With over 25 years of professional experience in different communication and design agencies, I have built a proven track record of delivering outstanding and engaging brand experiences and design projects for some of the world's most iconic brands. Throughout my career, I have had the privilege to work with renowned names such as AEG-Electrolux, Audi, BMW, Bosch, Caterpillar, E.ON, Gaggenau, Genesis, MINI, Porsche, Rolls-Royce, Siemens, ŠKODA, Volkswagen, and Zeppelin creating memorable and impactful brand experiences.In my roles as director and managing partner, lead creative, and consultant, I have spearheaded projects across various touchpoints, including trade fairs, motorshows, live events, press and marketing communication, showrooms, retail concepts, brand design, and experiential campaigns in both physical and digital spaces. This diverse range of expertise has allowed me to develop comprehensive strategies and concepts that seamlessly blend design, storytelling, and technology to connect brands with their audiences.While my background is not in design or architecture, I hold a humanities degree with a focus on journalism, which has shaped my strengths in conceptualization and writing. Leveraging my deep understanding of brand and spatial experiences, I have collaborated closely with architects, designers, artists, and other creators over the last two decades to bring visions to life. My ability to bridge the gap between creative and strategic thinking has been instrumental in successfully realizing projects for well-known premium brands and their clients.Beyond my professional endeavors, I am an active member of the Art Director's Club Germany (ADC) and serve as a juror for the annual ADC Awards. Additionally, I have the privilege of sharing my knowledge and insights as a regular lecturer at the Academy for Fashion and Design (AMD) in Munich, contributing to the development of future talents in the industry.I am ultra passionate about crafting immersive brand experiences that leave a lasting impact, and I am eager to continue pushing the boundaries of creativity and innovation in the field of brand experience and design.