- Spearheaded a complete re-design for complex accounting, manufacturing, and system interfaces,managing high-risk projects.- Conducted user research and usability testing, translating insights into solutions that aligned with business goals and user needs.- Managed design priorities and provided strategic input on product direction in collaboration with Product Owners and Design Process Experts, ensuring alignment with business objectives.- Advocated for human-centered design, prioritizing user needs in the design process to create functional and user-friendly solutions. - Worked closely with Agile teams, developers, and stakeholders to create user-centric solutions, developing prototypes and high-fidelity mockups in Figma to streamline design communication.- Facilitated workshops and design sessions to align stakeholders and promote an experience-led mindset.- Enhanced the company’s design system by developing and maintaining key components, which improved design consistency and reduced design time by 20%.- Led the creation of a tailored component library that aligned with the global design system, cutting down rework and development time by 50% while maintaining consistency across different development frameworks.

- Managed and guided a team of 13 students from multi-disciplinary backgrounds responsible for conducting research, analyzing data, and designing final deliverables.- Lead qualitative, quantitative, ethnographic research and analyzed data to outline a marketing strategy for Flex Pay, a buy now pay later service targeting GenZ. Conducted 200+ surveys and 20+ user interviews.- Designed a microsite and social media strategy focused on financial education ensuring Capital Oneupholds its established trust and reputation.- Strategies resulted in Capital One being able to engage Gen Z clientele.

My role entailed forming supportive relationships with assigned undergraduate students and assisting them in achieving their goals.

Collaborated with SPARK innovation lab to revitalize the historic Sweet Auburn neighborhood in Atlanta and reestablish its entrepreneurial essence.- Phase 1 included facilitating a Brand Diagnostics workshop to help client identify pain points and opportunities.- Phase 2 involved co-creating solutions with users by designing and facilitating a Co-Creation Workshop.- Phase 3 allowed for implementing actionable solutions from the identified opportunities. This includedcreating a website that simplified the application process, created awareness, and increased theparticipation of the entrepreneurs in the neighborhood.

- Successfully established visual identity and brand guidelines that were employed across all marketing channels.- Designed and maintained the company website, which received 5000 unique visitors per month. Created prototypes, wireframes, and high-fidelity mockups using Figma and collaborated closely with developers to ensure that the applications were feasible and user-friendly.

- Following extensive user research that included user interviews, surveys, and cultural probe, designed a user interface that enabled the people to connect and interact with everything in and around Forsyth Park. - Managed and guided a group of three students as well as presented final concepts to the client.

- Conducted user interviews, focus-group workshops, and space programming to develop brand guidelines for an upcoming hospitality brand which resulted in successful regional roll-outs.- Re-imagined the K-12 children's education and recreational experience to foster a more collaborative classroom atmosphere through user journey maps, interviews, and shadowing.- Designed and maintained the company website leading to brand recognition, client engagement, partnerships, and increased revenue by 200%.

- Designed Environmental Graphics for Commercial Interiors, Manhole Design for Dhal ni Pol (Heritage city, Ahmedabad)

Teaching associate for the course 'Digital Technology' for Monsoon Semester-2019.

Teaching associate for the course 'Arts and Crafts Movement & its parallels' for Monsoon Semester-2019.

Designed and managed a fully functional student-work website on WordPress for CEPT outreach, boosting online user engagement by 100% through a strategic approach, performance optimization, and content curation.

- Contributed to conceptualization, material selection, working drawings, and retrofitting. The firm specializes in adaptive reuse, commercial, and residential projects.- I was involved in the following notable projects: Weld Building, The View - Pent House, Slim4Life, and Midtown Plaza.