Patricia Romo Pardo Email and Phone Number

I lead the execution of brand loyalty campaigns across various communication channels, achieving a 100% success rate. I maintain ongoing communication with clients to ensure objectives are met and high satisfaction is achieved. I implement strategies that increase the client base by 18% annually and boost sales by 11% to 13% each year. I coordinate multidisciplinary teams, support the training of new members, and ensure high-quality deliverables. Additionally, I oversee the creation of presentations and new proposals, ensuring quality and satisfaction for business partners.

Designed and executed promotional campaigns, implementing prospecting strategies that resulted in a sustained annual sales increase of 12% on average.Selected and trained commercial staff, establishing KPIs that led to performance improvements and increased sales.

As Head Account:I worked closely with the P&G account in the development and execution of a co-marketing project, focused on rewarding wholesalers who increased their purchase volume of the brands of the company. My role included selecting promotional items, negotiating with suppliers to obtain the best prices and conditions, as well as successfully closing the project, which resulted in a significant increase in sales of P&G products and greater loyalty from both wholesalers and retailers.I actively participated in brand and product launches in campaigns targeting prominent brands such as Ariel, Pampers, Pringles, H&S, Pantene, Always, Naturella, Charmin, Ace, among others, for both wholesale and self-service channels. This contribution involved strategic planning and campaign execution, resulting in increased brand visibility in the market and a significant increase in sales, thus consolidating the position of the brands in the target distribution channels.

As purchasing executive: I implemented a comprehensive database of domestic and international suppliers, optimizing supply chain management and facilitating the selection of appropriate suppliers. The final outcome was a consequential improvement in operational efficiency and decision-making, ensuring resource availability, and reducing acquisition costs.Furthermore, I singled out promotional suppliers for each project, evaluating options and selecting providers that best aligned with the specific needs of each project. This action guaranteed the quality and relevance of the promotional products delivered to our clients, strengthening brand perception, and contributing to the overall success of the projects.

I designed and actively collaborated with the sales team in creating proposals based on client briefs. This effective collaboration resulted in the successful completion of projects that not only increased sales but also significantly improved the positioning of our clients' brands in the market.