Patricia Bardin's Location
Louisville, Kentucky, United States, United States
Patricia Bardin's Contact Details
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About Patricia Bardin
Portfolio: https://patriciabardin.onuniverse.comMost recently Lexmark International, Inc. Former Simon Property Group (Fortune 100) "Simon Malls"..Creative innovator with the courage to standup for ideas to move strategy to execution. Passionate about the power of digital content (editorial with brand and visual content), SEO+ PR + social + partnerships to exceed goalsA rare marketing thought leader that understands the tech side of marketing, as well as creative dev. A risk-taker that understands how owned, earned, and paid media, SEO tactics, data strategy and media creativity fit together to help businesses grow. Keen ability to easily shift between high level strategy and tactical execution.Uniquely skilled at delivering innovative ideas for integrated campaigns that are earned-first but deliver for paid + owned.Recent Digital PR Wins:• Entrepreneur.com: direct quote, “20 Innovative PR Tactics that Made a Mark”!.• Entrepreneur.com: direct quote with outlink , “35 Best Gifts under $500 for New Entrepreneurs […]”.• FORBES Vetted: Product inclusion (+‘all-around best’ win), “The Best Laser Printers […]”.• Forbes.com: direct outlink to Lexmark.com related infographic, in article, “5 Ways to Tell a Brand Story [.].• MSN.com: Editorial review of infographic + direct outlink to Lexmark.com: “Print is Not Dead for Small Business in US”.• Yahoo! Finance: direct quotes: “Lexmark Announces "X Marks the Spot" Social Sweepstakes [...]".• Featured panelist: SXSW - GritHouseDaily Live• Featured panelist: INNOVATE (panel w/ head of brand SEO Wix.com) MarTech innovations topic.• Featured.com: direct quote, outlink, “15 Social Media Strategies for SMEs to Boost Business [...]".• Disrupt Magazine: direct quote, outlink, “How Do Entrepreneurs Stay Up-to-Date with Industry Changes?”.________________________ Past work with/advising for: Tiffany & Co., Microsoft Store, The Apple Store, Under Armour, Stuart Weitzman, kate spade, Sheraton Starwood Hotels, Portofino Island Resort, Simon Property Group ( "Simon Malls" ), Uber, Giorgio Armani, Tesla, Swatch, … and one of the top 15 steakhouses in the U.S..STRENGTHS:-Marketing content strategy-SEO-Ideation / Innovation-PR-Partner, agency / vendor relationship management-Marketing campaign creation and management-Social media-Strategic partnerships-Media Planning-Presentations
Patricia Bardin's Current Company Details
Integrated Content Strategy | SEO Pro | Full Funnel Marketer | Brand | Digital PR
Patricia Bardin Work Experience Details
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Global Smb Content Strategy ManagerLexmark May 2022 - Apr 2024Lexington, Kentucky, UsOwning the SMB content marketing strategy development and execution for Lexmark GO Line product series. Ideation and development of on-site and off-site content strategy and content marketing tactics.•Executed content audit, competitive analysis of 10 competitors, leading to key insights for initial phase-one content - on-site and off-site - playbook for four focused tactics as product line ecommerce content strategy working ecommerce platform journey.•Conceptualized, briefed, and used agility to lead 7main, globally dispersed contributors on Agile Sprint team, for creation of a in-house content practice and new content hub.•Publication of full hub and six new content pieces within the first six months of position: Lexmark.com/LexmarkstheSpot•Develop owned topic ideas, manage and present content calendar.•87%+ (unpaid) direct traffic; 52%+ uniques from organic search (1/23’ : 11/23’).•3 content pieces avg top6 for branded “Lexmark” in organic search. •In the first two months, owned vision, plan development for integrated digital content strategy from market research + data while partnering and leading change within 3 XFN areas for collaboration essential to program.•Initiated internal listening for problem solving, gained buy-in, identified market segmentations; created, socialized strategy to 6 XFN departments. •Analyzed status of 3main pages, +internal linking, for SEO, +provided data-led results to peers and leadership to implement changes – contributing to new rankings in 100+ search queries (Main product series page = highest organic search driver for enterprise U.S. domain within first seven months in role.)•Leveraged connection to SMB influencer for 2infographic projects. Syndicated over 50 sites (MSN and Forbes).•Researched and planned first global SMB content GTM strategy for first phase into UK and Germany. Developed in-country relationships (media agencies, co-marketing partnerships strategic to needs of the initiative). -
Global Smb Content StrategistLexmark May 2022 - Jan 2023Lexington, Kentucky, UsOn the e-commerce and analytics team leading digital content strategy for the small-to-medium size business focused “Lexmark GO Line Series” printers / multifunction devices to create awareness and increase Lexmark's share of voice with SMB customers.Lexmark creates innovative imaging solutions and technologies that help customers worldwide print, secure and manage information with ease, efficiency and unmatched value. With over 7 million printers deployed in more than 170 countries, Lexmark is one of the best printer brands globally. Lexmark customers include … • 9 of the top 10 global retailers, • 8 of the top 10 global manufacturers,• 7 of the top 10 global automakers,• 7 of the top 10 global banks and• 6 of the top 10 US healthcare systems.
