Manager Account Planning
Current Developing unique strategies built upon current client strategies including conventional as well as digital arena to meet/exceed objectives Conducting rigorous analysis and market research to understand customer behaviour, then use that information to develop marketing strategies that raise brand awareness, drive customer growth, improve a brands positioning Fostering timeline development and monitor progress, ensuring deadlines are met Developing strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution Proactively keeping abreast of assigned client’s marketing and media plans, and provide solutions including promotional ideas, campaign strategies for ATL, BTL and digital media including social networks, innovative media, viral, etc. Development of communications briefs, ensuring effective integration of creative and media Managing research studies that yield rich insights into consumer online behaviour and key motivational (or attitudinal) behaviour Developing a total understanding of online target audience and mindset modes Providing campaign performance reporting and analysis to clients Developing social media strategy Assessing the performance of advertising campaigns and events Analysing market trends and identify new opportunities and challenges Maintaining an excellent collaborative relationship with sales and BD department to support the development of assignments
