Bianca Patel Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

• Oversaw a team of direct reports, who manage the trafficking for various clients (i.e. implementation of ad-serving, branding studies, and all other advertising technologies)• Provided guidance to direct reports and serves as a point of escalation for campaign launches, Q&A and troubleshooting technical issues• Trained new hires within my team and the department to utilize the systems and processes to execute campaigns• Connected with internal media teams and external client teams regarding technical aspects of the campaign workflow• Worked with ad verification vendors, brand study vendors, and fourth party providers to ensure that all components of a campaign launch successfully

Greater New York City Area

 Coordinates implementation of ad-serving (trafficking), rich media, branding studies, and all other advertising technologies Works with client team to coordinate implementation of tracking tags Launches campaigns, provides Q&A and troubleshoots all technical issues Monitors campaign delivery and provides daily and/or weekly and/or monthly reporting Provides to account managers requested reports and charts for analysis and optimization recommendations Implements optimization recommendations as directed by Account Managers Works with Account Managers and/or client creative partners to recommend necessary creative changes Prepares monthly billing reconciliations and works with billing to liaise with publishers Train Junior Campaign Managers on the various systems that are used within the Campaign Management Group

Greater New York City Area

 Works with client team to coordinate implementation of ad-serving (trafficking), rich media, branding studies, and all other advertising technologies - 50% Launches campaigns, provides Q&A and troubleshoots all technical issues - 20%  Monitors campaign delivery and provides daily and/or weekly and/or monthly reporting - 10% Provides to Account Managers requested reports and charts for analysis and implements optimization recommendations – 10% Works with Account Managers and/or client creative partners to recommend necessary creative changes - 10%

Greater New York City Area

 Works with client team to coordinate implementation of ad-serving (trafficking), rich media, branding studies, and all other advertising technologies - 50% Launches campaigns, provides Q&A and troubleshoots all technical issues - 20%  Monitors campaign delivery and provides daily and/or weekly and/or monthly reporting - 10% Provides to Account Managers requested reports and charts for analysis and implements optimization recommendations – 10% Works with Account Managers and/or client creative partners to recommend necessary creative changes - 10%

Greater New York City Area

• Execute creation of HTML tags for websites using Sizmek, Atlas, Medialets, and DCM for multiple campaigns• Responsible for learning and keeping up to date with the latest in trafficking and media industry trends• Advise/consult with media team and client regarding advertising technologies, tracking performance and campaign performance• Act as liaison with media, creative agencies and publisher sites regarding planning, tracking, scheduling and delivery of campaigns• Screen incoming creative according to adserver specs and technical requirements documentation• Deal with third party ad companies and vendors such as: Innovid, IAS, and comScore• Coordinate the scheduling, production and implementation of online advertising campaigns• Coordinate the rotation of ads as well as deliver banners with rotation updates to sites

London, United Kingdom

• Created day to day reports using Google Analytics to help us identify opportunities for further growth• Supported the online marketing team to deliver campaigns. • Proofed content of ‘Content creation’ – i.e. personalizing landing pages, content, based on any known info on the visitor. • Tested of site developments • Created design briefs to support the rest of the team (including email/banner/content design, but could be simple tech briefs too).• Admin tasks – updated channel marketing performance grids, circulation grids, new order• Assisted in setting up of deals i.e. group on, living social, newspapers• Competitor research

Montgomeryville,Pa

• Worked closely with Director of Strategy to focus on research and business strategy for pharmaceutical clients• Worked closely with the Director of Marketing to build and implement successful, well-integrated digital campaigns and created target lists for all pharmaceutical companies using third-party services.• Maintained and updated all social networks including LinkedIn, Twitter, and various blogs. • Worked with SalesForce.com to enter data into database