Pat Patterson Email and Phone Number
New York, NY, US
Pat Patterson's Location
New York, New York, United States, United States
Pat Patterson's Contact Details
Pat Patterson work email
- Valid
- Valid
- Valid
Pat Patterson personal email
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Pat Patterson phone numbers
About Pat Patterson
Accomplished growth marketing and communications leader with 15 years of experience creating and executing data-driven campaigns that drive brand and product awareness, engagement, and sales. Versatile digital strategist and results-oriented project manager driving revenue and operational efficiency with a track record spanning tech, health, pharmaceutical, and non-profit sectors. Successful in diverse B2B and B2C markets, both domestically and internationally. A team-oriented professional who collaborates effectively across departments to ensure campaign execution aligns with brand strategies and complies with legal, regulatory, and other requirements.Experience ranges from high-level strategy, ideation, and consulting to day-to-day execution, including hands-on ads management, social community management, and performance measurement. Leverages expertise across platforms, best practices, and emerging technologies to craft innovative approaches. EXPERTISEB2B & B2C marketing, Brand awareness, Conversion optimization, Customer acquisition & engagement, Creative content strategy & development, Data analysis, Full-funnel performance marketing (affiliate, audio, email, influencer, organic, out-of-home, paid media, partnerships), Project management, SEO & ASO, SEM, Social listening, Writing & editingTECHNICAL SKILLSComputer/Web: Google (Analytics, Data Studio, Search Console, Tag Manager), Looker, Microsoft Office Suite, SEO, Shopify, Sitefinity, SQLPaid Media Ad Managers: Apple Search Ads, Bing Ads (SEM), Commission Junction (Affiliate), Criteo (Display), Google Ads (Display, Paid Search, YouTube), Hulu, LinkedIn, Meta (Facebook & Instagram), Outbrain, Pinterest, Rokt, Snapchat, Spotify, TikTok, UnsplashSocial Media Content Management & Analytics: Crimson Hexagon, HootSuite, NetBase, Spredfast, Sprout SocialBeyond the Desk:Improv 101 Certification, Podcast Creator & Host, Stand-up Comedy Courses (Comedy Cellar, Comic Strip Live)
Pat Patterson's Current Company Details
Desert Works Propulsion, Llc
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Chief Executive Officer
New York, NY, US
- Website:
- desertworkspropulsion.com
- Employees:
- 2
Pat Patterson Work Experience Details
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Chief Executive OfficerDesert Works Propulsion, LlcNew York, Ny, Us
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Head Of Growth & Digital StrategyViam Apr 2024 - PresentNew York, Ny, Us -
Director Of Performance MarketingMeetup Apr 2023 - Feb 2024New York, Ny, UsManaged a multimillion-dollar marketing budget, strategy, and project roadmap for brand awareness, web and app membership acquisition, and subscription sales targets/CAC goals. Implemented a full-funnel marketing strategy, incorporating a multi-touch attribution model and data-driven solutions to enhance efficiency – increased subscription acquisition by 300% while reducing CPAs by 50%.Managed media plan, third-party agencies, and an in-house team of three performance marketers. Spearheaded cross-functional partnerships with product, analytics, and commercial experience teams to drive growth with a data-driven approach – drove $13M in new subscription revenue and developed a product marketing strategy for a new subscription product, generating $900K in 12 months.Achieved a 13.7x return on investment (ROI) for shareholders in a successful 2024 exit within four years. -
Senior Marketing ManagerMeetup Oct 2021 - May 2023New York, Ny, Us
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Digital Marketing ManagerMeetup Mar 2020 - Sep 2021New York, Ny, Us
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Podcast Creator/HostDid We Just Become Best Friends? Jun 2022 - Jan 2023Developed, produced, and hosted a comedic podcast about relationship building and how random conversations can lead to friendships.
