Patricia Juat-Cruz, Mba Email & Phone Number

Makati, National Capital Region, Philippines

Metro Manila

• Oversaw operations for CCHJ77 brands: Honest Junk and Kiele Naturals• Streamlined backend operations across platforms including Ginee Omnichannel, WooCommerce, and Google productivity tools.• Led inventory management initiatives, proactively identifying and resolving critical issues.• Enhanced e-commerce sales through strategic backend optimizations.• Championed strategic freight partnerships for improvement in shipping efficiency.• Orchestrated preparations for both… Show more • Oversaw operations for CCHJ77 brands: Honest Junk and Kiele Naturals• Streamlined backend operations across platforms including Ginee Omnichannel, WooCommerce, and Google productivity tools.• Led inventory management initiatives, proactively identifying and resolving critical issues.• Enhanced e-commerce sales through strategic backend optimizations.• Championed strategic freight partnerships for improvement in shipping efficiency.• Orchestrated preparations for both physical and online events, ensuring seamless execution. Show less

Makati, National Capital Region, Philippines

• Led and cultivated relationships with the agency’s new accounts including Mega Sardines, Honest Junk, and Kiele Naturals.• Directed end-to-end campaign development, production, and digital media deployment for Mega Sardines, ensuring brand consistency and impact.• Championed performance marketing initiatives for Honest Junk and Kiele Naturals, encompassing content creation and digital media tracking.

Metro Manila

• Leads the organization’s development, commercialization, enhancement, and redesign of their products, services and platforms.• Owns the product and experience business planning, operations, optimization throughout the product life cycle.• Spearheaded the development of an operations manual to house all processes and work standards that ensures the quality of the organization's products and services.

Makati, National Capital Region, Philippines

• Promoted to Management Supervisor, and entrusted with growing the following accounts: Alaska Milk, Damosa, Metrobank, SM Foodcourt• Responsible for tracking each account's revenue and regularly scanning new business opportunities.• Works closely with clients in establishing the agency's scope of work per brand campaign, thoroughly monitors the status of each output, and identifies out-of-scope deliverables.• Leads and supervises a team of three account managers - training them to… Show more • Promoted to Management Supervisor, and entrusted with growing the following accounts: Alaska Milk, Damosa, Metrobank, SM Foodcourt• Responsible for tracking each account's revenue and regularly scanning new business opportunities.• Works closely with clients in establishing the agency's scope of work per brand campaign, thoroughly monitors the status of each output, and identifies out-of-scope deliverables.• Leads and supervises a team of three account managers - training them to be effective leaders for their respective accounts.• Co-led the creation of magparehistroka.com, a website that aims to encourage the Filipino youth to register to vote in the 2022 elections. Supervised the website's establishment from ideation to backend development, as well as the creative development of the communications and PR efforts to promote the site. Show less

Philippines

• Agency business lead for the Alaska Milk account, handling all brands under their Culinary portfolio: Alaska Classic Evaporated and Condensed Milk, Alaska Evaporada and Condensada, Alaska Crema All-Purpose Cream, Alaska Whipped Cream, Alaska Crema-Asada-- Co-led the creation of "Alaska Red Kitchen", Alaska Milk's online and social platform for its Culinary brands - consolidating all of Alaska Culinary's recipes through its website, and building a community of Alaska users through its… Show more • Agency business lead for the Alaska Milk account, handling all brands under their Culinary portfolio: Alaska Classic Evaporated and Condensed Milk, Alaska Evaporada and Condensada, Alaska Crema All-Purpose Cream, Alaska Whipped Cream, Alaska Crema-Asada-- Co-led the creation of "Alaska Red Kitchen", Alaska Milk's online and social platform for its Culinary brands - consolidating all of Alaska Culinary's recipes through its website, and building a community of Alaska users through its social platforms.-- Oversaw the maintenance of Alaska's B2B community, "Alaskapreneur", through its Facebook group and page - growing the Alaskapreneur community and helping small business owners improve their business by selling food made with Alaska.-- Was the lead accounts for various award-winning campaigns such as "First Christmas" (Bronze at the 2019 YouTube Ad Awards, Silver at the 2020 Araw Awards) and "Lataphone" (finalist at the 2021 YouTube Works Awards).-- Worked closely with clients to establish the agency's scope of work and set campaign budgets.-- Spearheaded the development of Alaska's 360 campaigns - taking lead from strategic development to execution, and collaborating with 3rd party resources in ensuring alignment with the campaign objectives.-- Led a team of three account managers specifically handling the Alaska Milk account. Trained and supervised these account managers in being point persons of their own Alaska brand.• Also managed the campaign development and launch of the following accounts: Beach Hut, BPI, Damosa Land, SM• Monitored our business unit's revenue, coordinated with finance in terms of revenue recognition, and projected estimates.• Organized and coordinated new business pitches. Presented agency credentials, prepared RFP requirements, and supervised the development and execution of pitch materials. Show less

