Patricia Roe Email and Phone Number

Passionate designer dedicated to creating interiors that combine luxury and style. Specializing in residential interiors and home staging to help clients create custom spaces that reflect their unique personality with fresh, eclectic and affordable designs.

** Manage multiple top tier clients, providing strategic account management across digital and social campaigns to drive traffic to custom platform-enabled microsites to generate qualified leads** Serve as key member of internal marketing communications team, collaborating across departments to develop clear messaging, deliver concise and targeted marketing campaigns and support all aspects of marketing programs** Responsible for account performance across clients through managing budgets, timelines, deliverables, client communications and reviews, and measuring success through detailed reporting and ROI

** Manage 8 markets and the national inside sales team for on-boarding, launching and running offer campaigns for local markets and national promotions** Work directly with syndication and publishing partners to cross-promote deals and offers directly and build ecommerce relationships** Collaborate with marketing team to target weekly offers to promote via audio streaming and assist in creating promos for audio spots** Source and implement seasonal and holiday offers in our e-gift guide and themed sales weeks on local and national scales

** Key player in development, execution and brand-building of CBS Local Offers in 29 markets, including creative style, voice and templates** Composed weekly modern male's consumer newsletter integrating CBS content, local offers and affiliate merchandise**Team responsible for writing, proofing and editing copy and emails for 29 markets and national campaigns, deploying daily

** Researched city locations, neighborhoods, and resident profiles to determine market personality** Determined business strengths from merchant profiles, practices, and reviews** Vetted deals based on price points, values, and targeted audience** Composed copy from a marketing perspective to effectively highlight merchants and package incentives** Managed multiple social media accounts and web-based giveaways and contests** Trained new employees to review internal systems and specific formats

**Assisted in all aspects of publicity campaigns for key authors including Stephenie Meyer, Julie Andrews, & James Patterson**Wrote press materials for seasonal coverage, department mailings, event invitations, and award submissions**Monitored print and online media coverage daily for all LBYR titles, and assembled weekly publicity reports **Planned and executed launch events and book parties**Handled department communications with reviewers and fans, maintained media and reviewer contact database

Created sell sheets for upcoming seasons **Researched websites and blogs for book promotions and pitching **Assisted in department mass mailings and creating sales materials