Online boutique for hand crafted, high quality home decor sourced from around the world with focus on Southeast Asia:- International sourcing.- Online merchandising.- Online marketing & brand building- General Management

Supporting KOR Water in launching the 2nd product with advice in product development and overseas manufacturing including vendor selection, industrialization, quality control as well as supply chain management.

▪ Collaborated in defining the brand positioning and implemented business system.▪ Helped establish the 3 year product roadmap for the Takeya start-up.▪ Advised company in setting up product development process.▪ Identified and managed prodcut development projects.▪ Directed internal and external industrial & graphic designers.▪ Coordinated protection of intellectual property.▪ Developed packaging concept and supervised graphic execution.▪ Provided cost pricing model.▪ Proposed initial distribution profile.▪ Organized major tradeshow.

• Co-authored the brand strategy for Zyliss and established the product assortment strategy. • Organized the set-up of contract manufacturing as well as 3rd party quality inspection in the Far East. • Reorganized product development process by outsourcing design and engineering achieving higher level of innovation and design quality.• Led product development projects including packaging, responsible for coordinating product launches with marketing, sales and supply chain.• Developed four engineers into project leaders.• Contributed to setting overall direction of company, achieving sales and expense budgets as member of Zyliss management team.• Contributed to increase of sales from $ 25M to $ 50M worldwide and improving gross margin by 15% through:- Creating 85 new innovative products respectively 350 SKU’s within six years.- Cutting development cost through outsourcing and careful vendor management.- Reducing manufacturing cost by moving production to Far East

• Generated and established worldwide collection creating 70 new models in two years. • Gave fresh look to collection by hiring freelance designers and expanding vendor base in Switzerland and Far East.• Introduced updated corporate identity, advertising and collateral material for all international markets leading to a repositioning of the brand targeting younger consumers.• Developed from design to manufacturing a point-of-purchase display program, shop-in-shop concept as well as trade show booth.• Contributed to increase in sales of 34% as well as the opening of seven new international markets.