Rakshit Patel Email and Phone Number

- Lead integration of digital channels including social media, IBeacons, Adobe Omniture to enhance outbound (Direct mail, Email, Push, SMS) and inbound customer messaging.- Manage and implement multiple marketing programs and projects in timely manner.- Developed a test environment to perform A/B, Multivariate testing for offer, content, purchase flow, new business initiatives to enhance customer experience and improve response funnel.- Created a multi-touch attribution model to calculate ROI and other KPI’s on customer retention and acquisition marketing programs.- Managed replication of marketing database to Google Cloud Platform. - Integrated real-time messaging (IBM Interact) for digital banners and product profiling to provide a seamless customer experience.- Actively managed multi-million dollar budget and multiple vendor relationships to maximize their services and offerings.

Successfully implemented a Global CRM solution for campaign management and reporting . Serve as strategic leader to internal and external business partners for the planning, production, execution, reporting, and analysis on outbound marketing channels.

Spearheaded campaign management process (DM/EM) for new loyalty marketing program (Balance Rewards) . Lead multiple real time Healthcare (pharmacy) marketing programs resulted into multi-million dollars in positive ROI.

Lead redesign of marketing data mart and campaign management tool upgrade to support real time marketing solution. Developed and executed dynamic email and direct marketing campaign based on customer preferences for Sears and Kmart Brands using Unica.

Managed reporting and analysis of customer activation and reactivation multi-channel marketing programs.

Successfully managed marketing database and partnered with IT to manage a variety of technical tools to support CRM and Analytics

Supervised reporting and analysis for online and direct marketing channels, including key performance metrics and customer segmentation analysis using SAS, SQL, Business Objects, Unica.

Lead all aspects of market research, price points, competitive analysis, product and packaging design, trend analysis promotional initiatives in south-west region.