- Lead product and technical teams responsible for defining and delivering customer personalization and AB testing strategy leveraging insights through data and measurement strategy for various verticals- Successfully lead the development and execution of “personalization at scale” strategy roadmap for a Fortune 4 healthcare company leading to 92% increase in conversion on primary website- Supported personalization platform strategy (Adobe, Optimizely etc.) and implementation for clients on websites, landing pages and mobile apps

• Implemented customer centric personalization using Adobe Target’s Sensei (AI) across SunTrust.com• Lead cross functional digital teams responsible for developing and executing business strategies, processes and policies to enhance customer experiences across all SunTrust's digital assets• Generated $3.5M in annual revenue in personalization/optimization initiatives across multiple web properties • Researched and built online visitor journeys and segmentation to identify key areas for visitor engagement using tools like Adobe Audience Manager and Adobe’s Customer Data Platform (CDP)

• Co-lead AB testing, personalization and optimization of SunTrust digital properties for all products• Created web reporting dashboards for post campaign performance analysis through Adobe Analytics• Developed content strategies for major redesign of Suntrust.com in 2016

• Project managed and served as main point of contact for many projects between the agency and Equifax teams to implement and execute campaigns such as TMS, Customer Life Cycle Value, Google Cloud and DS3• Maintained media campaign performance reporting and identified areas for optimization through analytics• Ensured online media initiatives (display & SEM) and assets adhered to risk, legal and security requirements• Coordinated with Legal and Security teams to review and approve contracts• Managed and Deployed creative assets on the Equifax Blog• Constructed detailed RFP’s and currently working to vet 10 vendors for a Tag Management Solution (TMS)• Developed and documented vendor vetting and data tracking and security processes

• Liaison between the operations and media teams to traffic display campaigns on ad platforms • Extensively used DFA to traffic display campaigns across multiple formats: (gif/jpg/flash/3rd party tag) • Accountable for creation, daily delivery, reporting and optimization of campaigns• Monitored and QA creative tracking after campaign launches to ensure accurate implementation• Monitored overall campaign delivery, measured performance and optimized it to meet client objectives

• Managed marketing budget of $250K-$500K which included discounting, campaigns, technology, trade shows, research, sales collateral and training • Generated and prioritized leads based on marketing plan for different industries, segments & geographies• Developed product positioning that provided significant differentiation and addressed key customer needs• Collaborated with teams to create and execute product launches, promotions and brand campaigns • Managed new product development process that included gathering and analyses of market data, competitive data, customer/salesperson feedback, pilots and trade shows

• Increased revenue by $100K by implementing customized pricing strategies by promoting bulk orders, portfolio sale and focusing on customer loyalty • Increased revenue of key strategic accounts by 15% by partnering with cross functional teams to optimize customer service, sales process and logistics• Developed training curriculum for sales personnel based on architects feedback and competitor analysis• Developed product literature, web content and company’s online marketing strategy