Heading Marketing for Branch International: At Branch, we're building a new frontier of finance — where banks aren't physical, paperwork is obsolete, and possibility is the end game. For many, Branch provides first time access to a range of high quality digital banking products - instant loans, money transfers, bill payment, high yield investments and savings. All in one place. With Branch, everything is 100% smartphone based. We bypass the hurdles imposed by traditional institutions and provide more customers access to money and the freedom to use it whenever and wherever they choose. The power of financial access. Our mission is to deliver world-class financial services to the mobile generation. Applying machine learning, Branch has created an algorithmic approach to determine credit worthiness via customers' smartphones. While this tech-forward approach requires transparency and trust, it also enables a fair, secure and convenient path for customers to build capital and save for the future. In emerging markets across the globe, the middle class is booming and so is their need for fair, reliable financial services and capital. With smartphone growth at an all-time high, Branch has a unique opportunity to build customer-first financial products for people worldwide.

0 to 1 and 1 to 10 journey Stashfin is a leading fintech platform dedicated to providing fair, fast, and transparent financial products and services to millions of borrowers in India. As Vice President of Marketing, I collaborate directly with the Co-Founder, overseeing Marketing, Digital Strategies, Performance, Branding, Alliances, Partnerships, Growth, Affiliates, and Product initiatives. I manage user acquisition across organic, direct, Google, Facebook, social media, digital, programmatic, affiliates, partnerships, and alliances, optimizing Customer Acquisition Cost (CAC) and driving top-line disbursements monthly. I also lead new user acquisitions for three credit card offerings (#AllinOne, #Liveboundless & #Health).Key accomplishments:- Led successful rebranding and 360° marketing campaigns.- Reduced overall CAC by 200% while doubling revenue MoM.- Executed campaigns with top celebrities like Ranbir Kapoor, Shraddha Kapoor, Hrithik Roshan, Alia Bhatt, Tom Cruise, and Varun Dhawan.- Launched a Women's Card from scratch, recognized by Mad Over Marketing.- Formed partnerships with leading brands across sectors.- Drove digital revenue and acquisitions across channels.- Collaborated for all-around growth solutions with product, category, and tech teams.- Initiated celebrity and brand ambassador associations.- Managed loyalty and referral programs, including P&L.- Implemented Meta Verse and media innovations.- Launched app-level games for increased engagement.These initiatives significantly shaped Stashfin's market presence, enhancing customer acquisition, and fostering brand loyalty in the fintech landscape.

0 to 1 journey Short Term Strategic Role

0 to 1 journey One of the Co-Founder and Head of Marketing, Digital & Brand at Khyathi. Khyathi is a creative agency that provides sales and marketing solution to its clients as per their demands. We empower our clients to understand and promote their vision of growth and success. Our invaluable expertise work round the clock with the best business solutions to promote your organization in the competitive market. We help our clients to amplify their incremental revenues, gain a loyal customer base and market their name to become a known brand and expand their accounts. The varied strength of Khyathi includes sales and revenue optimization, brand building and marketing, content marketing and strategy, digital and performance marketing, campaign strategizing and visual content creation.

0 to 1, 1 to 10 and 10 to 100 journey bloom Group is the undisputed quality leader of the affordable hotel space in India, well known for the bloomrooms, bloomBotique and bloomSuites brand. Heading Brand, Digital, Marketing, Communications, PR, Revenue Management, E Commerce, Reservations and Online Product Management. Managing the Online P & L for the Group. Leading departments : Digital, Marketing Communications, E Commerce, Revenue Management & Reservations. Leading a team of 30 engaged in Marketing, Brand, Communications, PR, ECRM, ORM, Digital Marketing, E Commerce, Revenue Management and Reservations. Managing the total Marketing Budget on corporate level and hotel wise. Responsible for Online Acquisition, Engagement and remarketing through Online and Offline channels.Primary business owner for the Bloom Hotel Group websites with responsibility for content strategy, property training, usability, site enhancements, merchandising and conversion optimization. Spearhead the Company’s mobile initiatives including overall strategy, rollout of on-going enhancements for mobile sites and apps, user experience and management of vendor relationships. Responsible for all facets of Digital Marketing including user experience (websites, mobile), lead generation (SEO/SEM, display advertising, metasearch), engagement (social channels, proprietary online community presence). Support the overall marketing objectives of the bloom brands. Provide operational support to our operating properties and their respective Executive Teams. Responsible for driving a personalised and customer-centric approach. Translate global level commercial objectives into insights driven marketing projects and campaigns. Champion the approach to data-driven cross-channel marketing, facilitated by leading cross-channel marketing technology projects. Leveraging digital and social platforms to drive brand awareness, engagement and commercial objectives across multi-million USD budgets.

