Pankaj Thakur Email & Phone Number

Chandigarh, India

Sahibzada Ajit Singh Nagar, Punjab, India

As the Digital Marketing Lead at 360 Bytes, I specialize in developing and executing dynamic digital marketing strategies to enhance brand visibility and drive business growth. I focus on leveraging data-driven approaches to boost e-commerce sales, brand awareness, and customer engagement through various digital channels.Key Responsibilities and Skills:- Strategy Development: Designing innovative digital marketing strategies aligned with business objectives to increase brand reach and sales.- E-commerce Growth: Driving e-commerce sales through targeted digital campaigns, optimizing user journeys, and enhancing conversion rates.- SEO & SEM: Utilizing advanced SEO tools (SEMrush, Ahrefs, Moz Pro) to enhance search engine visibility and drive organic traffic. Managing paid search campaigns via Google Ads, Bing Ads, and Facebook Ads Manager.-Social Media Marketing: Building and maintaining a robust social media presence across platforms, engaging with the target audience, and driving traffic.- Campaign Analytics & Optimization: Leveraging analytics tools (Google Analytics, Google Tag Manager, Google Search Console) to evaluate marketing performance and continuously optimize campaigns.- Teaching Digital Marketing: Conducting practical digital marketing courses to equip students with hands-on experience and knowledge in the field.At 360 Bytes, I lead a team to create tailored, results-driven campaigns that resonate with our audience while achieving measurable business success.

Qatar

As the Digital Marketing Lead at QTickets, I oversee and execute comprehensive digital marketing strategies aimed at driving brand visibility and maximizing ticket sales. With a focus on data-driven decision-making, I lead cross-platform campaigns, including SEO, SEM, email marketing, and social media engagement to build customer relationships and increase brand awareness.Key Responsibilities:- Develop and implement digital marketing strategies aligned with business goals.- Manage PPC campaigns, SEO optimization, and content marketing for increased traffic and conversions.- Track key performance metrics and optimize strategies for maximum ROI.- Lead and mentor a team of digital marketing professionals.- Engage with customers on social media to enhance brand loyalty and customer satisfaction.Driven by results, I thrive in leveraging innovative marketing techniques to elevate the QTickets brand and create impactful customer experiences.

Dubai, United Arab Emirates

As the Digital Marketing Lead at 360 Play, I combine my expertise in digital marketing with a hands-on approach to enhancing the customer experience. In addition to crafting and executing online marketing strategies, I am actively involved in shaping the physical and digital presence of 360 Play's entertainment spaces, ensuring that every aspect of our brand—from digital content to play area design—aligns with our mission to provide the ultimate family experience.Key Responsibilities:- Digital Strategy & Campaign Management: Designing and executing integrated digital marketing strategies across multiple channels (social media, Google Ads, email, SEO, etc.) to drive brand visibility, engage customers, and boost ticket sales.- Play Area Design Collaboration: Working closely with the design and operations teams to ensure that the physical play areas are both visually appealing and aligned with the brand’s family-friendly, fun, and interactive ethos. My input ensures that digital and physical experiences complement each other for a seamless customer journey.- Content Creation: Developing compelling content for digital platforms, including social media, blogs, email newsletters, and the website, tailored to our diverse audience of families and children.- Data Analysis & Optimization: Monitoring key performance metrics and optimizing campaigns to maximize ROI, ensuring that marketing initiatives deliver measurable results.- Customer Engagement: Enhancing customer experience through personalized communication and ongoing engagement across social media and other digital platforms.My role at 360 Play extends beyond marketing to influencing the overall customer experience.

As the Digital Marketing Lead at 360 Nautica, I spearhead digital strategies to enhance brand visibility and drive customer engagement in the maritime industry. I oversee multi-channel campaigns, content creation, and website optimization to increase online presence and sales.Key Responsibilities:- Develop and execute digital marketing strategies across social media, email, and paid ads.Strengthen the 360 Nautica brand with engaging content for both B2B and B2C audiences.- Optimize website performance for conversions and enhance user experience.- Lead analytics to measure campaign success and drive continuous improvements.- Collaborate with cross-functional teams to ensure alignment on marketing efforts.I focus on building 360 Nautica’s reputation as a trusted leader in the nautical sector while driving measurable business growth.

Gurugram, Haryana, India

Handling all digital marketing strategies involving SEO, SMO, PPC, Content Management, Landing Page Optimization, Link-Building and so on. Analyzing, gathering and advising about digital and social media marketing strategies.Managed Facebook ads, Instagram ads, google ads and LinkedIn ads while ensuring marketingmessage consistent with the company goals and objectives. On weekly basis generated sales report, promotion reports, customer visits from google ads.Creation of monthly SEO reports notifying of site traffic, goals, and other KPIs as well as health of SEO campaign and upcoming projects plans. Full social media community management: posting content, engaging with users, and managing thecompany’s brand, all while maintaining confidentiality and law ethics. Handling and analysis of E-Commerce platforms ads campaigns like Amazon and Flipkart.Tie-up with new marketplaces and Gifting Agencies

Gurugram, Haryana, India

Optimization of SEO to improve organic research and click-through rate CTR.Creation of monthly SEO reports notifying clients of site traffic, goals, and other KPIs as well as health of SEO campaign and upcoming projects plans.Used Google Analytics for goal set-up, funnels, report generation, website study, visitor analysis, social media tracking, AdWords tracking and various other tools.Ensuring the continued success of Pay Per Click lead generation, delivering strong profits and Return on Investment in the business.Involved in data collection and collation from secondary resources & strong working knowledge of various databases such as LinkedIn, Bloomberg, Capital IQ, Zawya and Bloomberg.Managing email campaigns and associated landing pages to drive organic traffic and leads (MS Outlook, MailChimp).Regularly communicate with clients including presenting results and making recommendations.Conduct regular research into the industry to keep abreast of the latest Google updates, search marketing technologies, digital trends, marketing advancements etc.Analyze and act on data from google analytics, customer databases and email campaigns.Work with the team in developing strategic business development plans and digital marketing strategies.Build and maintain social media presence across various platforms.Accomplishment:Assisted and Collaborated with the B2B customers to provide complete knowledge of their domains.Conducted competitor research to enhance digital campaigns, which included refining marketing initiatives to align with target audiences.High customer satisfaction and received appreciation.

Gurgaon, India

Keeping abreast with the latest developments in the Telecom Sector.Carrying out analysis of the Research Reports & different kinds of sales strategies.Collect and analyze data on established and prospective customers, brands, markets, and competitors.Design and collect marketing and sales information using surveys and industry resources and benchmarks.Performing market research, generating leads through the website and converting them into sales.Responsible for dealing with companies pertaining to Telecom Industry globally.Evaluating customer tickets for better service quality and customer satisfaction.Research new technologies and platforms that could improve tracking & attribution.Manage day-to-day reporting and key performance metrics of our marketing initiatives.Prepare and summarize monthly analysis domestic and international sales.

Noida Area, India

Awareness of the latest developments in the Telecom Industry.Analysis of the Research Report & Different Kinds of Sales Strategies.Market research and leads generated through the website and converting them into sales.Dealing with companies in Telecom Industry GloballyCoordinate with a team of five to seven people.Research analyst on reports.

Mba, Marketing Management

Meba

Education record