Pat Decola Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

∙ No. 1 most-read NASCAR writer on the Internet. 1M+ page views monthly.∙ Lead editor/content programmer for NASCAR.com. Direct manager for two employees.∙ Head of NASCAR Mobile App optimization strategy, A/B tests and push alert campaigns. Manages relationship with growth marketing automation partner Braze, Inc.∙ Multi-time National Motorsports Press Association award-winning reporter.∙ Led virtual iRacing push campaign during COVID-19 pandemic break from racing to *40% conversion rate.*∙ Speaker at Braze LTR 2019 in NYC and WPP Commerce 2020 in Miami on A/B testing and mobile trends.∙ Guided NASCAR.com to *YoY increases* in pageviews, consumption, video views and time on site through programming and SEO tactics.

Charlotte, North Carolina

∙ Launched and grew @NASCAR_Alerts official race updates Twitter account to 75,000+ followers.• Planned, launched and managed NASCAR.com's social blogging platform.• Managed relationship with social software platform company Khoros, which aids in making NASCAR.com a more integrative and engageable destination for fans.• Worked closely with @NASCAR social media/Twitter team to develop content ideas and execution.

Charlotte, North Carolina

• Packaged, developed and created original and creative editorial elements for NASCAR.com, including at-track, on-the-ground news stories, live products, sponsored elements and features.• Wrote sponsored NASCAR.com Power Rankings, averaging 300,000+ page views weekly. • Exhibited proficiency in content management software Adobe CQ and Wordpress.• Wrote and edited on deadline, including travel for race weekend coverage and events.Project Management Skills:• Coordination and budgeting of delivery of editorial content for daily site operation.• Managing workflow and creating packages to be posted as news becomes relevant.• Manage client expectations and work with NASCAR and industry stakeholders to ensure production of quality, relevant content.

Manchester, New Hampshire

• Boston Red Sox, New England Patriots beat writer. New Hampshire Fisher Cats reporter on assignment.• Provided statewide coverage of New Hampshire collegiate and high school athletics.• Contributed arts and entertainment pieces to NH Weekend subsection.• Edited, posted newspaper articles to UnionLeader.com, strategically managing the homepage.

Remote

• Provided brief recaps and stats analysis for NCAA and NFL games weekly.

Greater Los Angeles Area

• Established MLB hierarchy weekly by evaluating each team’s status for Chase Bank-sponsored FOXSports.com MLB Power Rankings for 2011 and 2012 MLB seasons.

Greater Los Angeles Area

• Contributed NBA and MLB columns to FOX Sports Net’s regional websites and FOXSports.com, becoming the first national writer for all FSN sites.

The Woodlands, Tx

• Planned, strategized FOX Sports Net regional sites launch as part of Sports Now startup team, while writing, publishing, and managing digital content for all sites.• Project Manager for Scout.com regional content and Gatorade’s ReplaytheSeries.com, both of which saw tremendous growth in initial stages.• Provided CMS support to Digital Content Managers.• Managed a support editorial team based in Los Angeles.

Burlington, Ma

• New England Revolution beat and Boston Red Sox columnist for NBCSports.com/Boston.• Studio production assistant for nightly sports update show in-studio.

Standish, Me

• Generated and supplied staff writers with story ideas.• Wrote sports opinion columns about professional and college athletics.

Bachelors, Communications - Journalism

Activities and Societies: GPA 3.4/4.0, Presidential Scholar, Dean’s List, NCAA III Varsity Swim Team Captain, Student Athlete Advisory.

Journalism, Ethics

High School, Core Curriculum

Activities and Societies: Merrimack Valley Conference Varsity Swim Team