Patrick Mcgrath

Patrick Mcgrath Email and Phone Number

Director of Product, Marketing Technology at Shopify @ Shopify
Patrick Mcgrath's Location
Burlingame, California, United States, United States
About Patrick Mcgrath

Patrick has led growth, product, and engineering/data teams at hyper growth to IPO B2C companies (Lyft, Netflix, OkCupid) and B2B SaaS to cash exit (evolv.ai). Currently, he is building the tools and infrastructure to scale Shopify merchant success. Specialties:*Direct Response Customer Acquisition*Media mix modeling and marketing measurement *Product Management*Experimentation Platform Development*Affiliate/Referral Marketing Program Development*Attribution and Causality Modeling*Optimization and reinforcement learning modeling

Patrick Mcgrath's Current Company Details
Shopify

Shopify

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Director of Product, Marketing Technology at Shopify
Patrick Mcgrath Work Experience Details
  • Shopify
    Director Of Product, Marketing Technology
    Shopify Aug 2021 - Present
    Ottawa, On, Ca
    Building internal and merchant facing marketing technology for the over 2M merchants on the Shopify platform, including:-Experimentation -Identity, marketing measurement, and attribution-Machine Learning Infrastructure-Paid and lifecycle marketing automation-Forecasting/Optimization modeling-Propensity and causal effects modelingWe're looking for growth-savvy marketers, scientists, engineers, and product managers to join the team. Reach out to me if you're interested!
  • Instacart
    Group Product Manager, Growth Platforms
    Instacart Mar 2021 - Aug 2021
    San Francisco, Ca, Us
    Building a world-class marketing technology stack to supercharge our growth.If you are a growth-savvy PM, EM, Data Scientist, or Software Engineer, I'd love to chat!
  • Lyft
    Product Manager, Growth Platforms
    Lyft Jul 2018 - Mar 2021
    San Francisco, Ca, Us
    I lead our marketing automation product teams, which automate and scale the vast majority of our user acquisition and retention efforts. Our team is looking for growth-savvy engineers, data scientists, and product managers. Reach out to me directly if you have an interest in joining or if you just want to talk shop. Learn more about what our team is working on: https://eng.lyft.com/lyft-marketing-automation-b43b7b7537cchttps://chiefmartec.com/2019/11/lyft-built-marketing-automation-platform/
  • Sentient Technologies
    Head Of Product, Sentient Ascend (Now Evolv.Ai)
    Sentient Technologies Mar 2016 - Jul 2018
    San Francisco, California, Us
    Sentient Ascend was acquired by Cognizant in 2018 to spearhead efforts in AI-powered digital transformation services.I led product for Sentient Ascend, a conversion optimization solution powered by Sentients proprietary artificial intelligence platform. Learn more about where the team has taken the product at http://www.ascend.ai, and reach out to me if you would like to learn more about the product and whether it might be a good fit for your website experimentation needs.
  • Netflix
    Senior Product Manager, Advertising Technology
    Netflix Jan 2013 - Feb 2016
    Los Gatos, Ca, Us
    While on the advertising technology team at Netflix, I worked on programmatic bidding optimization and automation, ad campaign performance visualization and monitoring, real time marketing analytics, and marketing experimentation platforms.
  • Okcupid.Com
    Product Marketing Lead, Labs
    Okcupid.Com Feb 2012 - Sep 2013
    Us
    Using OkCupid's methodology of 'using math to get you dates,' our team developed a line of products that do the same.I ran paid acquisition campaigns to all of our products that are in early user testing/pre-launch phases, managed conversion funnel analysis and iteration, and developed an internal RTB platform to most efficiently drive customer acquisition to our suite of online dating products. Check out some of my teams projects at http://www.okcupidlabs.com/products.
  • Speeddate.Com (Acquired By Match.Com / Iac)
    User Acquisition Manager
    Speeddate.Com (Acquired By Match.Com / Iac) Mar 2010 - Feb 2012
    Redwood City, Ca, Us
    SpeedDate was acquired by Match.com/IAC in 2011. -Conversion funnel optimization and iteration-Generated a consistent 140% ROI via direct customer acquisition-Managed a $25M annualized media budget through various distribution channels-Ad-hoc report generation and predictive analysis

Patrick Mcgrath Skills

Sem E Commerce Affiliate Marketing Seo Online Lead Generation Google Analytics Google Adwords Lead Generation Customer Acquisition Web Analytics Strategy Email Marketing Conversion Optimization Analytics Mobile Applications Online Marketing Online Advertising Product Management Google Technologies Funnel Optimization Affiliate Management Ppc Marketing Analytics User Experience Sql Partner Management Google Api Business Analysis Google Display Network Performance Based Marketing Pay Per Click

Patrick Mcgrath Education Details

  • Princeton University
    Princeton University
    Cognitive Sciences

Frequently Asked Questions about Patrick Mcgrath

What company does Patrick Mcgrath work for?

Patrick Mcgrath works for Shopify

What is Patrick Mcgrath's role at the current company?

Patrick Mcgrath's current role is Director of Product, Marketing Technology at Shopify.

What is Patrick Mcgrath's email address?

Patrick Mcgrath's email address is pm****@****ail.com

What is Patrick Mcgrath's direct phone number?

Patrick Mcgrath's direct phone number is +165024*****

What schools did Patrick Mcgrath attend?

Patrick Mcgrath attended Princeton University.

What are some of Patrick Mcgrath's interests?

Patrick Mcgrath has interest in Collecting Antiques, Sweepstakes, Home Improvement, Reading, Gourmet Cooking, Sports, The Arts, Home Decoration, Health, Children.

What skills is Patrick Mcgrath known for?

Patrick Mcgrath has skills like Sem, E Commerce, Affiliate Marketing, Seo, Online Lead Generation, Google Analytics, Google Adwords, Lead Generation, Customer Acquisition, Web Analytics, Strategy, Email Marketing.

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