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Director, Marketing And Digital MediaBelle Noble Entertainment Group, Llc Sep 2017 - May 2018Louisville, Ky, UsLeMooRestaurant.com ( Belle Noble’s most recent addition, Le Moo Steak House, was recently named a Top 25 steak restaurant in the nation by steak enthusiasts and the Food Network and Thrillist.)VillageAnchor.com (Voted #1 East-End Restaurant, for Readers Choice 2017 (LEO Weekly).)o Performed analysis for three brands digital activities and content to report on tactics to implement for search engine optimization and optimization of overall paid reach, quality, engagement and conversions. (Provided vendor/platform recommendations.)o Analyzed existing websites (all pages) against data and best practices. Presented wire frames for way forward with new user interface plans for designing for user experience balanced with content most likely to convert. Planned, implemented, and performed on-going management of digital advertising campaign combining paid search marketing, local listings strategy and mobile display. Social Media: content creation for – and management of – four brands social profiles on multiple platforms.o Campaign led both restaurants to consistently beat y/y monthly sales for over five months.o Created and measured digital activities via UTM links with Google Analytics, Bit.ly, Google Tag Manager, Google Search Console.o Created digital metrics of success by analyzing sets of data to develop multiple likely customer journeys (segmentations) to then setup separate brands conversion goals. Experienced rare gains in organic search rankings achieved via SEO and strategic web content. (request resume for stats.) Achieved national earned PR mentions for Le Moo [restaurant]. Planned and executed email marketing (graphic design and strategic use of integrating content look and links with other initiatives). (Use of CRM and SMS platforms.) Monitored reports for data integrity (both digital advertising and industry-based reservations platforms). -
Marketing ConsultantIndependent Consultant Aug 2015 - May 2017Performed audit of marketing operations, automation and tech stack for restaurants group, to givefeedback on strategy with tactics to implement on owned .com's and paid digital advertising planwith two vendors across five industry-specific applications. Experienced 300% increase in websessions in two months. Management of one direct report.Completed wireframing for UX recommendations based upon learnings of user pain-points andmarketing technology functional capabilities for entertainment center brand for rollout in 17states.Overhauled brand assets and marketing operations process improvements for luxury resortswhich resulted in a 60% reduction in graphic design requests. Achieved digital marketing revenuesperformance +30% for the year; +135% in unique visitors in one month.Engineered demand generation and awareness initiatives for omni-channel, luxury retailer, digitallyrebranding the retailer; driving-Digital Media sales (of integrated digital technologies: mobile display, paid search marketing (Google/Yahoo/Bing), SEO, website design packages)).
