Innovative, motivated, and enterprising seasoned marketing professional with experience in brand, social, digital (programmatic, online, video, CTV), traditional (TV, OOH, print, radio), mobile, and social. I bring this together by building brand marketing architecture through to demand-based lifecycle marketing.My focus lies in harnessing online marketing analysis and customer journey mapping to enhance our client base and create seamless experiences. My tenure as a Brand and Performance Marketing Manager, spanning over eight years, has cemented a foundation in creating impactful digital campaigns that resonate with diverse audiences.This has allowed me to steer projects that integrate innovative acquisition techniques with data-driven insights, ensuring a seamless and engaging customer experience.