Pat Patterson Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Managed a multimillion-dollar marketing budget, strategy, and project roadmap for brand awareness, web and app membership acquisition, and subscription sales targets/CAC goals. Implemented a full-funnel marketing strategy, incorporating a multi-touch attribution model and data-driven solutions to enhance efficiency – increased subscription acquisition by 300% while reducing CPAs by 50%.Managed media plan, third-party agencies, and an in-house team of three performance marketers. Spearheaded cross-functional partnerships with product, analytics, and commercial experience teams to drive growth with a data-driven approach – drove $13M in new subscription revenue and developed a product marketing strategy for a new subscription product, generating $900K in 12 months.Achieved a 13.7x return on investment (ROI) for shareholders in a successful 2024 exit within four years.

New York, Ny, Us

New York, Ny, Us

Developed, produced, and hosted a comedic podcast about relationship building and how random conversations can lead to friendships.

Morrisville, Nc, Us

Led digital strategy for 7 pharmaceutical, biotech, and health & wellness clients, enhancing brand and product visibility.• Managed comprehensive digital plan for 7 clients & 3 product launches, resulting in $500K+ revenue in 10 months.• Crafted 3 standard operating procedures (SOPs): 1.) website development, 2.) paid search, & 3.) social media, which streamlined operations across accounts for the digital team.• Developed a comprehensive social media operations plan for an international biopharmaceutical company, including corporate and employee policies, social media guidelines, and governance SOPs.• Created refreshed social media content and channel strategies, including social narratives, messaging pillars, content guardrails, and response protocols for 2 separate clients.• Supervised 3 team members across 3 client accounts.

New York, New York, Us

Lead social media and video strategist for all U.S. brand consumer marketers within Pfizer Innovative Health• Managing relationships with social media platform teams on a weekly basis (as Pfizer's liaison), including Facebook and Google, to ensure brand marketers are using the most current and appropriate digital best practices and technologies.• Working with brand teams on a weekly basis to identify, create, implement, and optimize Facebook advertising, including carousel, image, instant experience, lead generation, and video ad units.• Analyzing advertising data across brands to guide social media strategy during brand tactical planning. • Created/coined a "Social Media Community of Practice" and leading monthly meetings for brand marketers to share best practices and challenges and learn relevant media updates and news• Leading effort to extend Pfizer's digital reach across consumer platforms: - Successfully guided two brand teams through approval process for Instagram as an advertising platform.- Collaborating with Snapchat on their efforts to create FDA compliant advertising units.- Working with Google to launch branded Pfizer product YouTube channels.• Collaborating weekly with regulatory, legal, privacy, and IT leadership to create Pfizer digital advertising guidelines. • Led two global marketer trainings: 1.) a collaboration with Facebook's creative team on creative best practices and 2.) a collaboration with Pfizer's media team on optimizing social media ad buying.

Greenfield, In, Us

U.S. Companion Animal website manager overseeing website compliance and performance and consulting on digital strategy.• Directed paid media strategy across all companion animal brand teams, managing budgets of up to $20M annually.• Collaborated with brand managers, creative agencies, digital communications, IT, and governance teams (regulatory, privacy, etc.) to identify new technologies and create new processes to elevate our digital marketing.• Created website management and performance criteria (qualitative and quantitative), including goal setting, measurement plans to optimize content and usability, and integration with digital marketing tactics.• Managed relationships with three website creative agencies and two development partners.• Conducted compliance audit of 17 websites (external and internal) for legal, privacy, quality, regulatory, technical, and other compliance needs.• Conducted a performance analysis of 16 (external and internal) websites based on analytics data and brand goals to provide retire, retain, and overall performance recommendations.• In collaboration with creative agencies and development partners, led the development of one microsite, redesign of three brand websites, and transition of 16 websites to a new hosting environment.• Collaborated with brand managers and development partners to create new brand pages on Elanco.us website.• Launched social listening pilot with pain and surgery brands marketing team to monitor brand reputations/disease state category conversations, understand messaging reach/competitive share of voice, and mine consumer insights.

Greenfield, In, Us

Lead social media analyst and strategist for the Elanco Pulse Institute (EPI), the only real-time social media institute established for food chain and pet care and health stakeholders to protect the use of technology and innovation in animal production.• Developed strategies for monitoring online global conversations related to key issues for both the food chain and for pet care and health customers and stakeholders.• Collaborated with internal and external parties to create promotional and educational materials for the EPI, including videos, webinars, and printable collateral.• Created over 600 social media monitoring reports, including:- reports in seven languages;- weekly and monthly trend reports on key issues;- 250+ ad hoc issue reports, which provided informed perspective when determining action plans for internal and customer issues; and- 10+ social media case studies to share with customers to demonstrate social media impact.• Created process for monitoring product launches and provided insights on the launch of two new company brands.• Collaborated with EPI team, IT, and external parties to design and launch a password protected customer website, which includes marketing collateral, product information, and real-time social analytics. • Hosted tours for nearly 2,000 visitors within the physical EPI social media command center.• Managing relationship with enterprise social analytics provider to ensure best processes for monitoring and providing actionable insights to customers.• Providing digital consulting for key customer accounts, including website and social media audits, content strategy plans, and measurement tactics. • Consistently providing daily content for amplification through corporate and employee social media channels.