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Senior Digital StrategistSyneos Health Communications Jun 2019 - Mar 2020Morrisville, Nc, UsLed digital strategy for 7 pharmaceutical, biotech, and health & wellness clients, enhancing brand and product visibility.• Managed comprehensive digital plan for 7 clients & 3 product launches, resulting in $500K+ revenue in 10 months.• Crafted 3 standard operating procedures (SOPs): 1.) website development, 2.) paid search, & 3.) social media, which streamlined operations across accounts for the digital team.• Developed a comprehensive social media operations plan for an international biopharmaceutical company, including corporate and employee policies, social media guidelines, and governance SOPs.• Created refreshed social media content and channel strategies, including social narratives, messaging pillars, content guardrails, and response protocols for 2 separate clients.• Supervised 3 team members across 3 client accounts. -
Senior Manager, Digital MarketingPfizer Jul 2018 - Mar 2019New York, New York, UsLead social media and video strategist for all U.S. brand consumer marketers within Pfizer Innovative Health• Managing relationships with social media platform teams on a weekly basis (as Pfizer's liaison), including Facebook and Google, to ensure brand marketers are using the most current and appropriate digital best practices and technologies.• Working with brand teams on a weekly basis to identify, create, implement, and optimize Facebook advertising, including carousel, image, instant experience, lead generation, and video ad units.• Analyzing advertising data across brands to guide social media strategy during brand tactical planning. • Created/coined a "Social Media Community of Practice" and leading monthly meetings for brand marketers to share best practices and challenges and learn relevant media updates and news• Leading effort to extend Pfizer's digital reach across consumer platforms: - Successfully guided two brand teams through approval process for Instagram as an advertising platform.- Collaborating with Snapchat on their efforts to create FDA compliant advertising units.- Working with Google to launch branded Pfizer product YouTube channels.• Collaborating weekly with regulatory, legal, privacy, and IT leadership to create Pfizer digital advertising guidelines. • Led two global marketer trainings: 1.) a collaboration with Facebook's creative team on creative best practices and 2.) a collaboration with Pfizer's media team on optimizing social media ad buying. -
Consumer Digital Strategy & Media Manager | B2C MarketingElanco Apr 2017 - Jul 2018Greenfield, In, UsU.S. Companion Animal website manager overseeing website compliance and performance and consulting on digital strategy.• Directed paid media strategy across all companion animal brand teams, managing budgets of up to $20M annually.• Collaborated with brand managers, creative agencies, digital communications, IT, and governance teams (regulatory, privacy, etc.) to identify new technologies and create new processes to elevate our digital marketing.• Created website management and performance criteria (qualitative and quantitative), including goal setting, measurement plans to optimize content and usability, and integration with digital marketing tactics.• Managed relationships with three website creative agencies and two development partners.• Conducted compliance audit of 17 websites (external and internal) for legal, privacy, quality, regulatory, technical, and other compliance needs.• Conducted a performance analysis of 16 (external and internal) websites based on analytics data and brand goals to provide retire, retain, and overall performance recommendations.• In collaboration with creative agencies and development partners, led the development of one microsite, redesign of three brand websites, and transition of 16 websites to a new hosting environment.• Collaborated with brand managers and development partners to create new brand pages on Elanco.us website.• Launched social listening pilot with pain and surgery brands marketing team to monitor brand reputations/disease state category conversations, understand messaging reach/competitive share of voice, and mine consumer insights. -
Social Media Analyst & Subject Matter Expert | B2B Sales & CommunicationsElanco Jul 2014 - Mar 2017Greenfield, In, UsLead social media analyst and strategist for the Elanco Pulse Institute (EPI), the only real-time social media institute established for food chain and pet care and health stakeholders to protect the use of technology and innovation in animal production.• Developed strategies for monitoring online global conversations related to key issues for both the food chain and for pet care and health customers and stakeholders.• Collaborated with internal and external parties to create promotional and educational materials for the EPI, including videos, webinars, and printable collateral.• Created over 600 social media monitoring reports, including:- reports in seven languages;- weekly and monthly trend reports on key issues;- 250+ ad hoc issue reports, which provided informed perspective when determining action plans for internal and customer issues; and- 10+ social media case studies to share with customers to demonstrate social media impact.• Created process for monitoring product launches and provided insights on the launch of two new company brands.• Collaborated with EPI team, IT, and external parties to design and launch a password protected customer website, which includes marketing collateral, product information, and real-time social analytics. • Hosted tours for nearly 2,000 visitors within the physical EPI social media command center.• Managing relationship with enterprise social analytics provider to ensure best processes for monitoring and providing actionable insights to customers.• Providing digital consulting for key customer accounts, including website and social media audits, content strategy plans, and measurement tactics. • Consistently providing daily content for amplification through corporate and employee social media channels.