Philippines

Accounts lead handling above-the-line and digital campaigns while reporting directly to the Business Unit Director.• Trained and supervised four account managers. Training was centered on budget and timetable management, creative analysis and providing feedback, client interaction, and presentation skills.• Collaborated with clients and agency partners in brand planning - determining objectives and overall messaging strategy per brand.• Took lead in internal, client, and production… Show more Accounts lead handling above-the-line and digital campaigns while reporting directly to the Business Unit Director.• Trained and supervised four account managers. Training was centered on budget and timetable management, creative analysis and providing feedback, client interaction, and presentation skills.• Collaborated with clients and agency partners in brand planning - determining objectives and overall messaging strategy per brand.• Took lead in internal, client, and production discussions - ensuring that objectives and agreements are met according to schedule.• Spearheaded the planning and launch for new brand products. Leading the team in determining goals, KPIs, and creative executions.• Regularly monitored competitor activity and submitted timely reports to client.• Organized and coordinated new business pitches. Presented agency credentials, prepared RFP requirements, and supervised the development and execution of pitch materials.Managed the following accounts, overseeing their campaigns from planning to launch: Alaska Milk, BPI, Cobra Energy Drink, Lemon Square, SM• Spearheaded the launch of Alaska Crema's new packaging. Pulled off the development and production of a launch material in a 2-week turnaround time with limited budget.• Contributed to the growth of Alaska Crema, from minimal advertising support to now a full IMC scope. Led the launch of "Alaska Crema Red Kitchen", a 13-episode Facebook series featuring a group of adventurous foodies, creating quirky dishes made with Crema. Managed the Alaska Crema Facebook page and was in charge of publishing said episodes.• Began a partnership with SM Foodcourt clients that would maintain for years. Led the development of campaigns encouraging diners to eat at SM Foodcourt. Show less

Philippines

Accounts lead handling above-the-line and digital campaigns while reporting directly to the Business Unit Director.• Go-to point person for clients, internal teams, production, and partner agencies - maintaining collaboration across all parties to ensure that directions are aligned with our campaign objectives.• Experienced in managing social media accounts, specifically in content planning, publishing, and community interaction.• Spearheaded execution of tactical campaigns - from… Show more Accounts lead handling above-the-line and digital campaigns while reporting directly to the Business Unit Director.• Go-to point person for clients, internal teams, production, and partner agencies - maintaining collaboration across all parties to ensure that directions are aligned with our campaign objectives.• Experienced in managing social media accounts, specifically in content planning, publishing, and community interaction.• Spearheaded execution of tactical campaigns - from operationalizing a promo (development of mechanics, FDA/DTI permit applications, distribution of prizes), to the development and implementation of the supporting communication materials.Handled the following accounts, overseeing their campaigns from planning to launch: BPI, Cobra Energy Drink, Lemon Square, Lewis & Pearl, Selecta, SM• Launched Lemon Square's new products: Lava Twin Cake and Cookie Says (their first venture in the cookie category). Spearheaded the development of product design, packaging design, as well as their respective launch and sustaining campaigns.• Managed the UI development for BPI Biz Online, an app that helps SME owners securely manage their business on-the-go. Show less

