Pat Rhoads Email & Phone Number

Kirkland, WA, US

Kirkland, WA, US

Seattle, Washington, United States

• National media campaign for Casey Excellence for Children Awards for those who’ve made an impact in child welfare. Coordinated with external agency, Rally Communications, including national press release, media.
• Lead writer for Casey Family Programs 2023 Signature Report. Annual compilation of recommended child welfare practices and approaches distributed to all Casey staff, as well as policymakers and members of Congress.
• Wrote or edited all… Show more
• Wrote or edited all internal, all-staff communications. Topics included annual heritage months (Black History Month, Pride, etc),
• Acted as staff writer (ghost writing) for Casey executives for child welfare events, award dinners, and more. Show less

Greater Seattle Area

• Marketing and social media strategist with 20 years experience in integrated multi-channel marketing. Includes social media strategy and implementation, web and email content development and strategy, and experience in.
• Currently assisting a national nonprofit with rebranding effort… Show more Marketing and social media strategist with 20 years experience in integrated multi-channel marketing. Includes social media strategy and.
• Currently assisting a national nonprofit with rebranding effort (Adoption Exchange Association).
• Increased by 2700% Twitter following for small human services consulting firm (Stewards of Change Institute) over four years. I continue to maintain an active and engaged presence on Twitter and LinkedIn for this client.
• Provided best practices consulting on recruiting families for both international and domestic foster care adoption for US agency (Spence-Chapin).
• Keynote speaker for statewide child welfare conference on using social media to recruit families to foster or adopt from foster care (Oklahoma DHS).

Greater Seattle Area

• Leveraged social media platforms to raise public awareness about the need for foster and adoptive families for children in foster care; and trained child welfare systems on the use of these tools to recruit and retain.
• Increased Facebook following from 2500 to 220,000 over 10 years.
• Grew audience for B2B side of AdoptUSKids with the development of a separate Twitter profile for that department and the launch… Show more Leveraged social media platforms to raise public awareness about the need for.
• Grew audience for B2B side of AdoptUSKids with the development of a separate Twitter profile for that department and the launch of a LinkedIn company page.
• Launched new social presence on multiple social media platforms as they emerged and as appropriate for our audience, overseeing new profiles on Pinterest, and Google+, and Instagram.
• Provided expertise on various marketing-related projects, such as website redesign, email newsletters, and more. Show less

Oversaw strategy and execution of marketing efforts for youth-focused fundraising and engagement program. Reached hundreds of thousands of donors, and raised $10-12 million annually.

Developed and executed all operational aspects of the program. Required coordinating with acquisition and fulfillment functions, and collaboration with both internal and external partners. Also included ability to use web CMS, adhering to brand guidelines, and extensive copywriting.

Maintained database of document storage information, and oversaw all aspects of document storage warehouse. Included intake, check in-out, and destruction of all applicable ticketing and operational documents.

Assisted Team Lead by overseeing or directly handling any special projects, including newsletter production, book/publication development and formatting, and web page development and publishing.