• Develop and execute the DTC strategic plan, marketing strategies and supporting programs to build sales and profitability along with brand equity; monitors progress and analyzes performance against goals.• Responsible for branding programs, including strategy and deployment of consumer advertising and marketing materials, ensuring consistent marketing/branding messages across all channels.• Develop/implement onsite branding and experiences for visitors and buyers to support brand building efforts and develops; executes marketing plans to attract visits and events, including hotels, tour companies, event planners and luxury groups.• Accountability and P&L management across all visitor areas including planning, budgeting, strategic analysis and decision-making as relates to performance against budget to business net profit; participates in the development and management of operating and capital expense budgets.• Directly supervises and provides leadership, guidance, mentoring, coaching and training to all DTC staff; manages hiring and recruitment; performance management and employee relations. • Develops expanded key performance metrics for the tasting room, email campaigns, wine club and events, and drive results.• Use data management systems to forecast, organize and monitor tasting room, event and e-commerce, budgets, labor, and expenses, and oversees the DTC customer database, identifying opportunities to drive traffic to all sales channels, analyzing database growth and metrics. • Oversees vintage transitions in conjunction with the Winemaker and President and collaborates to establish production needs to meet sales forecasts.• Recommends pricing strategies for DTC wines and programs• Creates and implements CRM strategies and programs to increase customer loyalty and sales.• Oversight of all VIP, trade and special event functions on and offsite.• Oversee visitor sites, including buildings, grounds, systems, inventories and website.

• Increase wine club membership, sales and profitability• Offer beyond expectation customer service; internal and external• Train and motivate retail sales staff to grow Wine Club membership and support activities, working closely with Tasting Room Manager• Track business with Wine Club metrics (measures of success and reporting); create new ones as needed• Develop Wine Club events • Coordinate inventory and shipments to ensure flawless execution of quarterly wine club shipments and other campaigns• Help with customer shipments and follow-up for both tasting room and off site sales • Maintain all membership files• Manage the development of marketing materials pertaining to the Club• Coordinate with internal resources in relation to phone sales and wine shipments• Work with Marketing Manager with e-mail marketing programs, including developing offers and writing copy, with help of e-marketing team including pulling appropriate customer lists for telemarketing

• Calendar management - coordinate internal and external meetings including but not limited to team meetings, full staff meetings, off- site meetings, one-on-one meetings, etc.• Small event management – organization of partner events, off-sites, customer dinners, etc.• Project management of intermediate complexity.• Knowledge of PowerPoint presentations; compile and prepare reports.• Travel arrangements (domestic and international).• Organize, prioritize and coordinate multiple work activities with the ability to meet deadlines.• Use initiative and judgment within established guidelines.• Effectively interface with employees from other departments and senior executives inside and outside the company.

• Calendar management - coordinate internal and external meetings including but not limited to team meetings, full staff meetings, off- site meetings, one-on-one meetings, etc.• Small event management – organization of partner events, off-sites, customer dinners, etc.• Project management of intermediate complexity.• Knowledge of PowerPoint presentations; compile and prepare reports.• Travel arrangements (domestic and international).• Organize, prioritize and coordinate multiple work activities with the ability to meet deadlines.• Use initiative and judgment within established guidelines.• Effectively interface with employees from other departments and senior executives inside and outside the company.