Pathik Panchal

Pathik Panchal Email and Phone Number

Digital and Performance Marketing Head @ SmallWorld Digital Services Pvt. Ltd.
Ahmedabad, GJ, IN
Pathik Panchal's Location
Ahmedabad, Gujarat, India, India
Pathik Panchal's Contact Details

Pathik Panchal work email

Pathik Panchal personal email

About Pathik Panchal

Experienced digital marketing expert with over 15+ years of comprehensive knowledge and experience in all digital marketing platforms. Proven track record of delivering successful marketing campaigns, increasing online presence and driving business growth. Skilled in search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and content marketing. Adept at using data analysis and insights to inform and optimize marketing strategies. Strong communication and leadership skills, able to manage and mentor marketing teams to achieve common goals. Committed to staying current with the latest digital marketing trends and best practices.Hands-on experience in day-to-day optimisation & reporting with major media platforms & tools, for the ‘search’ & ‘display’ channels for the assigned Clients. Managing productive cross-functional teams using interactive and motivational leadership that spurs people to willingly accomplish the goals. Understanding the client's business, its user persona & conversion data and accordingly devising marketing mix to amplify qualified traffic & meet online goals of client’s business.Most recently, my responsibilities as Digital Marketing Team Lead at Commerce Pundit match the qualifications you are seeking. My management also trusted my ability to skills such as improvement of project and excellent achievement.Skills:PPC Marketing, Google Merchant Center, Bing Ads, Adroll Marketing, Digital Strategy, Display Marketing, Social Media Marketing, Search Engine Marketing, UI/UX Design Optimization, Email Marketing, Campaign Performance Improvement, Bid Management, Landing Page Optimization, Organic Traffic Generation, Website Analysis, Keyword Analysis. Ad Tech Platforms & Tools forte:- Google Adwords, Google Analytics, Google Tag Manager, Bing Ads, Adroll, Facebook Business Manager, Google Data Studio, Google Search Console, Bing Ads, Moz, Ahrefs, Semrush, Spyfu, HubspotAchievement and Certifications :USA trip for Client VisitUSA VISA - B1/B2 FOR BUSINESS TRIPSEMPLOYEE OF THE YEAR 2014GOOGLE ADWORDS CERTIFIEDGOOGLE ANALYTICS CERTIFIEDGOOGLE SHOPPING CERTIFIEDBING ADS CERTIFIEDHUBSPOT INBOUNDSpecialties: PPC MarketingAdroll MarketingDigital MarketingSearch Engine Marketing & OptimizationTechnical SEOWebsite UsabilityE-commerceWebsite Reporting & AnalyticsIf you are interested in to know more about my experiences, please contact me at pathikvpanchal@gmail.com / Contact No : +91 9979737677

Pathik Panchal's Current Company Details
SmallWorld Digital Services Pvt. Ltd.

Smallworld Digital Services Pvt. Ltd.