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Digital Communications Specialist, The Eliminate ProjectKiwanis International Apr 2011 - Jul 2014Indianapolis, In, UsLead digital strategist for the largest fundraising campaign in the history of Kiwanis (a global not-for-profit with 600,000 volunteers across 80 geographic regions). Managed all digital communication channels for Kiwanis International and UNICEF’s campaign, The Eliminate Project, to raise US$110 million by 2015 to eliminate maternal and neonatal tetanus in 30 countries.• Managed the campaign website with 1,300+ web pages and 1,800+ downloadable resources in eight languages (English, German, Spanish, French, Italian, Dutch, Japanese, and Chinese), coordinating daily with campaign staff, communications, and IT – created new content and updated existing content (copy and design) on a daily basis.• Developed a professional social media presence for The Eliminate Project (Facebook and Twitter), helping shape online perception through proactive day-to-day community management.• Produced email communication materials in eight languages for clubs, districts, and third parties to use in support of the campaign – 2 monthly newsletters and 10+ additional emails annually:- Designed and created (via BlueHornet with HTML and Photoshop) new layouts for two monthly newsletters. - Tracked email analytics monthly (delivery, activity, and click tracking) to provide delivery and content recommendations based on performance.- Regularly executed A/B testing methodologies to optimize email conversion rates.• Managed the Kiwanis International Foundation email program that sends 500,000+ personalized, targeted emails annually.• Monitored and reported on all web, email, and social media analytics (audience demographics, traffic, ROI, conversions) as needed. • Supervised two freelancers, a copy writer and a web content freelancer, assigning tasks and deadlines and monitoring progress as needed.• Regular speaker and subject matter expert at Kiwanis conferences. -
Program Coordinator, Indiana InternnetIndiana Chamber Of Commerce Dec 2009 - Apr 2011Indianapolis, In, UsProject leader for Indiana INTERNnet, a program managed by the Indiana Chamber of Commerce to expand experiential learning opportunities in Indiana.• Managed information on both public access and user pages of internship matching web database – conducted user support, including inquiry responses, employer approvals, monitoring of internship postings, and user training.• Developed and sent the monthly newsletter, including writing and soliciting articles and distributing via ExactTarget.• Established the organization’s blog – directed blog design, created entries, and solicited articles.• Developed, maintained, and increased following of a professional social media presence – increased followers by approximately 112% on Facebook, 51% on Twitter, and 636% on LinkedIn.• Presented information at 2-3 events/month, including speaking engagements, career fairs, and networking events.• Directed new website rebuild as primary contact with vendor to develop new design, site map, and copy.• Coordinated summer internships for 63 at-risk high school students from six Indianapolis schools – recruited 40 host organizations representing 24 industries.• Collaborated with Intern Bridge, Inc. to coordinate an in-person internship management workshop and virtual internship management sessions for 25 Indiana employers.• Updated Indiana INTERNnet’s Intern Today, Employee Tomorrow: The Indiana Employer’s Guide to Internships – edited previous sections, wrote 12 new subsections, and created several new charts/graphic illustrations. -
Peer Career Advisor/Marketing & Web Content AssistantWabash College Schroeder Center For Career Development May 2008 - May 2009• Created a series of videos that both promote Career Services and provide educational job search advice.• Managed the Facebook group page to market the Center's services to the student body and to connect with employers.• Coordinated the planning, implementation, and overall logistics of the 3rd Annual Community Fair, connecting 75 Crawfordsville-area businesses and organizations with 500 Wabash College students, faculty, and staff.• Traveled to 6 cities in 3 states to interview Wabash College alumni in order to create an online video that contains interviewing and career search advice.• Wrote a weekly newsletter containing job/graduate search information (May-August 2008). • Assisted students with their job/graduate school search on a daily basis.
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Writing TutorWabash College Writing Center Aug 2007 - May 2009• Helped fellow students with their writing needs and foster the further development of their writing abilities.• Completed a consulting report for the Center that will be used to develop its online presence and brand image.• Represented the Center in a Summer Writing Workshop (Summer 2008); Participated in a discussion with 11 professors to identify trends in freshman writing and explain the benefits of tutoring.
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Entreprenuership And Consulting InternWabash College Business Immersion Program May 2007 - Jul 2007• Acted as a business consultant for the Montgomery County Visitor's Bureau; worked specifically on improving marketing methods and advertising media in order to increase the number of visitors to the County.• Developed and pitched a business plan for an entrepreneurial venture in Indiana with two colleagues to a panel that included representation from the Small Business Administration, small business owners, attorneys, and accountants.
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Sales RepresentativeThe Mobile Solution Jun 2006 - Aug 2006Us• Greeted mall customers, pitched T-Mobile cell phone plans, and effectively sold over 90 plans. • Trained 3 employees to greet customers and market cell phone plans. -
Marketing InternWabash College Marketing Immersion Experience Mar 2006 - Mar 2006• Participated in a five-day marketing and advertising workshop; learned marketing process, terminology, and strategies.
Pat Patterson Skills
Social Media
Blogging
Nonprofits
Social Media Marketing
Newsletters
Marketing
Public Speaking
Editing
Microsoft Excel
Social Networking
Event Planning
Facebook
Email Marketing
Email Marketing Software
Content Management
Web Content Management
Html
Html Emails
Fundraising
Writing
Copywriting
Community Outreach
Microsoft Office
Leadership
Enterprise Marketing
B2b Marketing
Small Business Marketing
Personal Finance
Personal Development
Life Skills
Investments
Communication
Presentations
Sales
Pat Patterson Education Details
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Wabash CollegeConcentration: Business
Frequently Asked Questions about Pat Patterson
What company does Pat Patterson work for?
Pat Patterson works for Desert Works Propulsion, Llc
What is Pat Patterson's role at the current company?
Pat Patterson's current role is Chief Executive Officer.
What is Pat Patterson's email address?
Pat Patterson's email address is pp****@****nco.com
What is Pat Patterson's direct phone number?
Pat Patterson's direct phone number is +133032*****
What schools did Pat Patterson attend?
Pat Patterson attended Wabash College.
What are some of Pat Patterson's interests?
Pat Patterson has interest in Watching Sports, Playing/coaching Basketball, Reading, Watching Movies, Beating My Family In Jeopardy, Lifting, Trying To Golf.
What skills is Pat Patterson known for?
Pat Patterson has skills like Social Media, Blogging, Nonprofits, Social Media Marketing, Newsletters, Marketing, Public Speaking, Editing, Microsoft Excel, Social Networking, Event Planning, Facebook.
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