When it comes to making a lasting impression with Brand Architecture, it’s crucial to use the right combination of images, graphics, colors, and animation to create a stylish and visually appealing design that tells a story. We’re highly committed to visual quality as well as usability, which is why we make sure any technical materials created by us for client’s Brand Architecture are based on a solid foundation & brand performance.My main duties are brand strategy & its performance, creative & art direction, project management, production & execution of all projects for assigned accounts (through the line activities). I have managed & worked with other teams to develop ideas and concepts, having confidence to creatively present the ideas and the passion to sell ideas to peers and clients.I work independently and with minimal supervision in this position. Also provides mentorship, guidance and support to other team members and manages creative process and resources among the art group as well as resources outside to overseas, implements and maintains consistencies of brand visuals.We follow the process:- Client Interactions: Meet with and determine client’s creative needs.- Brainstorm: To convey the client’s desired message.- Strategize: Carefully consider all creative directions and then strategize to determine the most effective plan.- Create: Once strategies are narrowed down, creating solution proposals for the brief requirement.- Pitch: Convincingly pitch the team’s ideas to the client.- Execute Ideas: Once a client accepts a proposal, initiates the process to begin the project execution.- Overall Management: Overseeing every step of the creative process.- Ensuring Satisfaction: After the completion of a project, ensuring client satisfaction with the final creative product.We specialize in:- Brand Strategy & CIS- Packaging Design- Digital Strategy & Its Creative Assets_____________________www.pazbrand.com_____________________

I am in charge of creating NVD's Marcom Team in the very first step with SOW:In the first 03 months:1. Maintain current daily tasks (Event Coordinating, Creative Assets, 03 Pages Social Management, Packaging Design)2. Successfully organized Event: Food & Hotel 2022 (over 400 visitors at our booth)What are New Viet Dairy Team bring back after Event:- GMV (Gross Merchandise Value): 03 Bio.- AOV (Average of Order): 165 Mio.Next 05 months:- Make recruitment plan for Marcom Department (08 headcounts)- Build Marcom's SOPs & KPIs system.- Build Marcom Orientation & Training ProgramsNow there are 05 functional teams in New Viet Dairy's Marcom Department as follows:1- Key Account Management2- Social Media Management3- Creative & Production Media4- Digital Marketing5- PR & Event HIGHLIGHT PERFORMANCE:- Marcom is responsible for 05 brands: New Viet Dairy, Bottega Zelachi, New Viet Shop, Les Square Epicier Fin, Bistro 186 (during the period of Aug, 2022 to Aug, 2023).New Viet Dairy performance in the 1st half of 2023 report:- New Viet Dairy Official Fanpage has a huge increase with Lead Performance: 3086 new IQLs (Information Qualified-Leads). And among IQLs, we also have 671 B2B Marketing Qualified Leads (MQL).- Total Reach: 5,876,324 (increasing 5532.9% compared to the same period in 2022).- Total Organic Follower: 21,000 (increasing 272% compared to same period in 2022)Bottega Zelachi performance in the half of 2223 report:- B2B MQLs: 240 Lead- Total Reach: 4,176,599 (increasing 5,35% compared to same period 2022)- Total Organic Follower: 8,353 (increasing 98,6% compared to same period 2022)I am so proud to lead the Marcom Team and we’ve gained those achievements together at New Viet Dairy. I say goodbye to my team in Nov, 2023. For a new journey together with Paz Brand and TNA Entertainment ahead, I am so excited to ready for Miss Earth 2023 in Vietnam and other opportunities related to branding & communications.

- Analysis and design of working process, workflow, timeline for Production Department (including Designers, Writers, Photographers). Hire, train & manage 10 members.- Analysis and design wireframe, interactive project for the designer department. Compose documents describing explain features of the project for parts Tech.- Acceptance of the project after the development is completeResponsible for overall operations of Mox's marketing activities including online and offline marketing (including Ad-words, Facebook Ads, Email Marketing, Social Media, Display Ads, Marketing and PR Campaign)- Prepare the content, banners, post ads on the Display Network channel, Facebook Ads, Social and CPC channels daily, every other week to ensure the KPI of traffic, impression, ctr, orders. - Brainstorm for concept ideas & work with the design, product marketing & technical team to prepare for the marketing online & offline campaign (selling points, landing page, banner, email marketing, events, Etc.), execute and monitor the effectiveness of marketing campaignsPerformance & highlight projects:I/ Hire & train a strong team of production with 12 creative, active & motivate members & they have good performance to meet company’s KPI for every weeks.II/ Start to develop ideas & finalize to activate the project of:- Mox.vn- Mox Luxury Collection (High fashion project to focus on main categories: bags, sunglasses, perfumes & watches)- Mox Box Office: ticketing agent of entertainment, meeting, theater & cultures.III/ One of Mox's key members to manage & let Mox be the exclusive partner of:- Yan Beatfest 2014 (ticketing agent & one of their main mechanize)- 2NE1 Vietnam Concert – All Or Nothing (ticketing agent)A Yan Live Series – Electric Steam Punk (ticketing agent & their main sponsors)- Disney Live! Mickey Magic Show (exclusive ticketing agent & one of their main sponsor)

Producer of 02 music shows:JukeOn (music show on Yeah1 TV)- Please visit: http://www.youtube.com/watch?v=Tbw7fZ5NQAsKtoU (music show on HTV2)- Please visit: http://www.youtube.com/watch?v=Ii3Lte8TFnI- Writing script and PR article for JukeOn and KtoU.- Have responsibility of entrepreneurs that make the business and financial decisions for a media production of the company.- Decide the size and cost of pre and post-production endeavors and ensure a television production stays within budget and on schedule.- Negotiate contracts plan and coordinate various aspects, such as selecting a script, approving directors and selecting principal cast members.- Organize the activities of personnel throughout the production process.Heavily involved with the post-production process and work closely with editing team.- Be able to work effectively with all members of the production team, and with actors, other contributors, and members of the public.- Understand the technical processes involved in television production, including camera, lighting, sound and editing.- Have knowledge about how to ensure that all the necessary licenses and clearances have been obtained, and how to comply with regulations relating to liability and indemnity when shooting at different locations.- Create format idea, write script and lead the other projects follow CEO’s direction (such as: Gamila Secret & Phytomer product introduction video for Bourjois Paris and will be broadcast on Homeshopping channel, etc.)- Make sure the schedule assigned work.- Work with agency to deal and finalize the contract.- Tackling the issues arising under the directives of the leadership.