Patricia Ann Meyer Email & Phone Number

Reporting to the founder and CEO of both JJKent and Scissortail, I direct Amazon brand ideation/creative/strategy/voice and product listing copy and creative for 8 JJKent brands (CastleDoor, Houseify, Geekify, Outdoor Hero, Funderstood, Kardinal Fashions, Green Things, Living247). Duties also include directing product packaging and documentation, and all marketing initiatives associated with JJKent Amazon marketplaces. All products/brands are developed to prove the validity of the AI-driven ecommerce intelligence delivered by Scissortail.ai (see next position below).

Reporting to the CEO, I produced sales content and tools (email/case studies/decks/tools/graphics/messaging) to support Scissortail.ai sales strategy, as well as support new rounds of investor funding. Daily duties included managing the development of sales decks, case studies, graphics, landing pages, and other digital content.

Santa Barbara, California, Us

Worked closely with the CEO to ideate, research, develop, test, and manage new content products, marketing strategies, sales tools and production processes at GigaOm, including managing freelancers to support special content projects and promotion/marketing of new products, projects and events. Coordinated across departments to align sales tools, content marketing, production, graphic design, web development and PR. Directed the CEO's thought leadership including promotional strategies to secure media interviews, speaking opportunities, and social media coverage of his publications and activities.

Santa Barbara, California, Us

Led content strategy and social media management for this technology research analysis firm and digital media publisher. In this role I drove marketing and social media initiatives designed to help business leaders understand the implications of emerging technologies and their impacts on business, media, and society. I also supported thought leadership, brand awareness, sales initiatives and special events for Gigaom.com, the Gigaom Voices in AI podcast and www.ByronReese.com.

Offering digital and print content development, editing and content marketing services. Specializing in SEO-driven, multi-channel digital media, sales materials, reference stories, sales decks, case studies, social media, web content, blog writing, newsletters, marketing, print content, public relations and more. Share your content objectives with me today for a quote. Fiction and non-fiction, ghost writing and book editing services are also available.Adoption Reunion Consultant and FreelancerAn adoptee reunited with both birth parents after 40 years. I blog and offer advice and guidance to adoptees, birth parents and adoptive families affected by adoption. Post reunion advice, guidance and support is available by contacting me.

Austin, Texas, Us

Using Sitecore CMS, Atlassian, Jira, and Trello, I supported content strategy, content marketing and social media objectives for [A], producing specialized, targeted content including web content, social content, email content, visual content, articles, and other long and short form content. Expertise includes:  Managing and coordinating [A] social media profiles, online content, sales tools and landing pages.  Maintaining and monitoring brand reputation, bringing clarity and impact to brand marketing, ensuring completely integrated long-term content marketing strategies.  Managing editorial cycle for publishing, including both internal and freelance writers to support blog, articles and sales tools.  Supporting [A] agency partner and client success by participating in content strategy, marketing analysis and development. Implementing and promoting social media campaigns and content marketing and overseeing Google AdWords and other PPC campaign strategies.

Santa Monica, Ca, Us

In this role, I performed research, content analysis and idea generation to drive new product concepts, strategies and development for Demand Media, a leading digital media company focusing on a data-driven approach to content creation with distribution to a broad consumer audience. • Over seven years, I served various roles supporting intent‐based content development methods geared to engage 25 million monthly unique users across Demand's owned-and-operated and partner sites, and connected them to qualified brand opportunities.• My team was responsible for ideating the “Next Big Thing.” I evaluated Web trends and new technologies to discover innovative ways users could engage with company products.• Performed content QA and usability analysis on company Web properties and suggested improvements.• Supported content creation, idea generation, beta testing and analysis of R&D initiatives. For example, performed deep-dive domain name research supporting company’s bid strategy on ICANN’s offering of new top level domains (TLDs), resulting in interest in 133 TLD applications.• Created presentations delivered to senior leaders/decision makers.• Provided 24/7 availability for key data/research/content as requested by the CIO (Chief Innovation Officer).• Secured CIO’s speaking engagements at conferences such as TEDx, SXSW, and PICNIC.• Managed company success metrics/wins/customer stories on internal website supporting sales/PR/marketing.

Santa Monica, Ca, Us

Analyzed, created, and tested article title (content) delivery methodology geared to streamline the production of topic-specific titles for various Demand Media properties and to ensure relevancy, SEO and lifetime value of titles. • Examined hundreds of thousands of potential titles to develop grammatical, structural, topical and other linguistic rules and criteria to inform title selection strategies for Demand Media’s proprietary algorithm, ensuring the initiatives met operational goals, drove return on investment, validated lifetime value of content, and delivered targeted search engine results.• Using format tagging rules we developed, my three-member team took 1.5 million deliverable, yet un-formatted titles, and assigned formats to over 1 million of these titles in under two months’ time.• Worked with developers to help build title analysis tools and rules engine (databases and other systems) to support title analysis, tagging, selection, rewrites and general creation.• Worked in conjunction with DM titling and content managers to provide quality titles for content creation to be used on client websites and O&O site channels; including eHow.com, Livestrong.com, TypeF.com, USAToday.com, NationalGeographic.com, Chron.com, and Salon.com.

