Bianca Patel Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

• Oversaw a team of direct reports, who manage the trafficking for various clients (i.e. implementation of ad-serving, branding studies, and all other advertising technologies)
• Provided guidance to direct reports and serves as a point of escalation for campaign launches, Q&A and troubleshooting technical issues
• Trained new hires within my team and the department to utilize the systems and processes to execute campaigns
• Connected with internal media teams and external client teams regarding technical aspects of the campaign workflow
• Worked with ad verification vendors, brand study vendors, and fourth party providers to ensure that all components of a campaign launch successfully

Greater New York City Area

 Coordinates implementation of ad-serving (trafficking), rich media, branding studies, and all other advertising technologies Works with client team to coordinate implementation of tracking tags Launches campaigns, provides Q&A and troubleshoots all technical issues Monitors campaign delivery and provides daily and/or weekly and/or monthly reporting.

Greater New York City Area

 Works with client team to coordinate implementation of ad-serving (trafficking), rich media, branding studies, and all other advertising technologies - 50% Launches campaigns, provides Q&A and troubleshoots all technical issues - 20%  Monitors campaign delivery and provides daily and/or weekly and/or monthly reporting - 10% Provides to Account.

Greater New York City Area

 Works with client team to coordinate implementation of ad-serving (trafficking), rich media, branding studies, and all other advertising technologies - 50% Launches campaigns, provides Q&A and troubleshoots all technical issues - 20%  Monitors campaign delivery and provides daily and/or weekly and/or monthly reporting - 10% Provides to Account.

Greater New York City Area

• Execute creation of HTML tags for websites using Sizmek, Atlas, Medialets, and DCM for multiple campaigns
• Responsible for learning and keeping up to date with the latest in trafficking and media industry trends
• Advise/consult with media team and client regarding advertising technologies, tracking performance and campaign performance
• Act as liaison with media, creative agencies and publisher sites regarding planning, tracking, scheduling and delivery of campaigns
• Screen incoming creative according to adserver specs and technical requirements documentation
• Deal with third party ad companies and vendors such as: Innovid, IAS, and comScore

London, United Kingdom

• Created day to day reports using Google Analytics to help us identify opportunities for further growth
• Supported the online marketing team to deliver campaigns.
• Proofed content of ‘Content creation’ – i.e. personalizing landing pages, content, based on any known info on the visitor.
• Tested of site developments
• Created design briefs to support the rest of the team (including email/banner/content design, but could be simple tech briefs too).
• Admin tasks – updated channel marketing performance grids, circulation grids, new order

Montgomeryville, PA

• Worked closely with Director of Strategy to focus on research and business strategy for pharmaceutical clients
• Worked closely with the Director of Marketing to build and implement successful, well-integrated digital campaigns and created target lists for all pharmaceutical companies using third-party services.
• Maintained and updated all social networks including LinkedIn, Twitter, and various blogs.
• Worked with SalesForce.com to enter data into database