Patrice Poltzer is the founder of a NY-based video storytelling company and is triggered when people say, "I don't have a story." She gets so triggered by this that she now runs a successful business built upon proving all those same people wrong...by helping them uncover their (very much not vanilla) story. So many founders & companies get it wrong, getting caught up in "how we do it" instead of "why we do it." Stories connect us with the human side of business in a way slick marketing never can.Before stumbling into entrepreneurship at the top of 2017 after losing all of her esteem and confidence at a toxic media start-up, she was an award-winning producer at the TODAY show for 6 years. An amazing job where she once unleashed the fury at Usher on 49th ave 8 months pregnant, embedded herself with moms passing out baby carriers on the shores of Turkey in the peak of the Syrian refugee crisis and got to learn from some of the most creative storytelling minds in the business on a daily basis.  This is where she truly saw the power of storytelling and the effect it could have on a small business. She left at the peak of her career in 2016- the same year she won a Gracie Award for her storytelling -because she was poached by that toxic media startup on maternity leave...and WHO gets money thrown at them on maternity leave?Though that job proved toxic, it set Patrice on the path to building her own storytelling company helping visionary founders and businesses uncover and share the stories that will turn heads and open wallets.Patrice works with brands from Afterpay, Lululemon and Netflix to startups like Parsley Health and Her Campus, helping founders & teams strengthen their storytelling skills. When COVID hit, it forced her online—and Patrice found her groove.She started running virtual workshops, coaching founders on how to craft stories that captivate. Turns out, she loves to teach. And she's really good at getting results for her students.While Patrice's career has taken some unexpected turns, her passion for storytelling has endured. She believes the stories we tell ourselves shape our realities. The stories businesses choose to tell shape how they are perceived. By seizing control of the narrative, you seize control of your destiny. You get to write the story of who you attract. How cool is that. Her favorite social media platform is Instagram (although she keeps trying to date Linkedin) where you can find her giving you a behind-the-scenes look at life in NY & Lisbon with 3 small boys and running a business.