Indianapolis, In, Us

Lead digital strategist for the largest fundraising campaign in the history of Kiwanis (a global not-for-profit with 600,000 volunteers across 80 geographic regions). Managed all digital communication channels for Kiwanis International and UNICEF’s campaign, The Eliminate Project, to raise US$110 million by 2015 to eliminate maternal and neonatal tetanus in 30 countries.• Managed the campaign website with 1,300+ web pages and 1,800+ downloadable resources in eight languages (English, German, Spanish, French, Italian, Dutch, Japanese, and Chinese), coordinating daily with campaign staff, communications, and IT – created new content and updated existing content (copy and design) on a daily basis.• Developed a professional social media presence for The Eliminate Project (Facebook and Twitter), helping shape online perception through proactive day-to-day community management.• Produced email communication materials in eight languages for clubs, districts, and third parties to use in support of the campaign – 2 monthly newsletters and 10+ additional emails annually:- Designed and created (via BlueHornet with HTML and Photoshop) new layouts for two monthly newsletters. - Tracked email analytics monthly (delivery, activity, and click tracking) to provide delivery and content recommendations based on performance.- Regularly executed A/B testing methodologies to optimize email conversion rates.• Managed the Kiwanis International Foundation email program that sends 500,000+ personalized, targeted emails annually.• Monitored and reported on all web, email, and social media analytics (audience demographics, traffic, ROI, conversions) as needed. • Supervised two freelancers, a copy writer and a web content freelancer, assigning tasks and deadlines and monitoring progress as needed.• Regular speaker and subject matter expert at Kiwanis conferences.

Indianapolis, In, Us

Project leader for Indiana INTERNnet, a program managed by the Indiana Chamber of Commerce to expand experiential learning opportunities in Indiana.• Managed information on both public access and user pages of internship matching web database – conducted user support, including inquiry responses, employer approvals, monitoring of internship postings, and user training.• Developed and sent the monthly newsletter, including writing and soliciting articles and distributing via ExactTarget.• Established the organization’s blog – directed blog design, created entries, and solicited articles.• Developed, maintained, and increased following of a professional social media presence – increased followers by approximately 112% on Facebook, 51% on Twitter, and 636% on LinkedIn.• Presented information at 2-3 events/month, including speaking engagements, career fairs, and networking events.• Directed new website rebuild as primary contact with vendor to develop new design, site map, and copy.• Coordinated summer internships for 63 at-risk high school students from six Indianapolis schools – recruited 40 host organizations representing 24 industries.• Collaborated with Intern Bridge, Inc. to coordinate an in-person internship management workshop and virtual internship management sessions for 25 Indiana employers.• Updated Indiana INTERNnet’s Intern Today, Employee Tomorrow: The Indiana Employer’s Guide to Internships – edited previous sections, wrote 12 new subsections, and created several new charts/graphic illustrations.

• Created a series of videos that both promote Career Services and provide educational job search advice.• Managed the Facebook group page to market the Center's services to the student body and to connect with employers.• Coordinated the planning, implementation, and overall logistics of the 3rd Annual Community Fair, connecting 75 Crawfordsville-area businesses and organizations with 500 Wabash College students, faculty, and staff.• Traveled to 6 cities in 3 states to interview Wabash College alumni in order to create an online video that contains interviewing and career search advice.• Wrote a weekly newsletter containing job/graduate search information (May-August 2008). • Assisted students with their job/graduate school search on a daily basis.

• Helped fellow students with their writing needs and foster the further development of their writing abilities.• Completed a consulting report for the Center that will be used to develop its online presence and brand image.• Represented the Center in a Summer Writing Workshop (Summer 2008); Participated in a discussion with 11 professors to identify trends in freshman writing and explain the benefits of tutoring.

• Acted as a business consultant for the Montgomery County Visitor's Bureau; worked specifically on improving marketing methods and advertising media in order to increase the number of visitors to the County.• Developed and pitched a business plan for an entrepreneurial venture in Indiana with two colleagues to a panel that included representation from the Small Business Administration, small business owners, attorneys, and accountants.

Us

• Greeted mall customers, pitched T-Mobile cell phone plans, and effectively sold over 90 plans. • Trained 3 employees to greet customers and market cell phone plans.

• Participated in a five-day marketing and advertising workshop; learned marketing process, terminology, and strategies.