Patricio Sanchez work email
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Patricio Sanchez personal email
Dad. Creative (some say). Car racing enthusiast. I am a hands-on experience design leader and creative director with over 25 years of experience building cross-disciplinary teams to help enterprises define user-centric products, improves processes, and create experiences that incorporate innovative tech to deliver business outcomes. Currently, I am an IBM Distinguished Designer and Partner for the IBM Consulting Financial Services Sector. In my role, I oversee design and innovation aspects for North America and perform duties as part of IBM’s design leadership. I’m a certified Enterprise Design Thinking Coach and Leader.I have led the delivery of human-centered experiences, enabled the adoption of human-centric ways of working, and operated as executive design leader for clients that include Bank of America, Barclays, and Edward Jones, amongst many others. Prior to joining IBM, I worked in agencies that include DigitasLBi and iris Worldwide, where I led the creation and delivery of award-winning experiences and campaigns across digital, mobile, social media, retail, experiential and traditional channels for world-class brands that include Puma, Bank of America, Sony, Diageo, Sony Ericsson, Adidas, Reebok, Anheuser-Busch, and Nokia. My work has been recognized by Cannes Lions, Clio Awards, d&ad, The HATCH Awards, and the Addy’s, amongst others.I have been an Adjunct Professor at Lesley University College of Art and Design since 2019 and was an instructor at Miami Ad School from 2006 to 2013.
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Ibm Distinguished Designer - PartnerIbm Ix Sep 2020 - PresentArmonk, Ny, UsI oversee design and innovation aspects within the IBM Consulting Financial Services Sector organization for North America. I continuously assemble and lead multi-disciplinary teams in delivery of human-centered experiences for Financial Services and have helped multiple clients adopt human-centric ways of working to solve complex challenges. I’m an Enterprise Design Thinking Leader and Coach and have trained thousands of practitioners to adopt human-centric design.I partner with IBM's top financial services clients as a design executive and subject-matter expert, as they adopt human-centric practices at scale to improve their products and processes. -
Ibm Design Principal | Global Executive Creative DirectorIbm Ix Aug 2017 - Sep 2020Armonk, Ny, UsAs a design principal and part of the Cambridge studio leadership, I championed the expansion of Enterprise Design Thinking and created methods to enable IBM and clients to drive outcomes at scale by leveraging this and other design practices. Highlights include:+ Created maiden design system for top-5 treasury bank, to unify more than 1600 digital products with inconsistent experiences.+ Established a bespoke design adoption program and CoE —including strategy, enablement, and delivery of pilot projects— to successfully influence a cultural transformation for Wealth Management Firm with +$1T AUM.+ Introduced human-centric practices to successfully envision digital products for large consumer and commercial banking clients.+ Nominated and appointed IBM Distinguished Designer.
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Global Design DirectorIbm Ix Oct 2015 - Aug 2017Armonk, Ny, UsAs part of the global team and center of competence, I led the co-creation of improved brand experiences that leveraged emerging technologies through IBM Design Thinking.+ Trained hundreds of IBMers and clients as an IBM Design Thinking Leader & Instructor+ Led experience design for cross-sector projects that include Air, Space & Defense, Financial, Industrial, and Automotive+ Nominated and appointed to IBM Design Principal
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Adjunct Professor - College Of Art And DesignLesley University Jan 2019 - PresentCambridge, Ma, UsSince 2019, I have been teaching Junior Studio. A project based course that challenges junior and senior design students to apply Enterprise Design Thinking —from research to vision— to create new products that solve specific problems and addresses business needs, using methods that resembles real-workplace initiatives. -
Creative DirectorFreelance Feb 2015 - Oct 2015
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Associate Creative DirectorDigitaslbi_Us Sep 2013 - Jan 2015Boston, Massachusetts, UsMoved up north (and a few degrees down) to join Boston’s largest digital agency. From digital platforms and integrated ideas to real time advertising, I’ve had the opportunity to craft creative for world-class brands.+ Work recognized at Cannes Lions 2014 - Bronze Lion+ Led successfully real time creative for PUMA during the World Cup Brazil 2014, that included one of the most talked about moments of the tournament. -
