- Designed and developed user-centered digital experiences for global brands in an agile environment.- Contributed to scalable design systems that supported consistency across platforms and improved collaboration.- Spearheaded end-to-end design processes, from wireframing and prototyping to high-fidelity mockups and final delivery.- Collaborated with cross-functional teams, including product managers, engineers, and QA specialists, to ensure designs were implemented effectively and aligned with business goals.- Conducted research to understand user pain points and incorporated insights into actionable design solutions.- Partnered with stakeholders to align design strategies with project roadmaps, ensuring a shared vision and clear objectives.- Introduced design tools and methodologies to improve team efficiency and communication.- Facilitated design reviews and feedback sessions, fostering collaboration and elevating design quality across projects.- Led efforts to modernize legacy designs, improving usability and accessibility standards in line with brand guidelines.

- Developed intuitive interfaces across health, communication, and beauty sectors, significantly elevating user engagement.- Managed end-to-end delivery, from initial concept through to finalized prototyping.- Spearheaded a major redesign in the beauty e-commerce space, amplifying user engagement and conversions with strategic design.- Orchestrated brand revitalizations, leading comprehensive website overhauls and creating cohesive visual identities.

At Cellebrite, I played a key role in developing design solutions:- Led the redesign of Cellebrite's website, working closely with developers, content strategists, and product teams.- Employed a user-centered design approach, creating user flows, wireframes, and prototypes to tackle user challenges.- Established a consistent brand identity across platforms, aligning designs with marketing strategies and brand messaging.- Worked with digital marketing teams to reinforce brand messaging through visual elements in inbound marketing campaigns.- Documented information architecture, prioritized page conversions, and provided data-driven recommendations for site optimization.

As a freelance UI/UX designer, I had the opportunity to collaborate with diverse clients, delivering impactful and user-centric digital experiences.Flexible Fitness: I spearheaded the UI design for a fitness app available on both iOS and Android. My role involved crafting a visually appealing and intuitive interface that helped users seamlessly create and manage their fitness routines and diets, enhancing the overall user experience.Conversifi: I worked with Conversifi, a platform dedicated to connecting university language learners with native speakers. In this project, I played a dual role, not only designing the UI but also contributing to strategy and front-end web development. My focus was on creating an engaging and user-friendly interface that facilitated authentic language learning experiences.These projects allowed me to hone my skills in UI design, user experience strategy, and front-end development, consistently delivering designs that resonate with users and meet business goals.

At Online Residential, I managed client relations and led the design and development of websites for real estate agencies:- Maintained strong client relations, ensuring consistent communication and satisfaction.- Designed and launched websites that adhered to branding guidelines.- Led the entire design process from concept and wireframing to development.- Delivered clean, organized code ahead of deadlines.- Proficient in HTML, CSS, JavaScript, Git, and Bitbucket.

During my tenure at Koda Labs, I played an integral role in enhancing the user experience for several different clients.- Crafted UI elements tailored for both web and mobile applications.- Revitalized existing products by implementing a fresh information architecture.- Managed the entire design process, from ideation through to prototyping.- Delivered key design assets, including sitemaps, user flows, wireframes, mockups, and prototypes.