Digital Manager
Current- Started as a digital assistant in 2020 and got promoted in 2021 reporting directly to the Director.- Took ownership of the online customer experience including Design and aesthetics, Content, Navigation, Information Architecture, Branding, Marketing, Performance and Functionality.- Implemented Google Analytics 4 for constant analysis of customer behavior. Developed a data-driven paid advertising strategy with continuous improvement on the core KPIs such as: - Improving online conversion rates, Increasing AOV (Average order value), Reducing abandoned carts, Reducing bounce rates.- Devised e-commerce growth strategy and delivered strategic initiatives through the day-to-day operational running and updates on the site.- Took on the responsibility to recruit, onboard, train and manage a digital marketing team. - Supported the company in filling the accounting/office support position and the wholesale business manager position.- Helped problem-solve company-wide operational challenges, including implementing a central tracker for inventory transfers to aid the online order dispatching team.