At Mumba, we're on a mission to connect, engage and empower your deskless workforce. It seems that most of the new tech tools are primarily focused on helping the traditional 'deskforce' - while the people in the trenches, constantly moving and in the frontline of where work ACTUALLY happens, get left in the dark. That's a whopping 80% of the world's workers!!! We see you...My role as Señor Marketer thus far:- Role out a new CRM inclusive of the Sales and Marketing motion (We chose HubSpot because it rocks)- Create and test new messaging, develop the narrative and roll it out across channels- Strengthen the pipeline for sales and provide supporting collateral + contentWe've now built a system ready to scale, which gives us consistent weekly meetings with our ideal customers... Next stop...

Building stories, driving eyeballs to a fresh take on strategy. Cascade is leading the way in normalizing conversations around strategy, and empowering organizations through our platform to be more adaptive and successful with their north stars.As our marketing team grew, so did our ambition.. to create memorable content that commands attention and generates demand.My key focus in this period was to drive the creative campaigns and lead the business through our narrative all the way down to the ad creatives.

As the first marketing role in the business (and employee No14 I believe), it was my job to take over where our CEO left off, and continue to grow the organic traffic to the site, increase trials and help sales close more deals.Organic traffic consistently grew at least 50% yearly, along with our pipeline!In that time, we also migrated our website (twice) and moved our entire sales and marketing motion over to HubSpot.Finally, assisted in the recruitment of a full-fledged marketing team.

My mission at the Heart Research Institute, was to drive and expand the digital reach of the institute, ultimately resulting in more online donations directly through the website. Within my time at HRI, I deployed a new and internal process to engage with our donors via email, post and SMS. This single move meant that the process became much more effective and proactive, but more importantly - it IMMEDIATELY cut over $200.000 from our expenses and reduced our need to rely on suppliers.I also rebuilt the donor support program, bringing a new and improved ticketing system to manage it all internally.

Digital Strategies, online acquisitions, lead nurturing and digital sales funnel development. Define and implement a comprehensive digital marketing plan for all target market segments, devise highly effective strategies for optimising student journeys across all points of conversion, provide functional expertise, best practices and recommendations regarding the execution of digital marketing campaigns.Manage marketing campaign strategy and content development and delivery across various digital channels, oversee the social media strategy for Kaplan Business School, ensure a healthy ROI across all channels and media, and establish the formulas by which that ROI is measured and tracked.Anticipate digital threats and trends and identify opportunities as they arise

Pay Per Click management, Social media marketing, web management, landing page design and implementation.

Consulting With Business Owners On Their Strategies Online, As Well As Executing These Strategies To Generate Revenue.

Website Packages Online Marketing for small and medium size businessesEmail Marketing CampaignsSearch Engine Optimisation ServicesBrand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.

Design Print and digital media for private clients and in-house development. CMS management, Conference collateral and website management.

Design Key art, Point of Sale material, advertising material and online ads for a large volume of DVD releases on a monthly basis.