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Corporate Director Of Marketing And Public Relations, Portofino Island Resort And PimgPremier Island Management Group Jun 2015 - Jun 2016Pensacola Beach, Fl, UsPart of the executive team; reporting to the CEO. Premier Island Management Group owns and manages a diverse portfolio of luxury resorts, beach front condominiums and homes, as well as boutique retail, restaurants, spas, and experience-based beach adventures, on Pensacola Beach and Navarre Beach.Managed properties include Portofino Island Resort, Beach Club, Emerald Isle, Envie Boutique, The Wine Bar...and more. -
Field Director Of Marketing And Business Development, LuxurySimon Property Group May 2013 - Apr 2015Indianapolis, In, UsSimon Property Group is the #1 publicly traded retail real estate company in the world. (Both a Fortune 500 and an S&P 100 company.)Directed all marketing activities and managed all social and digital channels for flagship regional shopping mall of $$M sales within the $4.9B sales business of Simon Property Group (NYSE: SPG) brand. Was the brand spokesperson on all news media. Leveraged strategic ideation for creation of-and best results from-earned, owned and paid media. Planned and implemented multi-segmented integrated marketing activities to drive shopping mall (and in-store) traffic (and sales conversions). Drove shopper acquisition and multi-channel engagement. Piloted corporate digital-physical customer loyalty CRM technology programs. Major emphasis placed on media relations for brand management, as well as crisis PR, and business development (mall advertising revenue generation). Created multiple strategic partnerships. Worked with and advised multiple national and global retail brands at the corporate and field levels. SMS and email campaign execution. Large-scale event planning.Media buy planning. Budget creation, executing plans against budget, and re-forecasting. ( " zero-based budgeting " ZBB ).Management of agency and vendor contracts. Managed all shopping center brand large format media, print and marketing collateral (for 670k sq. ft. shopping center). Blogger program management. -
Field Director Of Marketing And Business DevelopmentSimon Property Group Jan 2012 - May 2013Indianapolis, In, Us(Promoted internally to Indianapolis luxury shopping center after 1.5yr in role.)Engaged shoppers, drove traffic, provided retailers with compelling opportunities to connect with shoppers and increase sales. Drove multi-channel shopper engagement. Planned & led social media engagement across multiple social platforms. Delivered unique advertising space leasing opportunities within the mall. Built awareness and drove traffic. Implemented corporate top-down mall and retailer marketing programs. Managed the Marketing budget (over $500k). Managed the Simon Gift Card program, and staff of two direct reports, six indirect. Developed strategies for positioning the mall brand through cross-marketing activities, combining media buy plans and data, event planning, public relations and community outreach to enhance the malls message and perception; all while managing PR and media buying teams.• Awarded “Most Impactful Social Media Program” award.• Championed for developing and selling unique play area sponsorship to new-to-company federal agency, with new-to-property elements; this deal was scaled to other properties in the company. • Received 2nd Highest Simon Brand Ventures (mall advertising) Local Sales Contribution award - West Region. (Developed 19 new revenue producing local clients in first year.)• Designed and executed the mall’s first [now annual] “Tri-Cities Holiday Parade” (adding a new, strong revenue stream for sponsorship dollars). • Host of weekly “Fashion Friday” YouTube video series, Lane Bryant video received over 12k views. • Seasonal (LIVE) guest on ‘Good Morning Northwest’ as trend expert/spokesperson for mall/retailers. • Renewed challenged advertising deal with property hospital partner, for a new four year contract; including an updated campaign plan with strategic outreach for the client.• Increased mobile shopper club (SMS and email) 133%.• Designed and executed seven new, compelling mall marketing events/programs in one year.
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Digital Content Developer - Marketing And Social Media ManagementDressvault.Com Oct 2009 - Jan 2012A peer-to-peer, 'collaborative-consumption', dress borrowing and lending network by Patricia (Harr) Bardin. No owned inventory; facilitated the lending/borrowing of dresses. First to market. Before there was RentTheRunway.com there was DressVault.com. • Garnered press from TLC channel, The Newstatesman [British public affairs magazine], First for Women [magazine] and more. Labeled ‘The Sexier Version of Ebay’, by Virgin Mobile ‘Screw You Recession’ website. • Leveraged concept to fruition through web design, graphics, writing, layout and social marketing skills. • Designed visual brand identity of network. • Designed and executed strategies for e-marketing/e-commerce operations, member sourcing, retention and customer relationship management processes. • Took content planning, search engine optimization and HTML coding to published execution. • Authored blog posts to update community on trends and gain page views through relevant topics in the media relating to the network. • Experienced 1,000 active members, and international press recognition within first three months of operation.• Mentioned by former YahooVP as “top example of Value Proposition”, 2009 – Haas School of Business, “Marketing 2.X The social Data Revolution”.Bardin Media:A boutique media design firm serving clients in design, promotion and online optimization. Specifically services in social media management, document design, interactive creative direction, public relations, search engine optimization and graphic design.• Upstairs on 7th Boutique, Public Relations contract.• FaustFashion.com, web design and management.• Global Government Services full website consulting and design.
