Pat Jensen Email & Phone Number

Oakland, Ca

San Francisco Bay Area

Responsible for management of Marcom projects and work of team for both digital and print. Work with additional teams on various projects for organization. Assess workflows, protocols and processes. • Manage and oversee 2.0 site projects• Develop process and procedures for Marcom Group

Lafayette, California

Responsible for marketing communications and advertising for small businesses. • Consultant for design, websites, digital/print corporate materials • Provide long-range strategy, set goals and objectives• Produce financial reports and marketing budgets • Negotiate media buys and external vendor contracts• Manage external freelance designers, content providers and project managers• Develop identity programs, project schedules and plans

Hercules, Ca

Responsibilities included the management and strategic planning for all advertising marketing materials for a global Life Science organization. Worked directly with multiple divisions to plan digital and print campaigns and marketing materials including content development and marketing automation (Marketo).• Generated digital campaign strategy in collaboration with Marketing and Product Managers to engage consumers online and convert sales. • Collaborated with Marketing, Brand, UX… Show more Responsibilities included the management and strategic planning for all advertising marketing materials for a global Life Science organization. Worked directly with multiple divisions to plan digital and print campaigns and marketing materials including content development and marketing automation (Marketo).• Generated digital campaign strategy in collaboration with Marketing and Product Managers to engage consumers online and convert sales. • Collaborated with Marketing, Brand, UX Groups to develop cohesive SEO/SEM and retargeting programs• Crafted compelling creative concepts for advertising and marketing programs that increased brand awareness• Produced monthly and yearly financial budgets ($4 million) and reports for senior management to use as decision making tools regarding business operations • Designed analytic reporting system, program campaign metrics and global asset report to guide purchasing and advertising strategies.• Negotiated external contracts and project launch budgets and decreased budget spending by 23%• Implemented yearly advertising plans Show less

Hercules, Ca

Managed the global marketing communication group and external vendors to produce marketing and brand materials. Developed strategy and worked with life science managers to drive to digital.• Directed creative concepts and technical strategy• Audited financial reports and allocated expenses for a $6 million budget. • Successfully collaborated with Advertising, Marketing and Web Groups. Projects included: Brochures, apps, videos, system tours, website, publications and catalog•… Show more Managed the global marketing communication group and external vendors to produce marketing and brand materials. Developed strategy and worked with life science managers to drive to digital.• Directed creative concepts and technical strategy• Audited financial reports and allocated expenses for a $6 million budget. • Successfully collaborated with Advertising, Marketing and Web Groups. Projects included: Brochures, apps, videos, system tours, website, publications and catalog• Managed outside vendors, freelancers and advertising agencies• Managed staff teams of 45 employees and freelancers. Mentored, coached, and developed individuals into high performing, results-focused team. • Spearheaded relationships with all external vendors and launched internal video group to create video media for online presence and internal communications. Show less

Hercules, Ca

Worked as the global production director to develop systems, processes and procedures for organization. Produced over 1000+ projects per year including creative, schedules and budgets. Managed 12 staff members including editorial and project mgrs. • Increased production by 28% by overhauling and streamlining systems and processes • Established new protocol program that increased client communication and productivity• Collaborated with global marketing and product managers to… Show more Worked as the global production director to develop systems, processes and procedures for organization. Produced over 1000+ projects per year including creative, schedules and budgets. Managed 12 staff members including editorial and project mgrs. • Increased production by 28% by overhauling and streamlining systems and processes • Established new protocol program that increased client communication and productivity• Collaborated with global marketing and product managers to develop campaign product launch materials• Managed editorial content and production of new website (7,000+ pages) that increased revenue• Developed schedules and implemented project production system that saved organization $100K• Managed digital/print annual catalog consisting of 22 versions/1,000 pages. Show less

Lafayette, Ca

Managed marketing and advertising plans for for custom publishing clients in the healthcare and high-tech markets.• Managed staff, projects, and freelance vendors• Produced financial budgets and negotiated contracts with clients and external vendors• Oversight of design, editorial and project management• Account liaison with clients• Clients included: HP, Oxford Health, Compaq, Siebel, etc.

San Francisco, Ca

Managed special and custom projects for Time Inc and Health magazine. Directed production and project management for various clients including marketing and special projects. Supervised staff and manufacturers to produce various digital and printed global projects for worldwide distribution. Established all budgets and negotiated contracts.• Directed project management for various marketing and special projects • Managed external vendors: photographers, editors, writers, designers… Show more Managed special and custom projects for Time Inc and Health magazine. Directed production and project management for various clients including marketing and special projects. Supervised staff and manufacturers to produce various digital and printed global projects for worldwide distribution. Established all budgets and negotiated contracts.• Directed project management for various marketing and special projects • Managed external vendors: photographers, editors, writers, designers, print services• Maintained and set standards for implementation of brand Show less

Walnut Creek, Ca

Established and managed editorial, design, production and project management for media publication organization • Worked directly with external clients to increase customer base• Negotiated external vendor contracts • Implemented customer brand identity programs and established corporate brand standards• Responsible for 35+ custom publications (San Francisco magazine, SF Giants magazine, Diablo, etc.)• Managed 14 staff members including design, project management and… Show more Established and managed editorial, design, production and project management for media publication organization • Worked directly with external clients to increase customer base• Negotiated external vendor contracts • Implemented customer brand identity programs and established corporate brand standards• Responsible for 35+ custom publications (San Francisco magazine, SF Giants magazine, Diablo, etc.)• Managed 14 staff members including design, project management and editorial Show less

Uc Berkeley, Berkeley, Ca

Publication Director at CalPerformances / UC Berkeley• Oversight of all marketing and collateral materials for UC Berkeley performing arts center • Managed photo shoots, press releases, external printing, design, editorial and distribution• Collaborated on a daily basis with UC faculty/staff and various performance groups• Produced weekly reports and chaired all marketing meetings• First Place: ISPAA Annual Award for outstanding marketing materials (6 years… Show more Publication Director at CalPerformances / UC Berkeley• Oversight of all marketing and collateral materials for UC Berkeley performing arts center • Managed photo shoots, press releases, external printing, design, editorial and distribution• Collaborated on a daily basis with UC faculty/staff and various performance groups• Produced weekly reports and chaired all marketing meetings• First Place: ISPAA Annual Award for outstanding marketing materials (6 years consecutively)• Addy Award Winner Show less

Business Education And Development Program For Bio-Rad Laboratories

Activities and Societies: Additional courses: Microeconomics, Macroeconomics, Statistics, Economics, Direct Marketing, eMail Marketing.

Bachelor Of Fine Arts (Bfa), Major: Design Communications Minor: Marketing

Graduated: Magna Cum Laude