Patricia Gerbe Email and Phone Number

• Source and nurture business relationships between healthcare providers (such as Chiropractors, Orthopedic Surgeons, Neurologists, Physical Therapists, etc.) and Morgan and Morgan attorneys.• Quarterly revenue generated for the firm via my sales and marketing strategy in 2018: Q1 $209,831.25; Q2 $470,544.85; Q3 $518,089.19; Q4 $637,375.04.• 1st quarter revenue generated via the implementation of my sales and marketing strategy for 2019: $794,421.24.• Total revenue generated over the last 15 months: $2,630,261.57.• Due to my revenue generation, we have been able to expand our team of PIP attorneys from 2 to 5; as a result, our Tampa footprint now competes with Orlando, where Morgan and Morgan is headquartered, for the #1 spot in monthly PIP revenue (out of 26 Florida offices).• Utilize digital client portals to conduct business reviews/audits to identify additional opportunities.• Conduct market research and develop marketing/sales plans, for short-term and long-term business needs, and present them to the PIP attorney teams.• Plan networking events, negotiate contracts, pay all vendors, and ensure that the day of the event runs seamlessly.

• Won the Ybor City Cupcake Contest 2013.• Participated in, and donated baked goods to, several charity events: The Teal Recovery Project, The Glazer Children’s Museum, The Trinity Gala, and The Habitat for Humanity Auction.• Sold Bake’n Babes products to, and maintained relationships with, the following weekly accounts: City Dog Cantina, Ducky’s Sports Lounge, Squeeze Juice Works, Bamboozle, Bayshore Market, Jug and Bottle, and Ginger Beard Coffee.

• Managed and trained new employees.• Created, set-up and oversaw special events/parties.• Audited and controlled nightly cash deposits.

• Researched and targeted key markets for business development while building and maintaining relationships with current and potential clients.• Monitored and tracked daily sales in comparison with current advertising methods.• Placed 20 cold calls, per day, to area group leaders in effort to secure group sales/reservations.• Created weekly e-blasts specific to key markets using WordFly, and maintained company website and recorded foot traffic using Google Analytics.