Patricia Kidd

Patricia Kidd Email and Phone Number

Retiree, Volunteer and Long-Distance Hiker @ Self Employed
satellite beach, florida, united states
Patricia Kidd's Location
Princeton, New Jersey, United States, United States
Patricia Kidd's Contact Details

Patricia Kidd personal email

Patricia Kidd phone numbers

About Patricia Kidd

Marketing research and brand strategy thought leader with strong expertise in branding and communications. Quality and effectiveness of strategic work recognized with Advertising Research Foundation's Ogilvy award (2006) and ESOMAR Best International Paper award (2007). Have managed team of consultants with annual revenue goal of over $7 million. Worked both domestically and globally.Clients in FMCG, Financial Services, Industry Associations, Non-Profits, Healthcare and PharmaceuticalsSpecialties: Advertising Concept Development, Advertising Copy Testing, Brand Positioning, Brand Strategy, Corporate Reputation, Customer Satisfaction, Emotional Motivations, In-Market Performance Measures, Market Structure Assessment, Market Segmentation, Product Concept Development, Product Concept Testing

Patricia Kidd's Current Company Details
Self Employed

Self Employed

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Retiree, Volunteer and Long-Distance Hiker
satellite beach, florida, united states
Employees:
209837
Patricia Kidd Work Experience Details
  • Self Employed
    Retiree, Volunteer And Long-Distance Hiker
    Self Employed Mar 2020 - Present
    Recently retired, volunteering in food distribution. Enjoy long-distance hiking, biking, tennis, swimming and other sports.
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  • Heart+Mind Strategies
    Senior Consultant
    Heart+Mind Strategies Jun 2017 - 2020
    View
  • The Modellers, Specialty Division Of Hall & Partners
    Partner
    The Modellers, Specialty Division Of Hall & Partners Aug 2010 - Mar 2017
    Worked closely with clients, particularly in the financial services industry, to effectively use advanced analytics to improve the precision and predictability of their research.
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  • Patricia Kidd Research And Strategic Consulting
    Director
    Patricia Kidd Research And Strategic Consulting Jan 2010 - Aug 2010
    Consult on strategic branding and communications. Qualitative and quantitative research, meta-analysis and insight delving from existing research. Identification of key business-building strategic imperatives. Corporate, non-profit, associations.
  • Biovid Corp.
    Team Executive
    Biovid Corp. Sep 2008 - Jan 2010
    Member of five person executive team setting company direction•Created approach to mapping emotional motivations (BioMotiv™) for stronger positioning•Created innovative online tool (NetLAB™) for concept development and assessment of in-licensing opportunities •Clients: sanofi-aventis, AstraZeneca, Novartis, GlaxoSmithKline, Genzyme
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  • Harris Interactive
    Senior Vice President
    Harris Interactive Sep 2004 - Jul 2008
    Led team of consultants to $7 million annual revenue• Awarded Advertising Research Foundation’s “Ogilvy Award” for proven in-market results • Awarded ESOMAR’s John & Mary Goodyear award for best international research paper• Delivered top decile client satisfaction scores, with strong repeat business• Clients: UBS Financial Services, Merck, Pfizer, Lilly, Robert Wood Johnson Foundation, MasterCard International, T. Rowe Price, Boeing, Radio Advertising Effectiveness Lab, Cable TV Industry Task Force (“Canoe”)
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  • Wirthlinworldwide
    Vice President
    Wirthlinworldwide May 1997 - Sep 2004
     Created company's Advertising and Communications Practice• Generated $1 - $2 million in personal sales annually - Mentored project staff in applying company’s proprietary Values approach• Clients: UBS Financial Services, Merck, Radio Advertising Effectiveness Lab, Turner Broacasting, Institute of Electrical and Electronics Engineers, Robert Wood Johnson Foundation, Krispy Kreme
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  • Savitz Research
    Vp
    Savitz Research 1993 - 1996

Patricia Kidd Skills

Marketing Research Segmentation Market Research Quantitative Research Customer Insight Qualitative Research Advertising Research Strategy Brand Architecture Analytics Focus Groups Primary Research Positioning Brand Equity Data Analysis Consumer Behaviour Financial Services Competitive Intelligence Customer Satisfaction Survey Design Questionnaire Design Advertising International Research Strategic Insights

Patricia Kidd Education Details

Frequently Asked Questions about Patricia Kidd

What company does Patricia Kidd work for?

Patricia Kidd works for Self Employed

What is Patricia Kidd's role at the current company?

Patricia Kidd's current role is Retiree, Volunteer and Long-Distance Hiker.

What is Patricia Kidd's email address?

Patricia Kidd's email address is pa****@****ail.com

What is Patricia Kidd's direct phone number?

Patricia Kidd's direct phone number is (801)-424*****

What schools did Patricia Kidd attend?

Patricia Kidd attended University Of Pennsylvania, Hood College.

What skills is Patricia Kidd known for?

Patricia Kidd has skills like Marketing Research, Segmentation, Market Research, Quantitative Research, Customer Insight, Qualitative Research, Advertising Research, Strategy, Brand Architecture, Analytics, Focus Groups, Primary Research.

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