bloom Group is the undisputed quality leader of the affordable hotel space in India, well known for the bloomrooms, bloomBotique, Xbybloom and bloomSuites brand.Heading Digital, Marketing, E Commerce, Reservations and Online Product Management. Managing the Online P & L for the Group. Leading departments : Digital, Marketing, E Commerce, Revenue Management & Reservations.Leading a team of 20 engaged in Marketing, Brand, Communications, PR, ECRM, ORM, Digital Marketing, E Commerce, Revenue Management and Reservations. Managing the total Marketing Budget on corporate level and hotel wise. Responsible for Online Acquisition, Engagement and remarketing through Online and Offline channels.Primary business owner for the Bloom Hotel Group websites with responsibility for content strategy, property training, usability, site enhancements, merchandising and conversion optimization. Spearhead the Company’s mobile initiatives including overall strategy, rollout of on-going enhancements for mobile sites and apps, user experience and management of vendor relationships.Responsible for all facets of Digital Marketing including user experience (websites, mobile), lead generation (SEO/SEM, display advertising, metasearch), engagement (social channels, proprietary online community presence). Support the overall marketing objectives of the bloom brands.Provide operational support to our operating properties and their respective Executive Teams. Responsible for driving a personalised and customer-centric approach to bloom hotels. Translate global level commercial objectives into insights driven marketing projects and campaigns.Champion the approach to data-driven cross-channel marketing, facilitated by leading cross-channel marketing technology projects. Leveraging digital and social platforms to drive brand awareness, engagement and commercial objectives across multi-million USD budgets.

My key role is to lead the Digital Marketing, Loyalty Marketing, Marketing Partnership & Alliances, E Commerce, PR and Marketing Communications for Fairmont Hotels & Resorts in India. Fairmont Hotels & Resorts, Raffles Hotels & Resorts and Swissôtel Hotels & Resorts have consolidated efforts to offer you easy access to a greater selection of the finest accommodations around the world. Now part of Accor Hotels Luxe. Fairmont : An Accor Hotel Luxe Brand is a leader in the global hospitality industry, with a distinctive collection and a worldwide reputation for excellence. Our diverse portfolio includes historic icons, elegant resorts and modern city center properties. From the beaches of Hawaii and Bermuda to the heart of New York City, all of our hotels offer a superior guest experience that is uniquely '​'Fairmont". In India, Fairmont Jaipur is an ode to the pink city through awe inspiring architecture and decor, inspired by the Mughal dynasty and Royal Rajputs of yore. This luxury Jaipur hotel is nestled amongst the majestic Aravalli hills, all 199 rooms and suites are elegantly appointed, to reflect a perfect blend of traditional Rajasthani décor and modern amenities. Have worked on International Fairmont Brands in Middle East, Africa and India.

My key role is to lead the Digital Marketing, Loyalty Marketing, Marketing Partnership & Alliances, E Commerce, PR and Marketing Communications for Fairmont Hotels & Resorts in India. Fairmont Hotels & Resorts, Raffles Hotels & Resorts and Swissôtel Hotels & Resorts have consolidated efforts to offer you easy access to a greater selection of the finest accommodations around the world. Now part of Accor Hotels Luxe. Fairmont : An Accor Hotel Luxe Brand is a leader in the global hospitality industry, with a distinctive collection and a worldwide reputation for excellence. Our diverse portfolio includes historic icons, elegant resorts and modern city center properties. From the beaches of Hawaii and Bermuda to the heart of New York City, all of our hotels offer a superior guest experience that is uniquely '​'Fairmont". In India, Fairmont Jaipur is an ode to the pink city through awe inspiring architecture and decor, inspired by the Mughal dynasty and Royal Rajputs of yore. This luxury Jaipur hotel is nestled amongst the majestic Aravalli hills, all 199 rooms and suites are elegantly appointed, to reflect a perfect blend of traditional Rajasthani décor and modern amenities. Have worked on International Fairmont Brands in Middle East, Africa and India.

Working with Times Internet, the largest Indian Internet Network, is the digital venture of Times of India Group, India's largest media and entertainment group. Managing the spiritual content for timesofindia.com , navbharattimes.com , speakingtree.in , hindi.speakingtree.in . With that also handling the account management for English and Hindi content. On various platforms like Facebook, Twitter, Pintrest, Google + and different social media groups, blogs and communities. Also handling the campaign management for the product. With that also working to bring unique traffic to the product. Also handling the design, user interface and operations for the product. Moreover from content uploading, content generation, and content featuring, I also take care of the numbers for the whole product. Continuous monitoring of Google Analytics and planning the content in real time. Also handling Feedback Management for the product.

As Social Engagement Manger (Account Manger) Handling Social Media Account of Speaking Tree (Times of India) - India's First Spiritual Networking Website. www.speakingtree.in which includes Facebook, Twitter, Google Plus and Pintrest (Campaign Management), (Digital Marketing) (Account Management) (Social Engagement Management)

Managed Social Media profiles for different products. India Today Group is one of the largest media groups of India. It has some of the great products like India Today, Aajtak, Headlines Today, Bagittoday, Cosmopolitain.

Worked on Modi Mission which ultimately made a social media presence which made BJP to win with great margin. Mostly worked on special campaigns, ideas etc for greater conversions.

Tennis 🎾 Professional

Managed Social Media profiles.

Lokmat Media Pvt. Ltd. is a leading multi platform media company with interests in a diversified portfolio of publishing, broadcast, digital, entertainment, community and sports verticals. It has an employee strength of more than 3,000 and has a pan-India network of offices. Worked with the Centralized Marketing Team and managed digital media and social media presence for the products.

Got to work under pressure and understand the essence of deadline, creativity in work and learning writing to editing and developing stories and packaging the whole news and features.

Worked with the International desk of New York Times for reporting, packaging and documentary making for Maha Kumbh Mela at Allahabad. Also coordinated with the Social Media Team at New York for Social Media Coverage of the event.

Put together various episodes and happenings at Kumbh mela which was an experience from reporting to composing with exclusive pictures.

Part of the Public Relation wing handling public relations, account management, communication, brand management etc