Automated AI personalization for e-coms who don't have the muscles of Amazon. The power of real-time Machine learning intelligence, predicting consumer intent, brings so much value also in making a whole organization customer-oriented for real - and to really help brands and businesses track towards full-price sales.

I'm an independent Business Consultant focusing on Business Strategy, Design & Development. Passionate about Customer Experience and helping companies to accelerate their eCommerce, Innovation and Product Management, I'm a leadership coach working very close with crossfunctional teams, being a catalyst for change and executing on strategies.- Includer and analyst, ensuring consumer focus and 360 view on omnichannel businesses- Workshop facilitator in Design thinking, examples: Customer Value proposition, Business model canvas, user journey mapping, prototyping and roadmap development - Prototype and design new revenue streams, circular business models- Analysing the business as a whole, combining perspectives: people, data/tech, brand and customer to identify key changes for innovation, teamwork and speed- Stepping in as a catalyst coach, for management teams, CEOs, owners or leaders that are in need of transparent honest dialogue around choices and complement perspectives in strategy work and execution.- Helping companies finding the right partnerships (freelance consultants, design/communication or technology partners)

Business development, international expansion, digital transformation and Program management for E-commerce.

"...on a mission to secure that nextgeneration of shredders can still enjoy the outdoors"

Business Design & Strategy | CX | eCommerce | Innovation | Product Management

Led a rapid team transformation and commercial growth D2C through CRO optimisation and improved performance marketing results. Part of management team as Director of Digital and Ecommerce.

Launched the brand's ecommerce, first to the Nordics and then Europe. Built up new ecom organisation and crossfucntional processes for the whole e-commerce value chain.

Mainly focusing on ecommerce expansion to North America

COS is a design-led, premium fashion brand of H&M.

Project Manager/Business Developer for HM.com online store.Leading global web projects for HM.com, managing internal coordination between several departments in the constant development of the online store. Multitasked projects with different aspects such as branding tone of voice, site optimisation and SEO. All to improve the customer experience online.

Project and production management of international webcampaigns at H&M shop online. H&M is the highest ranked retail brand by Interbrand. H&M operates in 38 countries world wide, and currently we sell fashion online in 8 countries; United Kingdom, Holland, Germany, Austria, Sweden, Denmark, Norway and Finland (USA in 2012).

Planning and buying for H&M online and catalogue sales channels. Sales analysis and controlling.