General Manager, Brand Strategy & Design
CurrentBrand Strategy: Brand Standards Brand Usage Training Brand Guidelines Logo design Color Palette Selection Corporate Adherence Policy Website Design & Management: Administrator for all GPA websites: GaPorts.com, Gaforeigntrade.com, gpa-cu.com Manage contract web firm Oversee web maintenance and security Manage new content/page development Ensure best practices for web development & design Secure and deploy website tools (Cloudflare, DCatalog, GoDaddy, Sendgrid, HotJar) Track all analytics related to websites, technology platforms Graphic/Advertising Design: Manage multiple graphic designers Manage design work for GPA Enterprise: print, digital, artwork, signage, clothing, gifts, event/conference collateral Manage GPA photo printing Advertising/Sponsorships/Conferences: Manage all aspects of GPA advertising Manage advertising vendor(s) contributing copywriting, design, and layout Research, negotiate and execute upon advertising strategy Manage all sponsorship requests and deliverables for events, programs, conferences Administration Manage Multimedia Specialist Assist with invoicing and budget Manage GPA PayPal Account Oversee the request/fulfillment of Constant Contact emails Liaise with IT on various matters, including security Liaise with purchasing on departmental requests Eventbrite administrator for GPA events DocuSign Administrator
