Patrali Chatterjee Email & Phone Number

Dr. Patrali Chatterjee is Chair and Professor of Marketing at the Feliciano School of Business, Montclair State University. She is also the Graduate Coordinator of Digital Marketing Program. Prior to joining Montclair State University, Dr. Chatterjee was Vice Chair and Assistant Professor, Department of Marketing at Rutgers Business School, Rutgers University. She holds a Ph.D. in Marketing from Owen School of Management, Vanderbilt University. Dr. Chatterjee is President, American Collegiate Retailing Association, the leading academic association for retailing educators world-wide. Research interests: customer insights and analytics, clickstream data modeling, customer equity management, omnichannel retail strategy and online/social/mobile marketing. Dr. Chatterjee's research has appeared in several books and academic journals including Advances in Consumer Research, Information Systems Research, International Journal of Advertising, Journal of Business Research, Journal of Computer-Mediated Communication, Journal of Electronic Commerce Research, Journal of Product and Brand Management, Marketing Science and the Review of Economics and Statistics. She is co-author of Retail Management - A Strategic Approach with Drs. Barry Berman and Joel R. Evans.She serves as Associate Editor-Technology, Interactive and Digital Marketing for Journal of Business Research, as well as on the editorial board of Administrative Sciences, International Journal of Advertising, International Journal of Retail and Distribution Management. Journal of Interactive Marketing.She teaches graduate, and executive education courses in Advertising, Strategic Brand Management, Digital Marketing Strategy, Social/Mobile Media Marketing, Market Analysis and Customer Insight, Marketing Management, Marketing Research and Marketing Strategy in the U.S., Monaco, and India.

Listed skills include Marketing Research, Social Media Marketing, Marketing Strategy, Advertising, and 27 others.