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I am a creative, experienced B2B marketing leader, currently Head of Product and Content Marketing at MetricStream, a leading Governance, Risk, and Compliance (GRC) SaaS provider, focused on Cybersecurity, Risk Management, Compliance, and Third Party Risk.I have launched multiple award-winning marketing programs and products in risk management, AI, and data management. I have led product and marketing teams for industry leaders including Dun & Bradstreet, Dow Jones and Honeywell as well as a variety of startups, driving revenue, building brand awareness, and improving customer satisfaction.I am a true marketing generalist and team leader with expertise across all aspects of marketing, with a focus on product marketing, branding, content, social media/PR, demand generation and web site/digital marketing. I also have extensive C-level communications expertise and speak regularly on webinars and industry events.I am able to deliver both strategic and operational outcomes, with a constant focus on results. My passion is driving small and mighty teams to big results. I love coaching others to success. I can’t wait to find their strengths and amplify them!Please reach out if we have common interests. I love connecting with like-minded marketers, risk management leaders, cybersecurity pros, etc. I am insatiably curious when it comes to data, risk, cyber risk, and leadership — or just learning. Would enjoy hearing from you.
Metricstream
View- Website:
- metricstream.com
- Employees:
- 1244
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Vice President MarketingMetricstreamNew York, Ny, Us
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Avp, Head Of Product And Content MarketingMetricstream Apr 2021 - PresentSan Jose, California, UsLead product and content marketing (including PR and social media) for cyber risk, governance, risk and compliance (GRC) and third party risk solutions for MetricStream, the GRC SaaS leader. Drive product messaging, positioning, launches, lead generation campaigns, thought leadership content and go to market strategy and execution.
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Vice President MarketingHr Acuity Jan 2019 - Feb 2021Florham Park, New Jersey, UsHead of marketing, reporting to the CEO, for this fast-growing, award-winning HR SaaS technology company, empowering businesses to effectively manage their employee relations and HR investigations. Built and led team across all aspects of marketing: branding, social media, PR, product marketing, web site, content marketing, community, lead generation and sales enablement, to drive awareness, leads and revenue. Strategic player/coach who writes thought leadership content in addition to leading team. -
Vice President MarketingOpus Mar 2017 - Dec 2018New York, Ny, Us• Head of global marketing team at Opus, a leading third party risk management and GRC SaaS provider, driving brand awareness and lead generation through integrated programs.• Revamped marketing strategies, including content, digital marketing, thought leadership, events, analyst relations, PR, social media, and product launches.• Helped position company for successful acquisition by Coupa Software in December 2018, showcasing strong messaging, customer focus, and strategic vision. -
Director, Head Of Marketing For Data Science, Ai And IotHoneywell 2016 - 2017Charlotte, North Carolina, Us• Led marketing and communications for an innovative data science and analytics startup incubator, focusing on IoT, data, advanced analytics, and AI.• Established a Data Science Community of Practice to facilitate knowledge sharing and implemented data monetization strategies.• Created awareness of the team's mission and drove growth through strategic marketing initiatives. -
Senior Vice President MarketingCreditriskmonitor 2014 - 2016Valley Cottage, Ny, UsFirst Chief Marketing Officer for this financial risk analysis service for credit professionals, reporting to the President. Created marketing function from the group up, from strategy to execution. Transformed the company's external presence -- in a customer's words, "leapfrogged from 1990 to 2020."Built new positioning, modern branding and revamped digital presence through thought leadership content marketing, email marketing, tradeshows and a search-optimized lead generation web site. Implemented marketing automation and marketing analytics to automate and track programs.Result: doubled lead pipeline, significantly increased customer retention and improved sales, actively engaged LinkedIn and Twitter followings and webinars with more than 1,000 attendees each. -
Svp/Vp MarketingDun & Bradstreet 2011 - 2014Jacksonville, Fl, Us• Led team of 15 to define and amplify brand, PR, social media, and marketing communications.• Directed field marketing organization for sales enablement and lead generation to exceed sales goals for $1B field sales team.• Generated leads, demand, awareness, and sales through integrated programs centered on thought leadership content and events. -
Leader, Product MarketingDun & Bradstreet 2006 - 2011Jacksonville, Fl, Us• Directed team to create, plan, and execute marketing programs to drive awareness, leads, and revenue for $400M Sales & Marketing Solutions business.• Managed all aspects of marketing, from product marketing to branding to analyst relations to demand generation.• Led successful marketing launch of strategic partnership with Salesforce.com, data.com, resulting in first place award from Business Marketing Association and exceeding $20M target by $4M in first year.