Instructor (Interactive Concepting, Brainstorming, Planning Bootcamps)Miami Ad School Jun 2006 - Sep 2013Miami, Fl, UsFor over seven years, I was a mentor at the most awarded ad school in the world. Lectures included Interactive Concepting, Brainstorming Techniques and Planning Bootcamps. -
Creative Development & Content - ConsultantMec 2013 - Jun 2013London, London, GbI joined old media friends looking for better ways & partnerships to bring their clients brands to life. From developing content opportunities and rethinking ways for brands to use social media to enabling in-house digital production by designing a new process to create synergy with creative counterparts. -
Creative Director / Co-FounderUnknown Llc Jul 2011 - Dec 2012Co-created a new breed of agency that combined crowdsourcing and traditional models in order to achieve a better creative output. Some highlights: + Created brand identity for Viva Móvil by Jennifer Lopez - a joint venture between Verizon and JLo + Rebranded Brightstar Corporation - the leading mobile services company in the world -
Creative Director - FreelanceLa Comunidad May 2011 - Jul 2011Miami, Florida, UsLed the creation of non-traditional campaigns for Trident Gum and supported the new business team during pitches. -
Creative Director / PartnerIris Worldwide Jan 2008 - May 2011London, GbI joined iris Worldwide to setup iris Miami and establish the Latin American operations. We literally started from my apartment – with founding client Sony Ericsson – and managed to grow the agency to a team of 35+, as well as to make a profit for the first three years in a row. Some highlights of my time at iris include:+ Established and guarded the creative process and set standards that led to produce high quality creative.+ Recruited, mentored, reviewed and actively managed the overall creative team of 17+.+ Led creative teams through numerous pitches including those that led to win Sony, Diageo and Reebok as clients for the agency.+ Work recognized with a few Addy’s and Diageo’s Global Marketing Excellence Award in 2010 for Johnnie Walker.+ Led iris Miami to be selected as Sony Ericsson’s overall Agency of Choice amongst their global roster in 2010.+ Implemented an internship program with Miami Ad School that was later adopted by the entire network.Clients: Sony Ericsson Global & LATAM, Sony Electronics, Reebok, Guinness, Johnnie Walker, Smirnoff, Adidas, HBO Latinamerica, SavvyPenny. -
Creative DirectorFreelance Jan 2007 - Dec 2007Zimmerman Advertising (Omnicom) - Smart for Life, DDB Miami - Nokia, Grupo Experiencia - McDonald’s Corporation, Intermark Foods Inc., US Biodiesel Group.
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Creative DirectorC-Com Group, Inc. Dec 2002 - Dec 2006Miami, Fl, UsAs part of the leadership team of this independent start-up shop, I successfully directed integrated marketing campaigns that included TV, print, radio, online, experiential and other non-traditional media for clients that included AOL/Time Warner, Anheuser Busch, Nokia and Ford amongst others.+ Created and executed the first successful BTL soccer program for Budweiser. With over 60 on-trade activations, more than 10.000 consumers were reached on a one to one basis and 1’000.000+ through Closed Circuit TV in bars. Featured in AdAge.+ Led the agency’s multidisciplinary team to appropriately plan and deliver projects to clients.+ Mentored junior teams and designers in order to ideate, design and deliver advertising campaigns.Clients: AOL Latino, Anheuser-Busch Companies (Budweiser, Budlight, Anheuser World Select and other brands), Nokia, Ford Motor Company, Rémy Amerique, FirstBank Florida, Miami Museum of Science, El Nuevo Día Newspaper, Miami FC, South Florida Blood Banks, KeysGate Realty, Ener1 Group.
Patricio Sanchez Skills
Patricio Sanchez Education Details
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Universidad Jorge Tadeo LozanoAdvertising & Marketing -
Gimnasio CampestreHigh School
Frequently Asked Questions about Patricio Sanchez
What company does Patricio Sanchez work for?
Patricio Sanchez works for Ibm Ix
What is Patricio Sanchez's role at the current company?
Patricio Sanchez's current role is Design Executive at IBM.
What is Patricio Sanchez's email address?
Patricio Sanchez's email address is su****@****mac.com
What schools did Patricio Sanchez attend?
Patricio Sanchez attended Universidad Jorge Tadeo Lozano, Gimnasio Campestre.
What skills is Patricio Sanchez known for?
Patricio Sanchez has skills like Interactive Advertising, Creative Strategy, Creative Direction, Art Direction, Integrated Marketing, Mobile Marketing, Retail Marketing, Concept Development, Brand Development, Outdoor Advertising, Television, Interactive Marketing.
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