Nilay Patil Email and Phone Number

Teaching assistant under Prof. Ankita Roy

I had the opportunity to lead a branding team and collaborate with multiple departments to develop printable and digital visual content and graphics for social media, PR campaigns, and promotional materials.Additionally, I was responsible for designing and launching the official website for Ayaam 2024 at https://design.iith.ac.in/ayaam2024 I also conceptualized, designed, and implemented the navigation system for the entire event, which involved creating maps, signage, and landmarks.

As a freelance Visual Designer, I've worked on diverse projects, including developing a brand identityfor an Inn company, creating digital art for clients, and designing personalized caricatures

• Led UX design efforts for Misimasi, an AI Pregnancy Support Startup, focusing on app UX strategy, customer research, user flows, and branding.• Collaborated on competitive audits, figma screen design, AI chatbot design, and prototype testing for Storki in a remote setting.

Designed a web app for both mobile and web versions for an investment startup.

During my Visual Merchandising Internship at RBL, I worked with luxury and bridge-to-luxury brands likeBrooks Brothers, Villeroy & Boch, Tumi, Salvatore Ferragamo, Hugo Boss, Canali, Michael Kors, andClarks. My responsibilities included conceptualizing storefronts, designing props, creating visuals, andlearning about the importance of in-store visual merchandising. I developed strong conceptualizationand design skills, collaborated with store teams, and gained an understanding of the significance ofvisual merchandising in enhancing the customer experience.

During my internship at O'frida Tribe, I designed the Ofrida.com website, created visuals for socialmedia, edited product images, and developed a product catalogue for B2B clients. I gained skills inAdobe Creative Suite, collaboration, attention to detail, and branding for marketing.