Patrice Hettinger Email & Phone Number

Golden, Co

Focusing on providing technical ceramic solutions to the semiconductor and energy industries around the world.

• Media Relations and Brand Strategist by developing short-term and long-term media coverage strategies, writing, editing and distributing press releases, articles and award nominations. Pitches stories and coordinates interviews with media outlets locally and nationally. Handles crisis communications and provides social media planning, development, postings and updates.• Product and Service Positioning Through Events by identifying target audiences, strategizing marketing approach, developing timeline, securing venue, vendor management, production coordination, follow-up with prospective customers, managed on-budget, on-time and with summary of return on investment.• Marketing and Business Plan development, market research, and implementation with timeline, budget, actionable roles and responsibilities. Summary of return on marketing investment throughout the year.• Talent Acquisition by serving clients in a recruiting, interviewing and hiring capacity utilizing the Topgrading process. Develops position descriptions, role metrics, hiring strategies, and on-boarding plans.

Greater Denver Area

Managed, hired, trained and inspired marketing team of professionals that included Media Relations Manager, Digital Marketing Specialist, Graphic Designer, Proposal Writer, CRM Data Steward and Marketing Assistant. Implemented a marketing project tracking system to help the team manage priorities and resources. Client Feedback and Retention - Developed and implemented Client Excellence Initiative (surveys and in-person interviews) to improve client retention and referrals utilizing the Net Promoter System (NPS) to evaluate results and make recommendations for change. Media Relations – I pitched and managed numerous stories with trade publications and national media outlets gaining positive brand recognition among target audiences. I developed annual media relations plans that included award nominations, introductions of new service offerings and community connections that significantly contributed to the firm’s positive reputation. Vice Chair of USLAW Marketing Committee – planned and hosted annual marketing conference while connecting with member firm marketers across the country. As a member firm of the network, I handled in-coming and outgoing business referrals tracking return on investment.

Greater Denver Area

Developed marketing strategies, business plans, and annual budgets. Collaborated with Executive Committee and served on Management Committee. Designed and implemented client satisfaction program while measuring and communicating achievements. Managed the firm's re-branding initiative ensuring on-time, on-budget changeover of all corporate identity solutions (collateral, website, advertisements, sponsorships, press kits, stationery, and much more).

Greater Denver Area

Managed a global Lotus Notes marketing database, managing client and prospect data, sales pipeline information while supporting the 2200 Strategic Target Account program. Also acted as functional analyst and project lead for gathering user requirements and coordinating with developers for architectural upgrades.

Certificate - Strategies That Build Winning Brands, Branding

Bachelor Of Science (B.S.), Marketing