Patrick Mckeever Email and Phone Number
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A strategic and creative leader with broad corporate and entrepreneurial experience in marketing, product, and executive roles in consumer, health, and financial services. Expertise in marketing, product, and digital strategy disciplines. Interested in collaborative, high-performing, diverse teams bringing creative solutions to scale.I focus on organizations that have ambitions of growth and innovation, and plan to achieve those ambitions by leading with human-centered solutions. Creativity is my competitive edge. I combine my design expertise and business acumen to develop strategies that win in the market. I’ve worked with businesses big and small, old and new, champions and challengers, local and international, Fortune 50 and bootstrapped. All have served customers that are demanding or deserving something better.Some past career highlights: Leading market development and growth initiatives for diagnostic testing; helping small businesses find banking solutions; championing community-based health care; building insights-driven U.S. health insurance products; graduating from a Fortune 50 leadership development program; branding an international business.Expertise includes: ✔️ Leadership (direct & indirect)✔️ Multi-million dollar budget ownership✔️ Consumer product strategy development and management✔️ Integrated omni-channel marketing (B2B & B2C)✔️ Market and audience data analysis and trends✔️ Creative & experience design✔️ Executive-level storytelling presentations pitch decks✔️ Data and insights-driven consumer segmentation, personas, and journey mapping✔️ International, national, regional, and local go-to-market strategy & launch✔️ New business launches in retail and regulated industries✔️ Internal & external strategic partnership building in highly matrixed and ambiguous environments✔️ Agency management ✔️ Health care & health insurance✔️ Small business marketing ✔️ Startup founder, leader, and operator Because of my own cancer journey and those of my family and friends, I'm also passionate about helping local families affected by cancer through the Breathing Room Foundation.
Quest Diagnostics
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Senior Director, Strategic InitiativesQuest Diagnostics Sep 2022 - PresentSecaucus, Nj, UsLeading integrated strategic planning and go-to-market initiatives for the Diagnostics Services portfolio of businesses
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Independent ConsultantQuest Diagnostics Apr 2021 - Sep 2022Secaucus, Nj, UsLed the market development for COVID-related strategic programs — including a public-private coalition, retail expansion, and government programs.
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Co-FounderSleigh Aug 2019 - Sep 2022Founded and operated a seasonal holiday gift storage service powered by our proprietary inventory technology, compelling brand and value proposition, and flexible distribution model. -
Vp, Product MarketingTd Nov 2017 - Aug 2019Toronto, Ontario, CaLed integrated product marketing strategy and execution for TD Small Business Banking across the footprint. Managed a multi-million dollar marketing budget to drive new business and deepen customer relationships. Oversaw the planning and execution of full-range marketing capabilities and tactics to achieve business objectives including: analytics, direct-to-consumer marketing, digital marketing, store merchandising, trade events, and brand awareness. Strategic scope included Small Business Deposits, Lending, Healthcare Practice Solutions, SBA Lending, and Restaurant Franchise Financing. -
Director, Strategic MarketingAetna Jun 2016 - Nov 2017Hartford, Connecticut, UsBuilt and led a high performing, B2C/B2B marketing strategy team supporting innovative care products for commercial sales — including community care management, Aetna One Advocate, and virtual care offerings. Collaborated with product, analytics, intelligence, and creative partners across the enterprise to develop stakeholder value propositions and local strategic marketing plans. Designed data-driven multi-channel campaigns and coordinated member journeys that enhanced engagement in local care programs and resulted in measurable consumer behavior change impacting health outcomes. Scope included 1.5MM member audience and $1MM marketing budget. -
Director, Product Strategy | Consumer BusinessAetna Jan 2016 - Jun 2016Hartford, Connecticut, UsLed the strategic product development for the expansion of Aetna's Consumer Business. Player/coach role focused on creating integrated consumer health benefit packages for the Individual market — including local market customization, JV/ACO provider network partnerships, chronic condition benefits, health benefit design, pharmacy benefit design, and innovative care offerings. Cross-functional product leadership for marketing, operations, digital, and sales teams.
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Product Manager | Consumer BusinessAetna Dec 2014 - Dec 2015Hartford, Connecticut, UsFounding member of Aetna's Consumer Business product team — the company's consumer-focused internal startup focused on Individual plans on and off exchange. Built innovative health benefit plans based on consumer needs analysis, data-driven segmentation, regulatory mandates, and actuarial and risk adjustment considerations. Product lead for the business launch, implementation, and go-to-market efforts. Cross-functional collaboration with nearly all enterprise teams. Received 2015 Aetna Chairman’s Leadership award for these accomplishments.
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Enterprise Leadership Development Program AssociateAetna Jan 2013 - Dec 2014Hartford, Connecticut, UsAn executive-sponsored two-year program which offers six-month rotational assignments, training, and community involvement focused on accelerated leadership development. 4th Rotation: Consumer Product Strategy | Blue Bell, PADevelopment of strategic product initiatives, including core medical, ancillary and voluntary, technology, user experience, rewards and incentives and affiliated programs.3rd Rotation: Aetna Student Health | Boston, MA Product owner of a medical plan design database developed to ensure compliance and implementation efficiencies. Business development and customer exposure through RFP and renewal process.2nd Rotation: Service Operations | Blue Bell & Allentown, PACustomer service manager for Provider Call Centers in the Northeast region with a team of 100+. Leader of a cross-functional workgroup focused on the financial impact of root cause analysis initiatives. 1st Rotation: Aetna/Coventry Integration Project Management Office | Hartford, CTProject management of enterprise and HR-related initiatives aligned to the close date of the $7.3 billion Coventry acquisition.
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Technology Solutions Manager | Aetna InternationalAetna Aug 2012 - Dec 2012Hartford, Connecticut, UsAetna International business lead for the implementation of web, mobile and social media strategy. Completed extensive social media training.
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Design Manager | Aetna InternationalAetna Apr 2009 - Aug 2012Hartford, Connecticut, UsResponsible for the creative direction and execution of B2B and B2C marketing, advertising, branding and event materials for the Aetna International business. Areas of design expertise include print, web, mobile/app, presentations, and environmental branding.
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Freelance Graphic DesignerBlue Plate Minds Aug 2008 - Apr 2009Paoli, Pa, Us -
Freelance Graphic DesignerAetna Aug 2007 - Aug 2008Hartford, Connecticut, Us
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Graphic Design Co-OpAetna Apr 2006 - Sep 2006Hartford, Connecticut, Us
Patrick Mckeever Skills
Patrick Mckeever Education Details
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Drexel UniversityB.S.
Frequently Asked Questions about Patrick Mckeever
What company does Patrick Mckeever work for?
Patrick Mckeever works for Quest Diagnostics
What is Patrick Mckeever's role at the current company?
Patrick Mckeever's current role is Marketing & Product Strategy Leader | Healthcare B2B & B2C | Market Launch Expert.
What is Patrick Mckeever's email address?
Patrick Mckeever's email address is mc****@****tna.com
What is Patrick Mckeever's direct phone number?
Patrick Mckeever's direct phone number is +1.860.273*****
What schools did Patrick Mckeever attend?
Patrick Mckeever attended Drexel University.
What skills is Patrick Mckeever known for?
Patrick Mckeever has skills like Creative Direction, Advertising, Graphic Design, Social Media Marketing, Marketing, Social Media, Project Management, Creative Strategy, Leadership, Project Planning, B2b, Quality Assurance.
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