Pat Lute Email & Phone Number

Washington, Dc Area

Arlington, Virginia, United States

As a member of the Corporate Communications team at PBS, I provide marketing and communications support to the Interconnection Project. I lead communication, station and stakeholder engagement efforts, ensuring coordination across the public television system as well as a deeply collaborative process. Responsibilities include:• Craft digital, content-driven campaigns (email, webinars, e-books, surveys).• Monitor/track and report on project progress and station… Show more As a member of the Corporate Communications team at PBS, I provide marketing and communications support to the Interconnection Project. I lead communication, station and stakeholder engagement efforts, ensuring coordination across the public television system as well as a deeply collaborative process. Responsibilities include:• Craft digital, content-driven campaigns (email, webinars, e-books, surveys).• Monitor/track and report on project progress and station engagement.• Provide regular updates, briefings, grant reports, talking points, product documentation, and presentation decks as needed for external and internal stakeholders.• Deploy strategic digital email and content campaigns to ensure stakeholder engagement.• Manage event attendance, logistics, and promotions. Software: Microsoft 365, Mail Chimp, Campaign Monitor, GoTo, Zoom, Canva, Adobe PhotoShop Show less

Washington D.C. Metro Area

Provide marketing and communications strategies, plans, and initiatives for nonprofit organizations, campaigns, and events. Representative engagements include:• Second contract with Share Our Strength to assist in the execution of 'No Kid Hungry LIVE with Busy Philipps'—a 90-minute variety show broadcast live on Facebook, Instagram, Twitter and You Tube—to launch the September 2019 Dine for No Kid Hungry campaign. LIVE integrated 12 restaurant partners, garnered over 278,000 views… Show more Provide marketing and communications strategies, plans, and initiatives for nonprofit organizations, campaigns, and events. Representative engagements include:• Second contract with Share Our Strength to assist in the execution of 'No Kid Hungry LIVE with Busy Philipps'—a 90-minute variety show broadcast live on Facebook, Instagram, Twitter and You Tube—to launch the September 2019 Dine for No Kid Hungry campaign. LIVE integrated 12 restaurant partners, garnered over 278,000 views across all social platforms, 62 million social media impressions, and 450 million earned media impressions. I created, for the first time, a restaurant partner sweepstakes that received 52K entries in less than a month.• Managed press outreach for the George Washington University and Planet Forward 2015 ‘Feeding the Planet Summit.’ Garnered coverage from local TV news outlets during the all-day event.•Led communications strategy and managed PR agency for the 2015 Ted X Manhattan ‘Changing the Way We Eat’ conference. Sample coverage: Fox News, Fortune, The Atlantic, BuzzFeed, Bon Appetite, and Real Simple.• Executed national communications strategy for Dine Out for No Kid Hungry, a restaurant-led campaign/partnership with Share Our Strength. Secured full-page print ads in Time and Newsweek at no cost. Finalist for PRNews and SABRE awards. • Served as Interim/Startup Executive Director for the Arcadia Center for Sustainable Food & Agriculture. Developed strategic plan, including communications, fundraising, partnership, and operations blueprints. Managed four-person staff. Secured USA Today story. Show less

Washington D.C. Metro Area

Joined in startup mode. Developed multi-channel marketing and communications strategy and infrastructure. Defined and built brand. On-the-record spokesperson. Reported to Founders. • Played key role in building FRESHFARM'S national reputation/brand as an operator of farmers’ markets and in realizing its sustainable agriculture/food equity mission. • FRESHFARM'S reputation resulted in invitation to operate the White House Farmers’ Market. Worked closely with the Office of the… Show more Joined in startup mode. Developed multi-channel marketing and communications strategy and infrastructure. Defined and built brand. On-the-record spokesperson. Reported to Founders. • Played key role in building FRESHFARM'S national reputation/brand as an operator of farmers’ markets and in realizing its sustainable agriculture/food equity mission. • FRESHFARM'S reputation resulted in invitation to operate the White House Farmers’ Market. Worked closely with the Office of the First Lady on planning and execution. Initial announcement generated 395 press clips and 127+ million media impressions. Opening day media included every local TV network affiliate, New York Times, AOL News, Yahoo!, and others.• Initiated and managed media planning for FRESHFARM Feast!, FFM’s largest annual fundraiser. Helped grow event to cover 25% of FFM’s annual budget. • Managed and negotiated celebrity chef/sponsor relationships, programs, fees, and licensing agreements (e.g., Anthony Bourdain, Giada De Laurentiis, Wolfgang Puck, Toyota). • Won PRSA Thoth Certificate of Excellence, Online Communication for Twitter campaign. Show less

Silver Spring, Md

Recruited to build an enterprise-level brand and establish company-wide corporate affairs and communications standards/protocols in preparation for an IPO. On-the-record spokesperson. Reported to SVP, Corporate Affairs & Communications. Extensive C-level interaction.• Led culture change that brought independent divisions/brands together to work within new Corporate Affairs & Communications structure. Played ambassadorial role in explaining new system and developing solutions that… Show more Recruited to build an enterprise-level brand and establish company-wide corporate affairs and communications standards/protocols in preparation for an IPO. On-the-record spokesperson. Reported to SVP, Corporate Affairs & Communications. Extensive C-level interaction.• Led culture change that brought independent divisions/brands together to work within new Corporate Affairs & Communications structure. Played ambassadorial role in explaining new system and developing solutions that satisfied both enterprise and division/brand needs. • Developed and maintained relationships (existing network, introductions, cold calls) with business, consumer, trade, and specialty media outlets. Successfully increased media exposure and coverage of C-level and other corporate executives (e.g., NY Times, BBC).• Launched and managed corporate presence on Discovery.com.• Collaborated with Corporate Social Responsibility colleagues to create/secure celebrity relationships and coverage by other networks for CSR initiatives. Big wins included Dr. Oz, Jane Goodall Institute, Good Morning America, Today Show, and Cox Communications. Show less

Washington D.C. Metro Area

Built external communications function to generate awareness of RFA and its programming on Capitol Hill, with the foreign policy community, and with news organizations and the public in the US and East Asia. Recruited and led three-person team. Hired by and reported to President, a former WETA colleague.

Washington D.C. Metro Area

Developed and executed strategy to generate awareness of organization’s programming, and its value, with policymakers, influencers, and the public. Reported to Director, Communications.

Arlington, Va