• Initiate, develop, and build end-to-end causal inference production workflows using Teradata/ SQL, SAS, and Tableau to generate insights and measure performance of CVS Health’s Pharmacy and Front Store offerings• Develop quarterly roadmaps for Pharmacy and Health Rewards program based on program performance, impact and test co-ordinations, working with stakeholders to achieve short-term and long-term goals• Lead, coach, and mentor team of analysts responsible for analytics & insights delivery to uncover & maximize growth opportunities for the CVS Health’s Pharmacy & Health Rewards program• Develop data pipelines, reporting frameworks and provide customer analytics for COVID Testing & Vaccination services using Snowflake, Teradata / SQL, and Tableau• Explore, research, and incorporate new data sources, tools, and techniques to improve understanding of various CVS offerings and measure their impact on relevant KPIs

• Understand the behavior of CVS customers by analyzing transactional data, script fill trends, leveraging third party data, developing and implementing test designs to provide insights & recommendations to the senior leadership• Led measurement effort of the Pharmacy & Health Rewards program, comprising of 40M+ members, by designing and implementing measurement plans to quantify its business impact; this involves conducting customer level and store level analyses and provide recommendations to the stakeholders• Supported CVS Health’s nationwide Flu campaigns by supporting marketing teams in media planning, market & audience selection, Customer & Market level measurement of Email, Radio, TV and Digital campaigns using tools such as Teradata/SQL, SAS, R and Tableau

• Developed, disseminated and presented reports to internal stakeholders on key topics such as brand, customer and product segment performance, competitive activity, distribution channel performance and market share• Measured and monitored KPIs of key revenue initiatives by developing Tableau dashboards using transaction, customer and website level data• Developed, maintained and optimized forward looking revenue reports and analyses for hotels in AMERICAS region that assess bookings and revenue growth by different brands, markets and segments

• Provided analytical support to the marketing teams by effective use of data, statistical and BI tools by developing meaningful metrics and measurement solutions to facilitate decision making for campaign management, marketing investments and communications alignment • Managed the campaign optimization process through designing, developing, executing and supporting data driven analytics solutions by leveraging different transactional, customer level and third party data sources• Collaborated with modeling team to design and implement targeted promotions for Hyatt's Loyalty program

• Assisted faculty in Market Research projects involving Data Exploration and Predictive Modeling• Created presentations, developed and graded assignments for Analytics and Data Mining courses

• Provided technical support to the on-campus residents.• Identified and resolved network related issues on campus.

• Analyzed and assessed data attributes using statistical software packages such as SAS 9.3• Developed analytical views to support business decisions• Prepared periodic statistical reports with business recommendations as per client’s requirements