- Started as a digital assistant in 2020 and got promoted in 2021 reporting directly to the Director.- Took ownership of the online customer experience including Design and aesthetics, Content, Navigation, Information Architecture, Branding, Marketing, Performance and Functionality.- Implemented Google Analytics 4 for constant analysis of customer behavior. Developed a data-driven paid advertising strategy with continuous improvement on the core KPIs such as: - Improving online conversion rates, Increasing AOV (Average order value), Reducing abandoned carts, Reducing bounce rates.- Devised e-commerce growth strategy and delivered strategic initiatives through the day-to-day operational running and updates on the site.- Took on the responsibility to recruit, onboard, train and manage a digital marketing team. - Supported the company in filling the accounting/office support position and the wholesale business manager position.- Helped problem-solve company-wide operational challenges, including implementing a central tracker for inventory transfers to aid the online order dispatching team.

Distributors of Raine & Humble, Garcia Home & Antigone

- Completed the immersive 17-week, 800+ hour NZ certificate in Applied Software Development.- Gained exposure to agile methodologies with a team of 12 devs during group projects, pair programming and a workplace-simulating multi-day project. - Built a full-stack mobile-first web app within a team of 4 from conceptualisation, design to development with a tight deadline of 7 days. The app features authentication using Auth0, a statistics dashboard using chart.js, a QR code scanner and more.- Learned to build full-stack web apps using JavaScript, TypeScript, Node.js, React.js, Tanstack React Query, Knex.js, Tailwind CSS, REST APIs, Express.js, SQLite3.- These projects let me practice my technical skills in a team while handling tickets as a pair, as well as a Git Lead, Backend Lead, Frontend Lead, Product Owner and Wellbeing Lead.

- The Scholarships Office oversees 70 million dollars in tax-free funding.- I was able to meet the high integrity and trust requirements while managing scholarship applications, applicant data, filtering applicants meeting the eligibility criteria and processing payments.- Demonstrated smooth stakeholder management by advising faculties, donors and students while managing a portfolio of scholarships and awards from Business school, Law school, Medical school and University-wide international scholarships.

- Demonstrated problem-solving while providing high-quality and accurate advice in a fast-paced inbound student contact center environment.- Built relationships with the wider specialist teams like the course advice team, askAuckland and visa processing team by learning on the job and volunteering outside core responsibilities

- A nine-week-long telephone fundraising campaign where university students reach out to the alumni to raise funds for several scholarship funds and student support funds.- Gained fundraising experience in a dynamic and professional team environment.- Improved communication skills, learned to create a comfortable and trusting relationship to introduce alumni around the University scholarships and awards.- Learned to persistently engage with the alum with a positive attitude.- Exercised attention to detail by accurately entering data of the outcomes of the conversation.- The website of the campaign https://www.giving.auckland.ac.nz/en/annual-appeal1.html

- Started as a part-time front of house representative and got promoted in Dec 2017.- As a floor manager I would provide hands-on evaluation, performance feedback, training and onboarding to new hires and existing team members while maintaining a high level of customer service in a fast-paced environment.