Pathik Panchal Email & Phone Number

Ahmedabad, Gj, In

Gurugram, Haryana, India

Performance Marketing Management: Overseeing a monthly media budget of 6 to 8 million INR to drive results and optimize performance across digital channels.Team Leadership: Leading a team of digital marketers, providing strategic direction, mentorship, and support to ensure successful execution of campaigns and marketing initiatives.Digital Strategy Oversight: Managing all facets of digital marketing, including SEO, SEM, social media, email marketing, and content marketing, ensuring alignment with overall marketing goals.Enhancing Digital Capabilities: Elevating digital capabilities and the quality of work to meet and exceed industry standards.Key Management Roles: Actively involved in managing people, processes, and expectations to ensure smooth and efficient operations.Collaboration with External Partners: Partnering with platforms like Google, Facebook, Criteo, and others to drive growth through search, display, and programmatic media, identifying new opportunities and testing new tracking tools.Campaign Quality Assurance: Working closely with the team to maintain campaign quality, achieve client KPIs, audit media accounts, and address skill gaps through regular training on optimization and ad-tech platforms.Data-Driven Optimization: Analyzing key performance metrics and market trends to uncover optimization opportunities, developing strategies to drive customer acquisition and retention.Budget and Resource Management: Managing digital marketing budgets and allocating resources effectively to maximize campaign performance and return on investment (ROI).

Ahmedabad Area, India

As Digital Marketing Manager I administered a group of Sr. SEM Executives & Team Leads. My key role included arranging, executing, and checking SEM procedures for e-Commerce Portals which are leading in the USA, Australia, UK, New Zealand, Canada & India countries.AchievementEmployee of the year 2015-2016USA Visa – B1/B2 – Business Visa USA Trip for Business Discussion with ClientVisit Google Atlanta OfficeKey Deliverables in PPC:• Responsible for Paid Marketing in ROI - Google Ad-Words, Google Display, Google Shopping, Familiar with Google Analytics, Bing Ads, Google AdWords Editor, and Bing Editor, Remarketing for PPC Ads, Facebook Advertising.• Manage PPC accounts for Domestic & International Clients.• In Search Network – Expanded Text Ads, Call Only Ads, DKI, DSA, Ads Customizer, PLA Ads.• In Display Network - Engagement Ads, Dynamic Ads, Gmail Ads, Universal App Campaign, Youtube Video Ads.• Conduct Keyword Research & Analysis, Write effective PPC ad copies to match client goals.• Improve Quality Score of the Keywords by increasing the relevancy of the ads according to the corresponding keywords and Landing Page.• Planning & Optimizing PPC strategy, Controlling Avg. CPC & CPA of the campaigns by improving CTR.• Used Analytics Report for analyzing the Google Ads Account such as multi-channel funnel, attribution model, Top Conversion Path, and many more.• Maintaining & creating reports on a daily/weekly basis.To improve skills of team members and productivity, I am giving training & teaching support for improvement, I am giving them training relates to advanced bid management, placement optimization, keyword research, quality score monitoring & enhancement, ad copy testing, and build-out of new campaigns & advanced tactics.

India

• Team Leadership: Lead and mentor a team of PPC specialists, providing guidance, support, and professional development opportunities.• Client Communication: Serve as the main point of contact for clients, providing regular updates, performance reports, and strategic recommendations.• Performance Analysis: Analyze campaign performance data to identify trends, opportunities, and areas for improvement. Use data-driven insights to optimize campaigns and drive results.

India

• Plan, execute, and optimize pay-per-click (PPC) advertising campaigns across platforms such as Google Ads and Bing Ads.• Conduct keyword research, ad copywriting, and bid management to maximize ROI.• Monitor campaign performance metrics and adjust strategies to meet KPIs.• Stay informed about PPC trends, algorithm changes, and industry updates.

India

Implement on-page and off-page SEO strategies to improve website visibility and search engine rankings.Conduct keyword research and analysis to identify opportunities for organic traffic growth.Optimize website content, meta tags, and site structure for improved search engine indexing.Monitor and analyze website performance using SEO tools and analytics platforms.

Ahmedabad Area, India

Role and Responsibilities:• Responsible for All Strategy for Internet Marketing. • Instrumental in Strategizing for web promotions and single handedly driving organic traffic to company websites and indexed web pages in major search engines. • Handled many client base and significantly raised rankings of client's websites within top 10 in major search engines (Google, Yahoo and MSN/Bing) for most of the keywords. • Performing Off-Page as well as On-page optimization for a website. Optimization included creating unique title tags, meta tags (descriptions and keywords), internal navigation (footer text links, content links), and optimization of content, sitemap creation, directory, article, SBM, forum, blog, classifieds posting, etc.• Using web tools to track site traffic, rankings, and ultimately sales like Google Analytics, Google Webmaster Tool. • Approving Articles and Press Release, Software and Games Collection & Submission Work and Micro site, Data Collection and Also Create Micro site Module etc For Two And Half Years.

Ahmedabad Area, India

Role and Responsibilities:Worked On Search Engine Optimization, Google Analytics, Social Networking Sites, Blog Posting, Article Posting, Press release Submission, Link Building, Directory Submission, Google, Classified And Some Creation Parts Of Website.

E-Commerce Technology And Management, Internet Marketing, Online Business Development, Web Master, A

Activities and Societies: Learning B to B and all E commerce Technology and management activities• Management from GLS Centre.

B.Com, First Class

Completed My Graduation In Commerce Faculty with First Class.