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Chief Of Staff To The President Of Global SolutionsDun & Bradstreet 2005 - 2006Jacksonville, Fl, Us• Hand-picked to drive strategic initiatives and executive communications for a $1B+ team for the President of Global Product and Marketing.• Managed day-to-day operations of a 300-person team, increasing engagement and productivity. • Led multiple strategic programs, including 2 acquisitions, customer growth initiatives, and team member events including annual kickoffs.
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Senior Director, Risk Management ProductsDun & Bradstreet 2001 - 2004Jacksonville, Fl, Us• Led the modernization of D&B's core credit reports, launching them on the web with value-added content and features based on customer feedback.• Drove $6M in revenue through strategic product and pricing changes.• Awarded 1st place by Business Communicators Association for the successful product launch campaign.
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Vice President Of Product ManagementPrimedia Mar 2000 - May 2001• Recruited by the CEO to create a B2B network of thought leadership and ecommerce sites.• Led a team of 15 to launch 5 industry vertical sites and save $2M through technology partnerships.• Unified 80+ magazine websites into a common content management platform, driving efficiency and growth. -
Global Director Of Product Development, FactivaDow Jones 1999 - 2000New York, Ny, Us• Selected by CEO to lead global product design for Factiva, a $250M online research service, driving product requirements and roadmap.• Directed product design, usability, and development teams to create a multilingual, market-leading product.• Collaborated closely with team, customers, and sales to deliver a top-tier solution for sales, marketing, research, and PR professionals. -
Director Of Product DevelopmentDow Jones 1995 - 1999New York, Ny, Us• Led product development, customer experience, and user interface design team for Dow Jones Interactive, a $90 million online enterprise service.• Developed product vision and roadmap based on ongoing customer research and feedback.• Oversaw a team of 15 product managers, usability professionals, and interactive designers.• Acted as a product evangelist with sales and customers.
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Product Manager, Wall Street Journal Online ProductsDow Jones 1993 - 1995New York, Ny, UsManaged online and email news product lines for the Wall Street Journal. Responsible for P&L, marketing and product development.
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Marketing Manager, Dow Jones Financial NewswiresDow Jones 1992 - 1993New York, Ny, UsManaged marketing of Dow Jones' real-time information to the financial services industry. Created and managed annual marketing plan and budget. Developed and implemented advertising, public relations, customer communications, trade shows and promotional events.
Pat Mcparland Skills
Pat Mcparland Education Details
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William & MaryEnglish -
Rutgers Business SchoolExecutive Education
Frequently Asked Questions about Pat Mcparland
What company does Pat Mcparland work for?
Pat Mcparland works for Metricstream
What is Pat Mcparland's role at the current company?
Pat Mcparland's current role is Vice President Marketing.
What is Pat Mcparland's email address?
Pat Mcparland's email address is pa****@****pus.com
What is Pat Mcparland's direct phone number?
Pat Mcparland's direct phone number is +197332*****
What schools did Pat Mcparland attend?
Pat Mcparland attended William & Mary, Rutgers Business School.
What skills is Pat Mcparland known for?
Pat Mcparland has skills like Product Management, Strategy, Lead Generation, Product Marketing, Analytics, Salesforce.com, Crm, B2b, Management, Strategic Partnerships, Cross Functional Team Leadership, Leadership.
Who are Pat Mcparland's colleagues?
Pat Mcparland's colleagues are Zameer Ds, Manolito Jones, Rasmita Sahu, Harsh Shrivastava, Praveen A., Tarun Mahajan, Ashish Sunny.
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