Patrick William Jordan Email & Phone Number

New York, United States

New York, Ny, Us

- Oversees complete marketing program for multiple licensing partners across publishing, cookware, home goods, and junior cookware.- Develop the strategy for new ads offering including working with our sales and product teams to evaluate and prioritize the potential impact of new initiatives.- Partners with Tasty revenue stakeholders in licensing, commerce, studio & and tech to develop full-funnel marketing strategies for Tasty launches across Tasty O&O, the Tasty app, experiential events, and brand activations.- Oversees 360 creative marketing programs using both organic and paid marketing tactics across commerce, display, and social.- Partners with Tasty leadership to create and execute a marketing calendar for Tasty brand priorities including product launches, shoppable recipe pushes, new features, and Tasty show launches and activations.- Executes marketing programs by partnering with crucial editorial, production, art/design, sales, marketing and e-commerce/licensing stakeholders- Oversee allocated marketing budget for priority campaigns including paid media, sweepstakes, activations, and more.- Collaborates with Business Intelligence and Audience Development teams to implement a data-informed approach to how new marketing programs are developed, and optimized, and implemented for future programs.

Melbourne, Vic, Au

As Afterpay’s Growth Marketing Manager of Paid Social I am responsible for leading the strategy and execution of high impact, upper-funnel paid social campaigns while working cross-functionally with both internal and external partners. As a key contributor in scaling Afterpay's global paid social program, I own upper-funnel campaign strategy and implementation while building out streamlined, sophisticated processes and leaning into automation.In addition to the above, I strongly contribute to the creative process, including providing industry best practices and a creative feedback loop. I work cross-functionally with in-house and agency creative teams, media planning, analytics, data science, & product to ensure campaigns are executed to success.

Chicago, Us

Chicago, Us

Conceptualizes, oversees, and executes the content of Figo accounts. Creating and managing Figo’s content calendar, bringing to life content that drives engagement (further growing the Figo brand), and copywriting.Instagram/Facebook Customer Service and Social Listening: With the assistance of the Customer Experience team, tracking and responding to customer comments in a timely manner; social listening (what are our customers saying, and what are other brands are doing); and keeping Figo ahead of the curve when it comes to social content creation.Influencer + Partnership Team Lead: Curate, manage, and expand Figo’s external brand ambassador referral program for Instagram. This includes content creation, invoicing, analytics tracking, finding and vetting new influencers, and managing relationships.Growing Social Presence + Brand Innovation: Constantly providing a forward-thinking outlook as to how to improve Figo’s presence on social media, improving and growing content that is published, special event ideas, advertising opportunities, and overall keeping a pulse on the ever-changing world of social media and how Figo can stay ahead of the trend.

Chicago, Illinois, Us

Developed a brand voice for Cars.com while integrating editorial and brand voice cohesively. Implements social media campaigns that create engaging social-only content that yielded 74K visits driven from organic social in 2019 (+117.0% increase from 2018).Serves as Community Manager monitoring social platforms and instilling brand voice.Expert in measuring the effectiveness of social campaigns through social media marketing platforms — analyzing competitive benchmarks, share of voice, sentiment, and engagement.Manage and execute influencer relationships for branded partnerships.Works cross-functionally to develop creative content with in-house production and communications team.Trains in-house Editors to become social content creators that align with the brand.

Chicago, Illinois, Us

As a publicist and social media strategist, I Identified pitching opportunities and performed daily pitching to national and local publications. Monitored, tracked and reported editorial and social media coverage for multiple clients.Assisted multiple client teams in media relations and execution of PR programs.Supported agency content development and measurement analyticsAmassed 250+ followers on Instagram in 5 months through social media strategyIdentified and routed social media opportunities while working closely with the creative team to amplify the brand and increase social engagementClients included: GREC Architects, COS, Tiffany & Co., wndr Musem, Burberry, Soucie Horner, Ltd.

New York, Ny, Us

Holistic completion of ongoing client-ready tracking reportsWorking with the Lead Analyst to ensure accurate and timely analysisCompleting data checks to ensure accurate analysis and feeding back to Lead AnalystStatistical analysis of client dataWriting insightful client reports to communicate key qualitative findingsSupporting Account Managers in ongoing reporting and servicing of client accountsEscalating roadblocks to Account Managers in a timely manner, with ideas for possible solutions Utilising resources through effective organisation of Trainee Account ExecutivesSupporting Account Managers with client meeting preparationSupporting meeting leads as required, and creating meeting summaries if attendingHelping Account Managers to implement client briefs and Statement of WorkAssisting in responding to client communication and queries

Dublin 2, Ie

At Tourism Ireland, I worked closely with Publicity Executive and Manager on a daily basis. My role consisted of liaising and communicating with various media from British and international publications to arrange organised press trips to Ireland to promote Ireland as a tourist destination for the Great British market. I worked with media monitoring tools Gorkana and PAT (Publicity Assistance Tool) to measure the value of PR efforts through Advertising Value Equivalent and KPI's. Further, I had hands-on experience organising trade and media events to promote Tourism Ireland at the 2016 Star Wars Celebration, and the LGBT Matching Making festival 'The Outing' in Lisdoonvarna, Ireland.

