Founded in 1878 by Edward Bennet Creasy, E. B. Creasy & Company PLC is one of the oldest companies in Sri Lanka. E. B. Creasy strives to enhance lifestyles of Sri Lankan communities via innovative, trusted, and high-quality FMCG products that offer greater satisfaction in everyday use.Key Duties & Responsibilities :• Collaborate with the senior management to establish clear marketing objectives, aligned with the company's overall goals and vision, and formulate comprehensive marketing strategies that outline how the marketing objectives will be achieved.• Assist the senior management to develop marketing policies that guide decision-making processes and design comprehensive marketing programs that integrate various tactics, channels, and initiatives to execute the defined marketing strategies.• Conducting market research to understand market trends, consumer preferences, and competitor activities to adapt marketing strategies accordingly and identify new opportunities for business growth.• Regularly evaluate the product portfolio and recommend product improvements and new product introductions, analyzing the key market trends, customer preferences, and competitor behavior.• Recommend pricing adjustments, discounts, and advertising and sales promotion campaigns to drive sales and customer loyalty based on the market insights.• Analyze external retail sales data to identify emerging market trends, competitive shifts, and industry developments and translate those insights into actionable recommendations for marketing strategies and tactics.• Planning and executing marketing campaigns and consumer promotions to drive product awareness, increase sales, and improve brand loyalty. • Planning and executing trade marketing campaigns to drive the retailers in promoting our products to customers using point-of-sale materials, display drives, dealer drives and other promotional tools.

Keells is one of the largest supermarket chains in Sri Lanka, owned by Jaykay Marketing Services (Pvt) Ltd which is a subsidiary of John Keells Holdings PLC. Key Duties & Responsibilities :• Collaborating with senior management and cross-functional teams to define clear and measurable category marketing objectives, with regard to sales growth, profitability, customer satisfaction, and etc. aligned with the company's overall goals and vision.• Developing a comprehensive strategic marketing plan for the assigned product categories that aligns with the defined category objectives, market trends, and customer preferences.• Conduct thorough market research to identify emerging trends, consumer behavior, and competitive landscape within the category to identify opportunities for differentiation and innovation within the category.• Determine the right mix of products to offer within the category, selecting the right brands, sizes, and variations to ensure a balanced and appealing product assortment that meets customer needs and company objectives.• Collaborate with merchandising teams to determine the optimal placement of products within physical retail spaces and ensure that product layouts and displays enhance the customer shopping experience and encourage sales.• Planning and executing promotional campaigns, discounts, and other consumer promotion initiatives to drive sales and attract customers to the category and evaluating the effectiveness of promotions and adjusting strategies based on data insights.• Collaborating with marketing teams in planning and executing marketing campaigns that drive customer engagement, traffic and sales within the category including seasonal campaigns, consumer engagement campaigns, and etc.• Developing and executing a comprehensive digital marketing strategy for the assigned product categories, outlining goals, target audiences, key messages, and channels to be used.

Fonterra is one of the leading multinational companies in Sri Lanka that touches millions of Sri Lankans' lives through their nutritious and tasty dairy products, for 40 years now.Key Duties & Responsibilities :• Preparing required sales analysis reports and budget reconciliations for Category Planning Managers, Retail Environment Managers and Sales managers.• Designing Point of Sales Materials (POSM), packaging materials and other communication materials working with the graphic designers.• Facilitating consumer promotion campaigns coordinating with marketing, sales and other cross functional teams.• Planning and monitoring sales promotion activations with customer marketing execution team and preparing post evaluations.• Handling customer complaints and field team issues regarding shopper promotions and other customer marketing activities.