Patricio Sanchez Email & Phone Number

Armonk, Ny, Us

I oversee design and innovation aspects within the IBM Consulting Financial Services Sector organization for North America. I continuously assemble and lead multi-disciplinary teams in delivery of human-centered experiences for Financial Services and have helped multiple clients adopt human-centric ways of working to solve complex challenges. I’m an Enterprise Design Thinking Leader and Coach and have trained thousands of practitioners to adopt human-centric design.I partner with IBM's top financial services clients as a design executive and subject-matter expert, as they adopt human-centric practices at scale to improve their products and processes.

Armonk, Ny, Us

As a design principal and part of the Cambridge studio leadership, I championed the expansion of Enterprise Design Thinking and created methods to enable IBM and clients to drive outcomes at scale by leveraging this and other design practices. Highlights include:+ Created maiden design system for top-5 treasury bank, to unify more than 1600 digital products with inconsistent experiences.+ Established a bespoke design adoption program and CoE —including strategy, enablement, and delivery of pilot projects— to successfully influence a cultural transformation for Wealth Management Firm with +$1T AUM.+ Introduced human-centric practices to successfully envision digital products for large consumer and commercial banking clients.+ Nominated and appointed IBM Distinguished Designer.

Armonk, Ny, Us

As part of the global team and center of competence, I led the co-creation of improved brand experiences that leveraged emerging technologies through IBM Design Thinking.+ Trained hundreds of IBMers and clients as an IBM Design Thinking Leader & Instructor+ Led experience design for cross-sector projects that include Air, Space & Defense, Financial, Industrial, and Automotive+ Nominated and appointed to IBM Design Principal

Cambridge, Ma, Us

Since 2019, I have been teaching Junior Studio. A project based course that challenges junior and senior design students to apply Enterprise Design Thinking —from research to vision— to create new products that solve specific problems and addresses business needs, using methods that resembles real-workplace initiatives.

Boston, Massachusetts, Us

Moved up north (and a few degrees down) to join Boston’s largest digital agency. From digital platforms and integrated ideas to real time advertising, I’ve had the opportunity to craft creative for world-class brands.+ Work recognized at Cannes Lions 2014 - Bronze Lion+ Led successfully real time creative for PUMA during the World Cup Brazil 2014, that included one of the most talked about moments of the tournament.

Miami, Fl, Us

For over seven years, I was a mentor at the most awarded ad school in the world. Lectures included Interactive Concepting, Brainstorming Techniques and Planning Bootcamps.

London, London, Gb

I joined old media friends looking for better ways & partnerships to bring their clients brands to life. From developing content opportunities and rethinking ways for brands to use social media to enabling in-house digital production by designing a new process to create synergy with creative counterparts.

Co-created a new breed of agency that combined crowdsourcing and traditional models in order to achieve a better creative output. Some highlights: + Created brand identity for Viva Móvil by Jennifer Lopez - a joint venture between Verizon and JLo + Rebranded Brightstar Corporation - the leading mobile services company in the world

Miami, Florida, Us

Led the creation of non-traditional campaigns for Trident Gum and supported the new business team during pitches.

London, Gb

I joined iris Worldwide to setup iris Miami and establish the Latin American operations. We literally started from my apartment – with founding client Sony Ericsson – and managed to grow the agency to a team of 35+, as well as to make a profit for the first three years in a row. Some highlights of my time at iris include:+ Established and guarded the creative process and set standards that led to produce high quality creative.+ Recruited, mentored, reviewed and actively managed the overall creative team of 17+.+ Led creative teams through numerous pitches including those that led to win Sony, Diageo and Reebok as clients for the agency.+ Work recognized with a few Addy’s and Diageo’s Global Marketing Excellence Award in 2010 for Johnnie Walker.+ Led iris Miami to be selected as Sony Ericsson’s overall Agency of Choice amongst their global roster in 2010.+ Implemented an internship program with Miami Ad School that was later adopted by the entire network.Clients: Sony Ericsson Global & LATAM, Sony Electronics, Reebok, Guinness, Johnnie Walker, Smirnoff, Adidas, HBO Latinamerica, SavvyPenny.

Zimmerman Advertising (Omnicom) - Smart for Life, DDB Miami - Nokia, Grupo Experiencia - McDonald’s Corporation, Intermark Foods Inc., US Biodiesel Group.

Miami, Fl, Us

As part of the leadership team of this independent start-up shop, I successfully directed integrated marketing campaigns that included TV, print, radio, online, experiential and other non-traditional media for clients that included AOL/Time Warner, Anheuser Busch, Nokia and Ford amongst others.+ Created and executed the first successful BTL soccer program for Budweiser. With over 60 on-trade activations, more than 10.000 consumers were reached on a one to one basis and 1’000.000+ through Closed Circuit TV in bars. Featured in AdAge.+ Led the agency’s multidisciplinary team to appropriately plan and deliver projects to clients.+ Mentored junior teams and designers in order to ideate, design and deliver advertising campaigns.Clients: AOL Latino, Anheuser-Busch Companies (Budweiser, Budlight, Anheuser World Select and other brands), Nokia, Ford Motor Company, Rémy Amerique, FirstBank Florida, Miami Museum of Science, El Nuevo Día Newspaper, Miami FC, South Florida Blood Banks, KeysGate Realty, Ener1 Group.

Bs, Advertising & Marketing

High School