New York, Ny, Us

At PRIME Research I worked closely with the automotive team. I contributed to monthly and quarterly reports for Mercedes-Benz, Renault-Nissan, KIA, and Tesla. I contributed to creating sentiment charts and analysing coverage for clients while providing qualitative data. I was also fortunate enough to engage with PRIME's research tools such as the Conversation Suite and Media Insight Suite to analyse key messages, social listening, and online conversations.

London, Gb

As fashion editor and public relations editor of F-Word Magazine, I cover various fashion events from London Collections: Men to London Fashion Week. I execute continuous social media via Facebook and Instagram throughout the events. My primary focus throughout London Collections: Men were to raise their Instragram engagement. Within four days I was able to raise their instagram following to nearly 200. As well as social media, I write for the magazine and execute editorials.

London, England, Gb

Throughout my time at Karla Otto, I gained significant in-depth experience of the workings of a fashion public relations agency. Each month offered a breadth of new and relevant experience. At Karla Otto, I spent my first month familiarizing myself with the company through being placements on reception, archives, and logistics/ returns. The second and third month I was able to utilize my familiarity with Fashion GPS and public relations through directly working under teams of account directors, junior account directors and assistants with specific clients. In those two months, I was taking care of sample selections, assisting send-outs, being a liaison between the client and my chosen team, as well as organizing the showrooms efficiently. I was also asked to assist with a major store opening of a significant client of Karla Otto London upon which I worked closely with the VIP/ Celebrity team. My time at Karla Otto gave me an insight into the fast-paced, thrilling style of a fashion PR agency.

New York, Ny, Us

At the Conde Nast Worldwide News, I led a very significant role within the showroom. Throughout my three-months, I maintained the venue to a high upright standard. I continuously interacted with customers through processing sales in person, as well as international and UK delivery. Every week I also process deliveries through the system and organise the products in the showroom. Finally, the largest component of my role consists of social media promotion and coverage through continous engagement through Twitter, Facebook, and Instagram throughout the workday.

After completing my internship with fashion designers, PR-JN, I sought to further my experience in London's fashion industry. As Public Relations/ Marketing Intern for Designer Beverly Gan.I conducted research on emerging fashion designers, fashion blogs, public relation companies, and relevant press in the London/UK area while also assisting with planning Spring/ Summer 2014 Press Day show. I contacted emerging designers in London and relevant press for the show as well as collaborated with designer on sending press releases and lookbooks.Aside from event preparation, I worked closely with Beverly Gan on increasing followers and clientele via social media by marketing through Tumblr, Facebook, and Instagram.

While studying abroad in London for my autumn term of senior year, I had the opportunity to intern with fashion designers Poppy-Rose and João Noro under the co-owned label, PR-JN. As the public relations intern, I first started as a backstage organizer for PR-JN's SS14 collection during the London Fashion Week. My duties included assisting with pre-show sewing and garment alteration and preparing and dressing models while coordinating the shows procession. My duties further included of gathering press daily for PR-JN, analyzing social media outlets such as Facebook and Twitter to increase following. I also assisted with their SS14 Lookbook by organizing models and garments to be featured in the lookbook.

Springfield, Il, Us

Assisted in social media coordination by managing the Institute's Facebook, Twitter, and Google+ feed by updating status' and increasing engagement. Collaborated with executive board members on multiple branding projects and Task Development Forces. Contributed news stories, editing, and assisting with the design of the internal newsletter.

Evanston, Illinois, Us

Planned and registered events, exchanges, mixers, co-sponsored events and retreats in an organized fashionCreated calendar including tentative dates at beginning of the semester to be held over the course of given termOrchestrated brotherhood events to strengthen bonds of brothers within chapter

Decatur, Illinois, Us

Constructed press releases and media alerts for various clients.Assisted in planning of Having Involved Parents (H.I.P) 2012 Rally & Parade.Created several spreadsheets throughout course of internship.Helped create content for multiple Facebook pages and Twitter accounts.Edited various blogs and webpage’s for clients.Worked closely with the Public Relations director.Helped organize the Decatur Celebration Cyber Street Team

Decatur, Illinois, Us

Assisted with Decatur Celebration Cyber Street Team through DCC Marketing by:Contributed to creating content that built up a fan base of over 6,000 fans on Facebook and 700 followers on Twitter – easily doubling original numbers.Kept team up to date with ever changing information that the fans wanted to know including big crowds, concert cancellations, band information and more.Interacted with the crowd by giving away prizes, helping them with information, taking pictures and being the face of the street team.Provided street level customer service for the event – including directions, EMS calls, etc.Compiled enough information from pictures and video to ideas for posts that we were able to update both Twitter and Facebook on average every 15 minutes for 3 days straight.

Master’S Degree, Public Relations

Graduate Diploma, Fashion Management

Bachelor Of Science (Bs), Communication- Public Relations