- Leading role on the design and implementation of the Fan engagement and User retention strategy of LALIGA digital ecosystem.- Centralization all the management of LALIGA campaigns in our own media & define media plans based on the objectives of each campaign.- Creation of user acquisition, retention or reactivation journeys (winback).- User qualification strategies (profiling)Cross-sell strategies between assets of the LALIGA ecosystem: cross-traffic campaigns between the official App, Fantasy, the website and official games.- Campaigns to convert prospect users into registered users.- Creation of content in Fan Zone: contests, raffles and exclusive advantages for registered users in the LALIGA ecosystem.

Lecturer on Digital Fan Engagement @ MBA of LALIGA & Master in Global Sports Marketing

- Definition and execution of the Customer Experience Strategy. Identify areas of improvement, define quarterly action plans, set priorities, organize tasks to optimize resources & ensure compliance with standards.- Loyalty program management. Monitor the Retention program KPIs, make strategic decisions, deliver improvement proposals & undertake the implementation successfully.- UX & Digital marketing analysis. Review user experience communication flows, design and implement new customer journeys. Detection of pain points: heat map analysis, CTA and conversion ratios.- Uncover relevant consumer insights. Report & controlling, data analysis to establish client segmentations.- Design, execution, launch and monitoring of CRM Campaigns. +400K DDBB volumes.- Interdepartmental connection with the sales, post-sales and marketing teams to align strategies and converge on the objectives set by the multinational at HQ level.- Keep a close relationship with all European subsidiaries to share best practices, improvement proposals and discuss possible new projects and implementations.

- Definition of onboarding strategies to join fans to the team's official Membership program. Planning, design and execution of both CRM & social campaigns on owned media.- Business Digital Analyst on Real Madrid Women's team launch (July, 2020).- Creation of loyalty web content. Contests, raffles and press releases. -Co-responsibility for executing sponsorship activation campaigns.- Design, planning and execution of face-to-face events with players and fans. - Design of UX communication flows, customer journeys analysis and readjustment.

BA for the launch on Digital media of the Real Madrid Women's team.

Review of Communication Research is a free access academic publication that publishes an annual volume with comprehensive and authoritative reviews of the current state of the main topics and most important developments in the field of Communication. These exhaustive and critical reviews summarize the latest advances in the field, but also eliminate errors and provoke intellectual discussions among academics.As the Editorial assistant of Dr. Giorgio Di Marchis (Faculty of communications sciences, UCM), I was the main person in charge of managing all publications on social networks, which had the objective of disseminate the contents of the magazine.