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Patrick Go is a Product Marketing Manager - Instagram at Meta. He possess expertise in advertising, digital media, crm, content strategy, strategic partnerships and 9 more skills. Colleagues describe him as "Patrick is a sharp, energetic and extremely detailed coworker. When he started on my team at Medium as a partner manager, we were instantly impressed with how quickly he got up-to-speed – he was able to take over full ownership of some of our most important partner accounts within his first couple of weeks. His attention to detail was unmatched at the company. When he wasn't speaking with our partners, he could always be found uncovering product bugs, digging into reported issues or improving our operational processes, which made it easier for everyone to work.", "Patrick was a rockstar at Google/YouTube. He was a great problem solver and approached issues in a very methodical manner. Furthermore, he ramped up quickly to Google's ever evolving technology which was no easy task. Truly a pleasure to work with.", and "Patrick joined my team when he started at Google. I was incredibly impressed by his ability to jump into our business and start making an immediate impact. He wasn't at all intimidated by our large quota and agressive metrics. Patrick quickly learned the basics of managing client relationships and their digital strategies. He never complained about frustrating customer experiences and he used his strong analytical abilities to develop scalable solutions that helped us exceed our targets. Patrick is one of the strongest people I've worked with at Google."
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Product Marketing Manager, Instagram CreatorsMeta Jun 2022 - PresentMenlo Park, Ca, Us -
Product Marketing Manager, Sports PartnershipsMeta May 2019 - Jun 2022Menlo Park, Ca, Us• Coached various media partners, specifically sports leagues, teams, digital publishers, and broadcasters, to adopt the right Meta products for their business objectives of reaching new audiences, selling merchandise, and driving on-air tune-in• Drove the go-to-market strategy for sports partners and led the enablement process for over 5 company-wide initiatives, such as the launch of in-app checkout for organic shopping posts• Leveraged existing knowledge of the sports industry, partners’ business models, and digital content landscape to serve as a reliable source of insight for internal teams building products tailored for sports partners -
Program Manager, Facebook VideoMeta May 2017 - May 2019Menlo Park, Ca, Us• Partnered with 8 Product Managers to launch Facebook video products such as interactive features and co-watching formats• Enabled Product and Engineering to understand their products’ health by creating Tableau dashboards to track the volume and type of inbound tickets and synthesizing that data into actionable insight reports• Identified potential abuse vectors within the video ecosystem and developed scaled processes to mitigate integrity risks -
Publisher StrategistMedium Aug 2016 - Jan 2017San Francisco, California, Us• Owned relationships with 20 publisher partners by learning about their business models, understanding their priorities, and then matching them with the right product features and revenue offerings• Collaborated with Data Science to generate customized SQL queries, empowering publishers to unlock platform insights (e.g. calculating the engagement value of a subscriber) and, as a result, grow more effectively• Liaised with 2 Product Managers, communicating partner feedback which led to the creation of 10 publisher features, including tools to support 100% share of voice sponsorships and enhanced analytics for paid subscriptions -
Strategy And Partnerships ManagerVictorious Jan 2015 - Jul 2016Santa Monica, Ca, Us• Managed day-to-day relationships with 25 creators who accounted for 40% of the company’s total app downloads and reached a combined audience of over 70 million fans across social networks• Directed app launch strategies, utilizing Jira to guide multiple workflows to completion and resulting in 3 separate apps to trend in the App Store and #1 on Twitter worldwide• Evaluated and pursued an initiative to generate incremental monetization for creators by repackaging their existing video content into unique formats for in-app fans to consume -
Partner Operations - Sports And NewsYoutube Oct 2012 - Jan 2015San Bruno, Ca, Us• Served as the contact for over 50 premium sports and news partners (e.g. NFL, NBA, ESPN, Red Bull, BuzzFeed, Vox, New York Times, etc.), working cross-functionally in the acquisition and management of partner content• Interacted closest with 15 partners through panels and visits nationwide, evangelizing best practices to improve their video strategy and optimizing their processes for content ingestion, rights management, and audience development• Spearheaded the invitation process of YouTube’s annual Brandcast event for over 2000 top clients, agencies, and partners to increase digital ad spending among target advertisers -
Account Manager - AdwordsGoogle Jul 2011 - Sep 2012Mountain View, Ca, Us• Specialized in the Healthcare vertical of the company’s Dedicated Client Services division and drove relationships with 60 brands that generated over $7 million in quarterly online sales revenue -
Director Of MarketingStudents Of Georgetown, Inc. Jan 2009 - May 2011Washington, D.C., Us• Advanced to highest position in the department in just 13 months and led a staff of 16 people• Led advertising campaigns for new product launches at The Corp's grocery stores, a rebranding initiative of its student storage service, and the arrival of direct competition facing the company's coffee shops• Devised and implemented the company's fledgling social media strategy -
Enterprise Risk Services InternDeloitte & Touche Jun 2010 - Jul 2010Worldwide, Oo• Delivered advisory services focused on risk and compliance to IT management for DC and Virginia-based clients, such as Fannie Mae, Rosetta Stone, and the World Bank Group
Patrick Go Skills
Patrick Go Education Details
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Georgetown University Mcdonough School Of BusinessMarketing And Operations & Information Management -
Bellarmine College Preparatory
Frequently Asked Questions about Patrick Go
What company does Patrick Go work for?
Patrick Go works for Meta
What is Patrick Go's role at the current company?
Patrick Go's current role is Product Marketing Manager - Instagram.
What is Patrick Go's email address?
Patrick Go's email address is pa****@****ail.com
What is Patrick Go's direct phone number?
Patrick Go's direct phone number is +165063*****
What schools did Patrick Go attend?
Patrick Go attended Georgetown University Mcdonough School Of Business, Bellarmine College Preparatory.
What are some of Patrick Go's interests?
Patrick Go has interest in Collecting Antiques, Exercise, Home Improvement, Reading, Gourmet Cooking, The Arts, Home Decoration, Health, Cooking, Electronics.
What skills is Patrick Go known for?
Patrick Go has skills like Advertising, Digital Media, Crm, Content Strategy, Strategic Partnerships, Sales Operations, Leadership, Strategy, Online Marketing, Mobile Devices, Google Adwords, Sales.
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