Patricia Hoffman Email and Phone Number

Responsible for leasing and Retail Development Floral Industry

General Manager Dallas Design Supply* Opening June 2011 - Complete Design and Event Supplies* Open to Trade and Retail Consumers

Moved into this new high exposure new area of the company to grow and development relationships in the apparel market.Responsible for $45.0.0 in annual sales volume and a purchasing budget of $40.0 overall areasFrequent travel to NYC and tradeshows to develop area and relationshipsPlanned all advertising for area for stores and internet businessesHave continued to increase profits in Children's and currently turning around Men's areaChildren's and Luggage Buyer (2008 - 2009)Responsible for $40.0 in sales and$ 36.0 annual purchases in overall areasAccomplished bringing inventory in luggage into line in one seasonContinued growth in Children's area with 20% - 30% increasesDeveloped a new "Tween" area in Children'sImproved turn in all areasHousewares and Gadget Buyer (2007 - 2008)Identify new product opportunities and built relationships with the companies.Expanded category mix and increased revenues.Negotiate cost and delivery time closing the deal with a PO, preferably, right away.Visit factories and attend trade shows to find product. Brought sales increases to the category and additional profitsResponsible for $45.0 million sales plan and $40.0 million purchasing budgetPlan all advertising both for stores and internet in area of responsibilityP.S. and Company Fine China and Gifts

Housewares buyer

Successfully opened and managed a retail specialty store during a most challenging business period in our country and our industryTaken the store from retail sales of $150,000 in the first year of business increasing each year there after by 25%-35%. Developed and marketed a web site business, which reached $200,000 in 2006. Involved in reinvigoration of downtown revitalization program - encouraging other business to work together cooperatively, for the benefit of all businesses.Developed and marketed a strong local corporate business with local banks and collegesWorked with the local chamber of commerce to create programs and events that are beyond their usual, historical approach to help promote and improve the community's business.Created a loyal customer following by applying standards of customer service far superior to any standard department store.Taken a leadership role in creating multiple special events for our community in cooperation with other business.

Increased regional sales 50% during my short 12-month employment.Introduced Villeroy and Boch management to key Dillard executives who had eliminated Villeroy and Boch off the Vendor list due to deep discounting and delivery problems. Was able to get a critical meeting with the tabletop buyers and there management and assisted our management in opening Dillard's.Worked with Foley's Buying Office. Increased Villeroy's profitability with Foley's by 35%. Increase Foleys business by 40% by working a strong door-to-door program.

Doubled the Waterford Crystal business from 8.0 million to 18.0 million during my tenure. Done with a well-planned strategy that included building strong relationships with accounts with an eye to Waterford profitability and planned growth.Found creative niches that never existed before for the business i.e. Neiman Marcus Incircle.Close contact with larger specialty stores i.e. Bachandorf's and Roberts.Managed and assisted nationally, one of Waterford's largest signing events with Jim O'Leary at Neiman Marcus. To increase Waterford's profitability worked on the evolution of the warehouse-signing event reducing Jim's travel and expanded the business. Carried this model out to Dillard's and Foley's stores.Supervised two sales assistants and developed their talents to match company goals.

Various positions at these prestigious department stores beginning with Garfinckel's. Buyer for various departments with most of the concentration in the home store. Last position was with Woodies after their merger with Wanamaker's. Held position of China and Crystal buyer during this merger. Grew Waterford sales to their highest level ever in the history of the store - even through the Waterford strike. During the strike, involved upper management of Woodies and convinced them to take an aggressive position against local May Company store, Hecht's. Purchased over one million dollars from the Wall warehouse before all inventory was depleted. Hecht's did not. Woodies essentially owned the business in the Washington D.C. area for the next 18 months.