The Patient Information Forum (PIF) is the UK membership organisation and network for people working in, and involved with, health and care information and support. We are committed to improving the healthcare experience of patients and the public, by supporting individuals and organisations to provide clearly communicated, evidence based health and care information and support, which is accessible and developed with its users.We run the PIF TICK – the UK quality mark for health information – www.piftick.org.uk.High quality, evidence based, accessible health and care information and support, provided at the right time can:• Contribute to better health outcomes • Improve experiences of care for patients• Reduce patient safety risks • Deliver savings (for NHS) • Reduce the number of complaints• Provide measurable value to commissioners, which increases the re-commissioning of services• Improve the sustainability of health and care information and support services• Reduce length of hospital stays• Help avoid unnecessary admissions, and re-admissions, to hospitalPIF believes meeting the information needs of patients and the public is an essential element of the right to health. It is a vital component of strategies to overcome health inequalities and to address health literacy, and must be provided across the spectrum of health and care services at every stage of their life.