Pat Jensen Email & Phone Number

Oakland, CA

San Francisco Bay Area

• Responsible for management of Marcom projects and work of team for both digital and print. Work with additional teams on various projects for organization. Assess workflows, protocols and processes.
• Manage and oversee 2.0 site projects
• Develop process and procedures for Marcom Group

Lafayette, California

• Responsible for marketing communications and advertising for small businesses.
• Consultant for design, websites, digital/print corporate materials
• Provide long-range strategy, set goals and objectives
• Produce financial reports and marketing budgets
• Negotiate media buys and external vendor contracts
• Manage external freelance designers, content providers and project managers

Hercules, CA

• Responsibilities included the management and strategic planning for all advertising marketing materials for a global Life Science organization. Worked directly with multiple divisions to plan digital and print.
• Generated digital campaign strategy in collaboration with Marketing and Product Managers to engage consumers online and convert sales.
• Collaborated with Marketing, Brand, UX… Show more Responsibilities included the management and strategic planning for all advertising marketing materials for a global Life Science organization. Worked directly with.
• Collaborated with Marketing, Brand, UX Groups to develop cohesive SEO/SEM and retargeting programs
• Crafted compelling creative concepts for advertising and marketing programs that increased brand awareness
• Produced monthly and yearly financial budgets ($4 million) and reports for senior management to use as decision making tools regarding business operations

Hercules, CA

• Managed the global marketing communication group and external vendors to produce marketing and brand materials. Developed strategy and worked with life science managers to drive to digital.
• Directed creative concepts and technical strategy
• Audited financial reports and allocated expenses for a $6 million budget.
• Successfully collaborated with Advertising, Marketing and Web Groups. Projects included: Brochures, apps, videos, system tours, website, publications and catalog
• … Show more Managed the global marketing communication group and external vendors to produce marketing and brand materials. Developed strategy and worked with life science managers to drive to digital.
• Managed outside vendors, freelancers and advertising agencies

Hercules, CA

• Worked as the global production director to develop systems, processes and procedures for organization. Produced over 1000+ projects per year including creative, schedules and budgets. Managed 12 staff members.
• Increased production by 28% by overhauling and streamlining systems and processes
• Established new protocol program that increased client communication and productivity
• Collaborated with global marketing and product managers to… Show more Worked as the global production director to develop systems, processes and procedures for organization. Produced over 1000+ projects per year.
• Collaborated with global marketing and product managers to develop campaign product launch materials
• Managed editorial content and production of new website (7,000+ pages) that increased revenue

Lafayette, CA

• Managed marketing and advertising plans for for custom publishing clients in the healthcare and high-tech markets.
• Managed staff, projects, and freelance vendors
• Produced financial budgets and negotiated contracts with clients and external vendors
• Oversight of design, editorial and project management
• Account liaison with clients
• Clients included: HP, Oxford Health, Compaq, Siebel, etc.

San Francisco, CA

• Managed special and custom projects for Time Inc and Health magazine. Directed production and project management for various clients including marketing and special projects. Supervised staff and manufacturers to.
• Directed project management for various marketing and special projects
• Managed external vendors: photographers, editors, writers, designers… Show more Managed special and custom projects for Time Inc and Health magazine. Directed production and project management for various clients.
• Managed external vendors: photographers, editors, writers, designers, print services
• Maintained and set standards for implementation of brand Show less

Walnut Creek, CA

• Established and managed editorial, design, production and project management for media publication organization
• Worked directly with external clients to increase customer base
• Negotiated external vendor contracts
• Implemented customer brand identity programs and established corporate brand standards
• Responsible for 35+ custom publications (San Francisco magazine, SF Giants magazine, Diablo, etc.)
• Managed 14 staff members including design, project management and… Show more Established and managed editorial, design, production and project management for media publication organization

UC Berkeley, Berkeley, CA

• Publication Director at CalPerformances / UC Berkeley
• Oversight of all marketing and collateral materials for UC Berkeley performing arts center
• Managed photo shoots, press releases, external printing, design, editorial and distribution
• Collaborated on a daily basis with UC faculty/staff and various performance groups
• Produced weekly reports and chaired all marketing meetings
• First Place: ISPAA Annual Award for outstanding marketing materials (6 years… Show more Publication Director at CalPerformances / UC Berkeley

Business Education And Development Program For Bio-Rad Laboratories

Activities and Societies: Additional courses: Microeconomics, Macroeconomics, Statistics, Economics, Direct Marketing, eMail Marketing.

Bachelor Of Fine Arts (Bfa), Major: Design Communications Minor: Marketing

Graduated: Magna Cum Laude