Santa Monica, Ca, Us

• Developed and supervised Demand Video copy creation guidelines and processes. • Maintained the copy-editing style guide, created a new video production style guide and worked with a team of 15 content creators to standardize and streamline creation and editing of all copy connected to Demand videos. • Ensured compliance with SEO goals and Demand Video quality standards and video publishing guidelines.• Improved processes as they related to quality for all touch points of video content creation from title assignment to final video delivery.• Managed QA, editing and review of metadata for 10,000 production videos per month. • Evaluated editorial team performance and style accuracy and generated reports for the director of content.

Santa Monica, Ca, Us

Led a team of four to perform content taxonomy research and examine content creation strategies and best practices for Demand Media.

May 2006 – December 2007 (1 year 8 months)I worked as a Ciber consultant with the title of Senior Writer and Content/Document Manager for the Market Engagement and Readiness Project Team supporting the Texas Nodal Implementation Program for the Electric Reliability Council of Texas (ERCOT). In this role I managed various internal and external communication objectives including web content development/style/usage and document management across internal and external ERCOT websites.• Developed content and managed documents on the Texas Nodal Market Implementation website supporting the ERCOT transition to a nodal energy market. Managed tracking, collecting, versioning and archiving of all public Nodal Program documents accessed daily by energy stakeholders and the state legislature during the transition. • Gathered content from 12 project teams to publish all website content, articles, bios and a bi-weekly newsletter. • Created and maintained style guidelines for all Nodal communications. Worked with a Web team to maintain usability standards while evolving the site’s information architecture to meet changing business needs.

Served as editor-in-chief of international website dedicated to reporting positive news. Guided editorial strategies for a site that grew to one million page views within three months of launch. Maintained editorial standards, supervised a staff of two, and leveraged an international team of 200 freelance citizen journalists. Managed publication processed to allow a small staff to post 500 AP articles, 100 staff stories, and 30 citizen-written pieces a month. Oversaw partnerships, PR and performed interviews with world-wide radio and print news outlets. Web site ranked as a FoxNews good news story of 2006. An AP story about www.HappyNews.com ranked as CNN’s most shared news story of the day.

Denver, Colorado, Us

Senior writer for Blockbuster, supporting field operations communications deliverables. Published time sensitive operational documents, wrote speeches for VP level managers, ensured compliance and standardization to 5000 plus retail outlets.• Worked across departments to produce a bi-weekly, 200-page Marketing Action Plan for 8,000 corporate stores. • Developed publishing strategies and processes resulting in streamlined information gathering across multiple departments, improved accuracy and adherence to critical in-store deadlines. • Cultivated and leveraged team relationships to deliver a common corporate voice to the field, wrote internal communications for senior leadership team and redesigned documents to improve key in-store materials.

* Managed, created and edited content for three corporate web sites, www.cooldeli.com, www.cyberdeli.com (website available in restaurants) and the franchise extranet www.franweb.com.* Served as a creative content lead on print and Web marketing and advertising campaigns. * Wrote and revised franchise sales materials, franchise operations manual, and edited all system-wide communication deliverables. * Developed in-depth knowledge of franchise operations, practices and legal issues related to communication regarding franchisees, foods and services.

* Assisted with public relations, development of website content and marketing.* Informed and educated members and guests in regard to literary topics and the publishing process.

Us

Published internal sales materials, 200-plus win reports and other website content objectives. Created sales portal to categorize, and publish internal knowledge-share docs and ROI metrics. Developed resource materials and managed the publishing process on marketing/sales portal. Tracked and measured departmental goals.

Us

* Developed the Reference Material Program to produce reference materials, 200+ case studies and internal documents. * Worked across departments to deliver 20 stories per quarter and triple annual production of reference deliverables. * Managed the program’s quarterly content budget. * Developed and led the “Freelance Writers' Workshop” to ensure global consistency of tone, style, message and brand. * Secured high-level executives to act as references, speak to analysts, and serve as guest speakers.

Houston, Texas, Us

* Produced, negotiated, and managed original and third party content. * Researched audience requirements and developed content strategy to align projected budget.* Assisted in usability analysis and strategy.* Developed editorial boards/industry advisors to review content, submit content and make site recommendations.

Burgess Hill, West Sussex, Gb

* Produced and positioned creative ads, editorial, case studies, marketing copy, sales and technical collateral for US division.* Served as copywriter, graphic designer, ad/brand manager, website content producer, and media relations manager.* Led demand generation activities and managed third party vendors.* Co-led global marketing communications strategy with UK team.

* Served as editor and public relations director for association projects, the Texas Highway Patrol quarterly magazine and newsletter.* Managed freelance writers, graphic designers, interns and third party print and pre-press providers. * Generated and organized promotional PR, fundraising events and educational programs. * Trained in issue and crisis management and performed on-camera interviews and public speaking engagements.

Bs, Communications/Journalism

Education record