Philippines

• Handled day-to-day transactions for above-the-line, digital, and on-ground activation campaigns.• Managed timetables and costs, making sure that all outputs are completed on time and within budget.• Prepared creative briefs and delegated tasks to team members.• Oversaw the production and release of all campaign materials.• Compiled and wrote the analyses for client's competitive reviews.Accounts handled include Selecta's out-of-home line (Cornetto, Magnum, Paddle Pop… Show more • Handled day-to-day transactions for above-the-line, digital, and on-ground activation campaigns.• Managed timetables and costs, making sure that all outputs are completed on time and within budget.• Prepared creative briefs and delegated tasks to team members.• Oversaw the production and release of all campaign materials.• Compiled and wrote the analyses for client's competitive reviews.Accounts handled include Selecta's out-of-home line (Cornetto, Magnum, Paddle Pop, Pinipig) and BPI 24/7.• Organized and coordinated TV, radio, and print productions for Cornetto, as part of the "Hanggang saan aabot ang P20 mo?" campaign.• Collaborated with our digital and below-the-line partners in launching Magnum Gold in the Philippines through an on-ground activation that was done across Metro Manila.• Helped launch the "Magnum Pleasure Store" in the Philippines, a global concept restaurant where you can make your own Magnum ice cream. Co-organized the event, ensuring that the program runs smoothly, and supervised the live updates being published on Twitter.• Localized regional Paddle Pop advertisements for a Filipino market. Oversaw adaptation from development to production.• Led the re-design of select BPI ATMs for their "More Fun" campaign in partnership with DOT. The ATMs featured popular tourist attractions from the Philippines to entice foreign tourists to withdraw from BPI ATMs. Show less

Metro Manila

• Provided voice over work for live events such as corporate events, competitions, and performances.• Recorded voice overs for TV and radio commercials, as well as online videos, AVPs, and case studies.

Metro Manila

• Hosted various live events such as school and corporate events, organizational activities, tournaments and competitions, conferences, movie premiers, and press launches.• Spoke at The Ateneo Resident Students Association's Talent Workshop Series, imparting knowledge on live hosting and voice work to students who are aspiring hosts.

Metro Manila

• Takes care of full business operations, from order taking, product development, packaging, to delivery.• Oversees the creation of the company's brand design, as well as packaging designs.• Established and manages the brand's website and social media assets.• Created the brand's headlining product, Kesoo.

Metro Manila

Student DJ part of the School of Jocks program.• Hosted "School of Jocks", a weekend radio show, as well as co-hosted the station's morning and primetime programs.• Prepared topics and news bits to discuss live on air.• Trained in ad libbing, console work, and overall radio program management (i.e. ensuring that advertisements and sponsorships are played on time, maintaining proper time management between conversation and playing of music, sustaining listener interaction via social… Show more Student DJ part of the School of Jocks program.• Hosted "School of Jocks", a weekend radio show, as well as co-hosted the station's morning and primetime programs.• Prepared topics and news bits to discuss live on air.• Trained in ad libbing, console work, and overall radio program management (i.e. ensuring that advertisements and sponsorships are played on time, maintaining proper time management between conversation and playing of music, sustaining listener interaction via social media, live calls, and SMS). Show less

Makati, National Capital Region, Philippines

Worked under both Creative and Account Management teams.• Created content for client’s social media accounts. Produced and edited video materials for agency pitches.• Laid the groundwork for ASC applications such as the transcription, translation, review, and compilation of all necessary documents.

Metro Manila

• Oversaw schedules and ensured that pre-production agreements were met for various TV and radio commercials.• Liaised with production- and post production houses, as well as audio houses, to successfully complete projects.

Makati, National Capital Region, Philippines

• Assisted in the production of corporate AVPs.• Researched for possible business opportunities.

Master Of Business Administration - Mba

• Gold Medalist • Consistent Dean’s Lister

Bachelor Of Science In Commerce - Major In Advertising Management, Advertising

Activities and Societies: Green Media Group (Hosting Pool), College of Liberal Arts Batch Student Government, La Salle Athletic League.

Bachelor Of Arts - Major In Communication Arts, Mass Communication/Media Studies

Activities and Societies: Green Media Group (Hosting Pool), College of Liberal Arts Batch Student Government, La Salle Athletic League.

Elementary And High School Diploma

Activities and Societies: Women's Basketball Team, Jammers (guitarist; school orchestra), Search-in (Zobel Chapter)