Pat Mcgraw, Msm

Pat Mcgraw, Msm Email and Phone Number

Adjunct Faculty @ Grand Canyon University
Phoenix, AZ, US
About Pat Mcgraw, Msm

As a senior-level marketing executive with over 15 years of demonstrated success across diverse industries and organizations, I bring a proven track record of delivering exceptional results through data-driven strategies and integrated marketing campaigns. My expertise spans both B2B and B2C environments, leveraging insights from digital, traditional, and social media to drive significant improvements in lead generation, customer acquisition, and market expansion. With a strong background in developing and executing marketing strategies, utilizing cutting-edge technology, and leading cross-functional teams, I excel at transforming complex challenges into growth opportunities, consistently surpassing organizational goals and enhancing overall performance.

Pat Mcgraw, Msm's Current Company Details
Grand Canyon University

Grand Canyon University

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Adjunct Faculty
Phoenix, AZ, US
Pat Mcgraw, Msm Work Experience Details
  • Grand Canyon University
    Adjunct Faculty
    Grand Canyon University
    Phoenix, Az, Us
  • Grand Canyon University
    Adjunct Faculty
    Grand Canyon University Dec 2024 - Present
    Phoenix, Az, Us
    Teaching Intro to Marketing
  • Various Companies
    Fractional Vice President Marketing
    Various Companies Jan 2024 - Present
    Greenwich, Ct, Us
    I develop and manage B2B/B2C/B2B2C brands and execute multi-channel lead acquisition and customer retention/loyalty campaigns, resulting in profitable growth.
  • Southern New Hampshire University
    Adjunct Faculty/Professor, Consultant & Subject Matter Expert
    Southern New Hampshire University Jan 2012 - Present
    Manchester, Nh, Us
    Responsible for teaching Introduction to Marketing (MKT 113), Social Media and Marketing Communications (MKT 265), Direct Marketing (MKT 360), Marketing Research (MKT 337), and Strategic Marketing Planning (MKT 432) to adult learners and providing content and discipline expertise to curriculum designers to develop courses designed around essential learning outcomes.Also, I serve as a consultant and subject matter expert to assist in developing and improving the course curriculum.
  • Basis.Ed
    Director Of Marketing And Creative Services
    Basis.Ed Jul 2021 - Aug 2023
    Scottsdale, Arizona, Us
    Responsible for developing integrated marketing campaigns targeting consumers and businesses for 25 charter schools in Arizona, Louisiana, and Washington, DC. Results include double-digit increases in applications.
  • University Of Maryland Global Campus
    Adjunct Associate Professor Of Marketing
    University Of Maryland Global Campus Jan 2017 - Jul 2021
    Adelphi, Maryland, Us
    Teaching Marketing Principles (MRKT 310), Nonprofit Marketing (MRKT 314), and Digital Marketing (MRKT 447) to adult-learners and providing content and discipline expertise to curriculum designers in order to develop courses designed around essential learning outcomes.
  • Pat Mcgraw Marketing Communications
    Marketing Communications Executive
    Pat Mcgraw Marketing Communications Jan 1999 - Jul 2021
    Helping coaches, consultants, small business owners grow their businesses with content marketing.Grabbing your audiences' attention and interest. Motivating them to take action with your business. Generating more high-quality leads and customers for small, medium and large businesses in a variety of industries including service, technology, retail/e-commerce, education and more.Content strategy and creation. Blogging. Email marketing. Social media marketing. Checklists, testimonials, guides, white papers, eBooks as well as direct mail. Keyword research. writing, organizational skills, project management.
  • Dws Associates
    Vice President, Marketing & Higher Education Services
    Dws Associates 2015 - 2020
    Saint Paul, Mn, Us
    Results. Developing more effective and efficient ways to consistently achieve adult enrollment goals. Double-digit increases in lead generation, new student enrollments, referrals and retention rates. Millions of dollars saved by eliminating inefficiencies, millions of dollars generated by improving performance for our clients.As the vice president of higher education, my role is to provide colleges and universities with the services they need to increase enrollments. This includes marketing research, competitive intelligence, data analysis, strategic planning and project management services. Our focus is on recruitment and retention of traditional and non-traditional students to undergraduate and graduate degree programs, certificates, certifications and other offerings.Founded in 1982, DWS Associates is a full service marketing firm that develops and implements multi-channel marketing programs for colleges and universities, as well as as organizations targeting B2B and B2C audiences in global markets. This includes retail, catalog, e-commerce, technology and manufacturing sectors.
  • Strayer University
    Adjunct Faculty In Marketing
    Strayer University 2017 - Sep 2019
    Washington, D.C., N.W., Us
    Taught Introduction to Marketing (MKT 100), Consumer Behavior (MKT 305), and Global Marketing Management (MKT 515) to undergraduate and graduate students.
  • Hobsons
    Director Of Consulting
    Hobsons 2014 - 2015
    Cincinnati, Ohio, Us
    Hobsons is an education solutions company dedicated to helping educators, administrators, students, and families maximize success through every stage of the learning lifecycle. Responsibilities include developing and leading a cross-functional team that provides clients with strategic and tactical recommendations for achieving revenue goals that are based on market research, competitive intelligence, data analytics, audience segmentation, strategic planning and superior tactical operations.
  • Pearson Education
    Interim Marketing Executive/Assistant Director Of Marketing
    Pearson Education 2010 - 2013
    London, Gb
    Developed and directed integrated sales and marketing activities targeting consumer and business markets. Streamlined lead generation and conversion processes for an inside and outside sales team incorporating Salesforce.com that produced double-digit increases in new customer acquisition and customer retention performance. Other key results to-date include: ~Successfully launched a new B2C business line that generated more than $1.4 million in revenue with 2 months;~ Successfully launched a new B2B business unit that surpassed annual revenue goals within the first 6 months of the fiscal year;~Generated a sales pipeline that exceeded annual revenue goals by more than 50%.~Successfully launched new products that generated more than $1 million in first-year revenue.

