• Create, edit, and submit copywriting assignments for online entrepreneurs including sales funnels, lead magnets, nurture email campaigns, paid advertising copy, and course builds.• Coordinate with staff members to create Done For You marketing initiatives for a number of online entrepreneurs including email automation, sales and marketing funnels, lead generation, masterclasses, and evergreen webinar sign-ups.

• Direct all content creation, public relations, marketing (digital and traditional), media management, copywriting, publishing, and editing.• Quantify and present outcomes of campaign lead generation and ROI, resulting in client growth opportunities using Google Analytics, social media insights, and website statistics.• Coordinate and produce television, video, and digital campaigns with tri-state area media (ABC, NBC, CBS) for tourism segments, leading to a 76 percent increase in website visits to Avalon Tourism Website.• Create content in branding and communication initiatives for a wide range of publications, websites, blog entries, social media campaigns, donor solicitation materials, and promotional directives.• Serve as Managing Editor for Shore Weddings Magazine – Write, assign, and edit trending wedding features and oversee advertising. • Organized cross-promotional initiatives for wedding industry vendors and venues to increase advertising revenue including new magazine website, email marketing campaigns, and social media highlights. • Launched creative materials and tracked income for a record-high Annual Appeal Campaign, for Wildwood Catholic Academy, tracking income exceeding 45 percent of the projected budget.• Develop a fundraising campaign including print and digital solicitation, and social media campaign for Cape May County Zoological Society exceeding fundraising goals as much as 45 percent year over year.

• Promoted member initiatives and non-member events by developing and managing media relations, including scheduling, and producing media segments with tri-state area platforms from television, radio, print, and digital publications.• Coordinated media purchases with national and local publications to promote weddings, membership and upcoming events.• Managed communication initiatives including social media content, digital emails, print and digital newsletters, and membership promotional materials.• Provided sitemap and content for the launch of a responsive website including landing pages, blog content, special event materials, and form submissions.

• Created and distributed press releases and pitches to local and tri-state area media for coverage and visitation to the Institute as a tourism destination.• Wrote all marketing content including brochures, rack cards, newsletters (digital and print), annual giving solicitation, and acknowledgment materials. • Managed tourism promotional materials including media buys and placement contracts for rack cards, brochures, and newsletters at welcome centers, rest stops, and high-traffic tourism stops. • Content creation and maintenance for a new, responsive website including special event information, science and conservation updates, calendar listings, and sponsorship/donor acknowledgments.• Launched the Institute’s original social media platforms (FB, IG, Twitter) and new digital marketing initiatives that would highlight Institute news and updates, giving initiatives, special events, and organization announcements.

• Drafted gift acknowledgment letters for president of the university and president of the University Foundation.• Assisted in the creation of a monthly Donor Relations newsletter (fast*facts) and quarterly magazine (Benefactor).• Composed the annual Honor Roll of Donors distributed to all George Mason donors, faculty and administrators.