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Digital and Performance Marketing Head
Ahmedabad, GJ, IN
Pathik Panchal Work Experience Details
  • Smallworld Digital Services Pvt. Ltd.
    Digital And Performance Marketing Head
    Smallworld Digital Services Pvt. Ltd.
    Ahmedabad, Gj, In
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  • Smallworld Digital Services Pvt. Ltd.
    Digital Marketing Head
    Smallworld Digital Services Pvt. Ltd. Aug 2022 - Present
    Gurugram, Haryana, India
    Performance Marketing Management: Overseeing a monthly media budget of 6 to 8 million INR to drive results and optimize performance across digital channels.Team Leadership: Leading a team of digital marketers, providing strategic direction, mentorship, and support to ensure successful execution of campaigns and marketing initiatives.Digital Strategy Oversight: Managing all facets of digital marketing, including SEO, SEM, social media, email marketing, and content marketing, ensuring alignment with overall marketing goals.Enhancing Digital Capabilities: Elevating digital capabilities and the quality of work to meet and exceed industry standards.Key Management Roles: Actively involved in managing people, processes, and expectations to ensure smooth and efficient operations.Collaboration with External Partners: Partnering with platforms like Google, Facebook, Criteo, and others to drive growth through search, display, and programmatic media, identifying new opportunities and testing new tracking tools.Campaign Quality Assurance: Working closely with the team to maintain campaign quality, achieve client KPIs, audit media accounts, and address skill gaps through regular training on optimization and ad-tech platforms.Data-Driven Optimization: Analyzing key performance metrics and market trends to uncover optimization opportunities, developing strategies to drive customer acquisition and retention.Budget and Resource Management: Managing digital marketing budgets and allocating resources effectively to maximize campaign performance and return on investment (ROI).
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  • Commerce Pundit Technology Pvt Ltd
    Head Of Search Engine Advertising / Paid Search (Ppc)
    Commerce Pundit Technology Pvt Ltd Jan 2017 - Aug 2022
    Ahmedabad Area, India
    As Digital Marketing Manager I administered a group of Sr. SEM Executives & Team Leads. My key role included arranging, executing, and checking SEM procedures for e-Commerce Portals which are leading in the USA, Australia, UK, New Zealand, Canada & India countries.AchievementEmployee of the year 2015-2016USA Visa – B1/B2 – Business Visa USA Trip for Business Discussion with ClientVisit Google Atlanta OfficeKey Deliverables in PPC:• Responsible for Paid Marketing in ROI - Google Ad-Words, Google Display, Google Shopping, Familiar with Google Analytics, Bing Ads, Google AdWords Editor, and Bing Editor, Remarketing for PPC Ads, Facebook Advertising.• Manage PPC accounts for Domestic & International Clients.• In Search Network – Expanded Text Ads, Call Only Ads, DKI, DSA, Ads Customizer, PLA Ads.• In Display Network - Engagement Ads, Dynamic Ads, Gmail Ads, Universal App Campaign, Youtube Video Ads.• Conduct Keyword Research & Analysis, Write effective PPC ad copies to match client goals.• Improve Quality Score of the Keywords by increasing the relevancy of the ads according to the corresponding keywords and Landing Page.• Planning & Optimizing PPC strategy, Controlling Avg. CPC & CPA of the campaigns by improving CTR.• Used Analytics Report for analyzing the Google Ads Account such as multi-channel funnel, attribution model, Top Conversion Path, and many more.• Maintaining & creating reports on a daily/weekly basis.To improve skills of team members and productivity, I am giving training & teaching support for improvement, I am giving them training relates to advanced bid management, placement optimization, keyword research, quality score monitoring & enhancement, ad copy testing, and build-out of new campaigns & advanced tactics.
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  • Commerce Pundit Technology Pvt Ltd
    Sem Manager
    Commerce Pundit Technology Pvt Ltd Jan 2015 - Dec 2016
    India
    • Team Leadership: Lead and mentor a team of PPC specialists, providing guidance, support, and professional development opportunities.• Client Communication: Serve as the main point of contact for clients, providing regular updates, performance reports, and strategic recommendations.• Performance Analysis: Analyze campaign performance data to identify trends, opportunities, and areas for improvement. Use data-driven insights to optimize campaigns and drive results.
  • Commerce Pundit Technology Pvt Ltd
    Ppc Experts
    Commerce Pundit Technology Pvt Ltd Jan 2013 - Dec 2014
    India
    • Plan, execute, and optimize pay-per-click (PPC) advertising campaigns across platforms such as Google Ads and Bing Ads.• Conduct keyword research, ad copywriting, and bid management to maximize ROI.• Monitor campaign performance metrics and adjust strategies to meet KPIs.• Stay informed about PPC trends, algorithm changes, and industry updates.
  • Commerce Pundit Technology Pvt Ltd
    Seo Executives
    Commerce Pundit Technology Pvt Ltd Feb 2010 - Dec 2012
    India
    Implement on-page and off-page SEO strategies to improve website visibility and search engine rankings.Conduct keyword research and analysis to identify opportunities for organic traffic growth.Optimize website content, meta tags, and site structure for improved search engine indexing.Monitor and analyze website performance using SEO tools and analytics platforms.
  • Web-I-Technology
    Search Engine Optimization Specialist
    Web-I-Technology Jan 2008 - Jan 2010
    Ahmedabad Area, India
    Role and Responsibilities:• Responsible for All Strategy for Internet Marketing. • Instrumental in Strategizing for web promotions and single handedly driving organic traffic to company websites and indexed web pages in major search engines. • Handled many client base and significantly raised rankings of client's websites within top 10 in major search engines (Google, Yahoo and MSN/Bing) for most of the keywords. • Performing Off-Page as well as On-page optimization for a website. Optimization included creating unique title tags, meta tags (descriptions and keywords), internal navigation (footer text links, content links), and optimization of content, sitemap creation, directory, article, SBM, forum, blog, classifieds posting, etc.• Using web tools to track site traffic, rankings, and ultimately sales like Google Analytics, Google Webmaster Tool. • Approving Articles and Press Release, Software and Games Collection & Submission Work and Micro site, Data Collection and Also Create Micro site Module etc For Two And Half Years.
  • Squareone Web Solutions
    Digital Marketing Executive
    Squareone Web Solutions Jan 2007 - Dec 2007
    Ahmedabad Area, India
    Role and Responsibilities:Worked On Search Engine Optimization, Google Analytics, Social Networking Sites, Blog Posting, Article Posting, Press release Submission, Link Building, Directory Submission, Google, Classified And Some Creation Parts Of Website.

Pathik Panchal Skills

Keyword Research Google Adwords E Commerce Ppc Digital Marketing Web Analytics Online Advertising Social Media Marketing Search Analysis Google Merchant Center Project Management Social Ppc Pay Per Click Search Engine Optimization Search Engine Marketing Marketing Strategy Online Marketing Display Advertising Email Marketing Google Tag Manager Google Data Studio Google Search Console Digital Strategy Business Analysis Web Marketing Strategy Brand Management Business Strategy Spyfu Digital Communication Strategy A/b Testing Traffic Generation User Interface Design Facebook Bing Ads Performance Improvement Design Optimization Seo E Commerce Seo E Commerce Optimization Ppc Bid Management Google Webmaster Tools Blogging Search Marketing Social Media Team Management Sem Google Analytics Landing Page Optimization Link Building Digital Marketing Experience Project Team Management

Pathik Panchal Education Details

  • Gls Institute Of Computer Technology
    Gls Institute Of Computer Technology
    A
  • Gujarat University Through H.A College Of Commerce
    Gujarat University Through H.A College Of Commerce
    First Class

Frequently Asked Questions about Pathik Panchal

What company does Pathik Panchal work for?

Pathik Panchal works for Smallworld Digital Services Pvt. Ltd.

What is Pathik Panchal's role at the current company?

Pathik Panchal's current role is Digital and Performance Marketing Head.

What is Pathik Panchal's email address?

Pathik Panchal's email address is pa****@****ail.com

What schools did Pathik Panchal attend?

Pathik Panchal attended Gls Institute Of Computer Technology, Gujarat University Through H.a College Of Commerce.

What are some of Pathik Panchal's interests?

Pathik Panchal has interest in New Technologies, Always Wanted To Know Something Know.

What skills is Pathik Panchal known for?

Pathik Panchal has skills like Keyword Research, Google Adwords, E Commerce, Ppc, Digital Marketing, Web Analytics, Online Advertising, Social Media Marketing, Search Analysis, Google Merchant Center, Project Management, Social Ppc.

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