At the Rwanda Forestry Authority (RFA), I manage public relations and communication strategies to enhance the organization's image and effectiveness. My role involves:Media Relations: I build and maintain relationships with media by preparing and distributing press releases, media kits, and organizing press conferences and interviews to ensure comprehensive media coverage of RFA’s initiatives.Communication Strategy: I develop and implement strategies to promote RFA’s… Show more At the Rwanda Forestry Authority (RFA), I manage public relations and communication strategies to enhance the organization's image and effectiveness. My role involves:Media Relations: I build and maintain relationships with media by preparing and distributing press releases, media kits, and organizing press conferences and interviews to ensure comprehensive media coverage of RFA’s initiatives.Communication Strategy: I develop and implement strategies to promote RFA’s goals through content creation for social media, newsletters, and the website. I also monitor media coverage and public opinion to refine these strategies.Public Engagement: I organize outreach programs, awareness campaigns, and community events to promote forest conservation and respond to public inquiries, ensuring accurate and timely information.Internal Communication: I facilitate communication within RFA by creating internal newsletters and announcements to keep employees informed and engaged with organizational updates and policies.Content Creation: I write and edit various materials like reports, brochures, and promotional content to maintain consistency with RFA’s branding and messaging guidelines.Stakeholder Involvement: I collaborate with government agencies, NGOs, and partners, preparing briefing materials and reports to support joint initiatives and projects.Crisis Management: I manage communications during crises, providing clear and accurate information to the public and media to maintain RFA’s reputation.In all these tasks, I ensure that RFA’s mission of forestry and environmental protection is effectively communicated and promoted. Show less

I create and share engaging marketing content on our website in German to attract a wide audience. I plan and run targeted email campaigns to get press releases and ads, boosting our brand’s visibility. I increase website traffic by sharing our content in relevant LinkedIn groups, connecting with professional networks. Also, I arrange and conduct interviews for news articles to ensure we get good media coverage. This approach has attracted more visitors to our site, increased… Show more I create and share engaging marketing content on our website in German to attract a wide audience. I plan and run targeted email campaigns to get press releases and ads, boosting our brand’s visibility. I increase website traffic by sharing our content in relevant LinkedIn groups, connecting with professional networks. Also, I arrange and conduct interviews for news articles to ensure we get good media coverage. This approach has attracted more visitors to our site, increased engagement, and built strong media connections, helping us stand out in the market. Show less

Handled all translation and interpretation related services

Pitched news story ideas to editor in chief. Conducted interviews face to face and by phone calls.Wrote news articles for publication in English. Maintained and increased the visibility of the website by creating and sharing content on the website social media platforms; such as twitter, Facebook, Instagram and LinkedIn. And oversaw and counselled a team of five reporters.