Patrizia Manera Email & Phone Number

Milan, It

Milano

Contactlab, brand of Teamsystem spa from July 2023, is leader in Europe in digital marketing and CRM consultancy: Business Intelligence, Loyalty and System Integration.Thanks to our proprietary Customer Data Platform, we activate flows of collection, profiling and segmentation of customer data in order to progressively build a unique and complete vision of each individual customer and to automate and make marketing communications, promotions or boost on purchases.The Loyalty Service Unit, integrating applications that manage engagement metrics into the CDP, was created to accompany brands in the creation of loyalty and CRM programs that aim to build a narrative for customers who, in exchange for increasingly personalized benefits, they release data and carry out actions, thus increasingly and progressively enriching their knowledge of the brand and supporting the construction of a targeted marketing strategy aimed at identifying and proposing the most appropriate services and products with a higher conversion rate and create a two-way dialogue between brands and customers.

Milano, Lombardia, Italia

Since 1998, we have been providing cutting-edge products and services to assist your brand in digital customer engagement initiatives.Our specialists work closely with you to maximize the use of technology, develop engagement programs, and turn your projects into success stories.Data-driven strategies based on the study of digital insights and purchasing behavior combined with our technologies – CDP, Loyalty Applications, Algorithms – allow us to offer effective Engagement & Loyalty solutions tailored to the industry.We build strong relationships and concrete business results by valuing every interaction between the customer and the brand.

Milano, Lombardia, Italia

Next Group has signed a strategic agreement with Tenerity. The agreement provides for the distribution of Connect - Tenerity's proprietary technology platform developed on Interact - by Next Solution exclusively for the Italian market.As a result of Next Group's acquisition of the Tenerity Italia business unit, the Tenerity team has been incorporated into the Next Solution, the martech BU of the Group.-Account Director and business development vertical FI, Telco, Utilities ans strategic prospects.-Project Leader Distribution Connect by Tenerity: Go-to-Market definition, marketing strategy, sales training on solution.-Operational and commercial coordination Next Solution-Tenerity.

Milano, Italia

BU Global Customer Engagement, Division International Sales & Account Management, Dep.Sales Account Development Italy.GTM definition, strategy planning and business development in vertical FI, Insurance, Telco, Utilitiesfor the following business lines:Engegement: Design and management of loyalty program that unlock the customer value. Solutions to engage customers and drive usage while creating additional revenues.Increase NPS and reduce churn with personalized ML data-driven loyalty with exceptional CX.Protection: Help customers and partners to face the new cyber threats in the digital world. A modular white-label proposition for business partners to create and distribute cyber protection services.

Milano, Italia

Working within the International Central Marketing Department inside the Country Product & Marketing team as Marketing Manager to determine and develop appropriate programs and strategies of customer engagement for market segments B2B- B2C.

Turin Area, Italy

-Management of the assigned projects and coordination of the assigned team.-Management of the Gantt planning of all activities by mapping criticalities and KPIs in progress.-My Prize Tool development and partnership scouting, agreements negotiation & management.-Definition of digital marketing strategies and study of promotional mechanics: digital engagement, digital loyalty, digital CRM on Trade and Consumer activities.-Development of BTL tools: pop materials, communication supports, copy web texts, emails, sms, digital surveys.-Market and competition analysis and definition of business and marketing strategies for rewards.Upselling on FMCG&OIL clients.-Management of all financial, legal and taxation aspects of loyalty and incentive programmes.

Turin Area, Italy

In charge for all the strategic sales and business development activities. Sales penetration of the Top Clients.

Turin Area, Italy

Sales Manager FMCG and Petrol Business Unit.Supervision and coordination of all functions and projects: contact, development and customer management, monitoring of loyalty campaigns and marketing plans, verification of project specifications and flow-management and monitoring sales data to achieve the assigned budget.New Business Development.Development of strategies and marketing plans and co-marketing on incentive projects, contests, special promotions and loyalty programs Trade and Consumer.LOYALTY & INCENTIVE PROGRAMMESLoyalty programmes design and reward planning.Long-term Collections and Reward Catalogues (print and on-line)Co-Marketing initiatives among membership programs and rewardsCONSUMER PROMOTIONSShort and Medium Term Programmes linked to specific product collections.Short and Medium Term Programmes linked to sport events and/or characters and/or special periods.Consumer Games and Competitions: instant win, prize draws or social media applicationsCRM: DATA MANAGEMENT AND WAREHOUSINGDesign, build, implementation, management, maintainance and optimization of data generated by loyalty programmes.Data Mining and clustering analysisReporting Services on dedicated portalCRM: DIRECT MARKETINGExecution of targeted campaigns via mail, e-mail, newsletters and sms.Call and Contact Center Management.Editing, printing and distribution of Retailers’ Free Customer Magazines.EVENTSStore Openings, in-store events and promotions.Conventions, meetings and incentive.

Turin Area, Italy

Coordination between of the internal departments in the implementation and management of relational Marketing campaigns (project leader for loyalty programs, sales incentive programs to sell in or sell-out, consumer promotions, contests, multichannel marketing campaigns on national and international clients).Monitoring and analysis of the market and competitors.FMCG Clients portfolio management.Direct coordination with Seri China for the development, production and import of promotional products and merchandising.Coordination of quality control activities.Business Development.

Turin Area, Italy

Design, implementation and monitoring of the activities of merchandising, marketing and licensing, product communication and corporate.Design, implementation and project management Exclusive Passion Football Merchandising: coordination of strategic and operational marketing and communication related to the product (BTL, special projects and new business, exhibitions and events, press office).Direct management of relations with the Brand Licensor and Sponsor and negotiating contracts.

Master, Marketing & Comunicazione - Mimec 1

2001, Semiotic

Communication, Journalism, And Related Programs

Activities and Societies: Corso di giornalismo e pubbliche relazioni