Pat Mcgraw, Msm Skills

Lead Generation Direct Marketing Marketing Strategy Email Marketing Digital Marketing Marketing Strategy Market Research Crm Social Media Marketing Analytics Integrated Marketing Management Leadership Social Media Customer Retention Advertising Marketing Management Seo Online Marketing Start Ups Salesforce.com Brand Management Demand Generation Business Strategy Social Networking Customer Acquisition Multi Channel Marketing New Business Development Go To Market Strategy Competitive Intelligence B2b Marketing Affiliate Marketing Blogging Sales Process Market Planning B2b Database Marketing Web Marketing Account Management Romi Corporate Communications Marketing Roi Business Intelligence Customer Analytics Coaching Customer Analysis Market Analysis Marketing Automation Marketing Process

Pat Mcgraw, Msm Education Details

  • The Johns Hopkins University - Carey Business School
    The Johns Hopkins University - Carey Business School
    Marketing
  • W. P. Carey School Of Business – Arizona State University
    W. P. Carey School Of Business – Arizona State University
    General

Frequently Asked Questions about Pat Mcgraw, Msm

What company does Pat Mcgraw, Msm work for?

Pat Mcgraw, Msm works for Grand Canyon University

What is Pat Mcgraw, Msm's role at the current company?

Pat Mcgraw, Msm's current role is Adjunct Faculty.

What is Pat Mcgraw, Msm's email address?

Pat Mcgraw, Msm's email address is ca****@****ast.net

What is Pat Mcgraw, Msm's direct phone number?

Pat Mcgraw, Msm's direct phone number is +141097*****

What schools did Pat Mcgraw, Msm attend?

Pat Mcgraw, Msm attended The Johns Hopkins University - Carey Business School, W. P. Carey School Of Business – Arizona State University.

What are some of Pat Mcgraw, Msm's interests?

Pat Mcgraw, Msm has interest in Collecting Antiques, Exercise, Sweepstakes, Home Improvement, Art, Shooting, Reading, Gourmet Cooking, Sports, The Arts.

What skills is Pat Mcgraw, Msm known for?

Pat Mcgraw, Msm has skills like Lead Generation, Direct Marketing, Marketing Strategy, Email Marketing, Digital Marketing, Marketing, Strategy, Market Research, Crm, Social Media Marketing, Analytics, Integrated Marketing.

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