• Provide strategic direction for (primarily Drupal) websites created for large Urban Institute projects involving Urban researchers, external funders or partners, and other stakeholders.• Lead and apply discovery, user research, and competitive analysis to devise comprehensive and integrated digital strategies for Urban research teams and other partners.• Build relationships with team members across disciplines, research teams, funders, and partners to ensure that all have a clear picture of project goals and objectives.• Identify and document the features and content types that will be part of product scope for multiple complex initiatives and assist in overseeing program budgets and timelines as needed.• Develop strategy documentation (presentations, roadmaps, and spreadsheets) including information architecture, user personas and journeys, and user experience.• Work with Design/UX team to get sign off from research teams on wireframes and interactive designs.• Leverage agile best practices and industry software development tools (Jira) to participate in and/or lead daily scrums, sprint planning meetings, sprint reviews and retrospectives.• Work with Sr. Director of Digital Comms and Digital Comms Analytics and Advertising manager to develop a plan for setting and measuring KPIs for each website.• Work with internal clients to measure compliance and validate that websites/products meet the acceptance criteria and fit in with Urban’s design guidelines and user experience.• Oversee the creation of new feature and functionality for existing websites, including taking input from Comms staff and researchers on new site functionality, evaluate that input and work with producers and developers on implementation, if necessary.• Manage communication with IT and PM teams to ensure technical risks, dependencies, and decisions are properly known.

Web Duties:• Collaborate with Editorial, Design, Development, Media, Online Marketing, and Social teams to create and test new web experiences in line with digital/brand guidelines• Audit digital channels (websites and iOS mobile apps) to ensure components are optimized for most efficient UX/performance across key browsers/devices• Co-manage web requests ticketing system to troubleshoot content/performance issues as they arise across multiple site platforms• Ensure back-end configurations are properly set for flow of data to various analytics tools, third-party APIs, and ad-related vendor/partner platforms• Employ SEO best practices to ensure pages/URLs are optimized for organic search traffic, and that proper coding and tracking of URLs is in place• Stay current on industry trends related to web development, SEO/SEM, ADA/508 compliance, data analytics/privacy/security, LMS, etc.Key initiative: Implement Digital Governance Policy• Develop and maintain consistent web standards, collaborate with stakeholders to provide overarching recommendations and best practices, and monitor compliance across all US-based sites.Analyst Duties:• Assess high volume site traffic to understand the behavior/expectations of online visitors, and provide analysis for trends/indicators that detail overall performance• Provide weekly/monthly/quarterly/annual KPI reporting for stakeholders using tools such as Excel, Google Analytics/Tag Manager/AdWords/Data Studio, and more• Plan, develop, and manage campaign- and channel-specific tracking• Assist SEM team with vendor/partner code implementations related to transmission of ad and promotional data• Stay current with the latest privacy/security developments e.g. GDPR, CCPA, COPA, etc.Key initiative: Ourplanet.com Reporting• Prior to April 2019 series and site launch, conducted site audit to map key user interaction points and utilized Google Tag Manager to feed all event/click data to the associated Google Analytics account.

Website Manager Duties:• Manage website utilizing Exponent CMS, an open source content management system • Front-end website development, as needed (HTML, CSS, JavaScript/JQuery)• Coordinate launch of redesigned website, including content migration and comprehensive site audit• Integrate Google AdWords and shape prospective student audience engagement strategy• Report on site traffic trends via Google Analytics• Handle day-to-day updates to website as they pertain to specific university departments and time of year (e.g. update online course catalog, schedules, calendars, enrollment forms, etc.)• Manage the design, revision, and implementation of site-wide forms and form databases via Logiforms, a third-party form vendor• Serve as resource for third-party content vendors, as needed.Email Marketing Duties:• Manage day-to-day implementation of SMFA email program• Own the end-to-end production of email campaigns from maintaining the schedule through launch, template design, and testing• Optimize email production processes and validate functionality and appearance across devices, clients, and browsers, and test sample messages for segmentation accuracy• Monitor performance, analyze and report on results, identify trends, and define KPI metrics that will assist in improving operations• Manage calendar and collaborate with other departments to design, code, test, and send emails to SMFA community• Write and edit marketing/institutional copy, as needed

Online Marketing Duties:• Proactively manage content and update HBR websites via Alfresco CMS• Limited front-end website development, as needed (HTML, CSS, JavaScript/JQuery) • Maintain content timeliness (SEO, product offerings, digital media, etc.) and leverage integrated marketing opportunities across various platforms (web, social, email, and print)• Utilize Adobe Creative Suite to assist with creation/optimization of various digital media assets• Uphold the expression of the HBR institutional brand, including in-house editorial style• Mentor (manage, train, and evaluate) web marketing interns and co-opsEmail Marketing Duties:• Manage day-to-day implementation of HBR email program consisting of over 1,500 emails generating over one million dollars in direct revenue per year• Own the end-to-end production of email campaigns from maintaining the schedule through launch, template design, and testing• Optimize email production processes and validate functionality and appearance across devices, clients, and browsers and test sample messages for segmentation accuracy• Articulate the email marketing team’s needs of supporting tools and systems and work with tech and editorial teams to evolve email management infrastructure• Collaborate with Marketing Intelligence & Web Analytics Manager to monitor performance, analyze and report on results, identify trends, and define KPI metrics that will assist in improving operations• Manage HBR web marketing calendar and collaborate with other departments to design, code, test, and send emails outside the scope of e-commerce, such as, webinar and live event invitations, research surveys, topic newsletters, account notifications, etc.• Manage the development, testing, and implementation of HBR’s triggered campaigns including the abandoned cart program and the ratings and review product feedback program• Provide ESP training in-house, as needed

• Assist with planning and implementation of major customer events, such as national conferences and focus groups• Employ new means of receiving product feedback, including new methods of customer testing, user surveys and focus groups• Gather and analyze data from market development activities to better identify consumer needs and market trends• Provide constant support service to sales representatives, marketing managers, and senior editors• Organize and execute "closing plans" designed to follow-up and maintain relationships with customers involved in market development• Edit all marketing pieces and mailings for correct spelling, grammar, and content accuracy• Develop print and online copy for products spanning multiple academic disciplines• Craft three-part weekly newsletter distributed to entire Pearson sales force• Perform administrative duties as listed in previous Editorial Assistant position

• Serve as primary contact between authors/freelancers and company• Manage variety of time-sensitive review projects and monthly sales reports• Work independently to solve problems and accomplish tasks not urgent enough for supervisor• Responsible for integration of company-wide database software and subsequent education of peers and colleagues in its use• Perform essential office and administrative duties: Organize and maintain Outlook calendars; Coordinate travel reservations; Greet company visitors; Order and stock supplies; Receive and ship packages; Coordinate all paperwork for day-to-day operations, including interoffice correspondence, expense reports/reimbursements, purchase orders/invoices, project proposals, contracts, and permissions requests