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Social Media & Marketing ManagerUpstairs On 7Th Boutique Jul 2009 - Oct 2010• Created and executed successful marketing plans. • Project manager/creative director on website redesign and launch with continuous site management. • Social network content creation and posts. • Developed and submitted web analytics reports providing key insights valuable to the boutique owner. • Conceptualized and designed all advertising for local publications.• Developed and leveraged key relationships enabling boutique to receive numerous features in top-local publications and win a ‘Best Of DC’ rank. • Initiated and maintained communication with relevant publication editors to sell publicity ideas and fostered press relationships. • Drafted press releases and design mediums to inform media on new products and events. • Managed and updated list of editors, publications and content deadlines in addition to designing and compiling press clips.
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Editorial ContributorThe Washington Post Dec 2008 - Jul 2009Washington, Dc, UsAuthored article for spring style feature (published July 09’), planned and executed corresponding photo shoot. Compiled new products for features and wrote creative copy (2 published). Assistant stylist on Fashion Washington photo shoot for spring 09’ issue. Reported trends to Features editors. Coordinated with national publishing houses and retailers. -
Executive AssistantBc Strategies Aug 2007 - Sep 2008Designed visual brand identity for consulting firm. Created formal documents and finalized presentations for keynote speeches. Coordinated calendars and travel arrangements for energy industry executive-level consultant (former Commissioner of Federal Energy Regulatory Commission). Cultivated relationships with major corporations, scheduling speeches and managing travel expenses.. Processed accounts receivable and payable (business and personal) while developing invoices.
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Graphic DesignerMillennium Enterprise Corporation Nov 2006 - Jun 2007Designed trade show materials and displays. Continuously managed design of corporate identity across multiple mediums.
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Weekly Columnist ['Fitness For Life']Delaware State News Jan 2005 - Jul 2006Authored weekly fitness and nutrition focused column, titled 'Fitness for Life'. Planned column topics calendar. Submitted to editor and met deadlines weekly.
Patricia Bardin Skills
Advertising
Marketing
Social Media
Social Media Marketing
Seo
Marketing Strategy
Facebook
Public Relations
Event Planning
Marketing Communications
Strategic Planning
Business Development
Press Releases
Customer Service
Content Strategy
Digital Marketing
Brand Development
Email Marketing
Leadership
Crm
User Experience
Brand Management
Media Buying
Media Planning
Media Relations
Management
Vendor Management
Budget Management
Project Implementation
Content Development
Strategic Communications
Sales And Marketing
Direct Sales
Information Architecture
Microsoft Office
Instagram
Twitter
Html
Cascading Style Sheets
Microsoft Powerpoint
Public Speaking
Written Communication
Local Search
Online Listings Management
Social Media Advertising
High Degree Of Initiative
Sales Strategy
Presentation Skills
Digital Strategy
Content Management
Online Marketing
Integrated Marketing
Creative Direction
Customer Experience
Luxury Brand Marketing
Photoshop
Web Analytics
Competitive Analysis
E Commerce
Direct Marketing
Salesforce.com
Web Design
Luxury Goods
Trend Forecasting
Video Production
Event Management
Property Management
Consumer Behaviour
Blogging
Integrated Media Sales
Adobe Creative Suite
Community Outreach
Patricia Bardin Education Details
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The Art InstitutesMarketing Management
Frequently Asked Questions about Patricia Bardin
What is Patricia Bardin's role at the current company?
Patricia Bardin's current role is Integrated Content Strategy | SEO Pro | Full Funnel Marketer | Brand | Digital PR.
What is Patricia Bardin's email address?
Patricia Bardin's email address is ph****@****hoo.com
What is Patricia Bardin's direct phone number?
Patricia Bardin's direct phone number is (317) 636*****
What schools did Patricia Bardin attend?
Patricia Bardin attended The Art Institutes.
What are some of Patricia Bardin's interests?
Patricia Bardin has interest in Creative Direction, Retail, Public Relations, Fashion, Marketing, Contemporary Art, Advertising Design, See Less, See 4, Communications.
What skills is Patricia Bardin known for?
Patricia Bardin has skills like Advertising, Marketing, Social Media, Social Media Marketing, Seo, Marketing Strategy, Facebook, Public Relations, Event Planning, Marketing Communications, Strategic Planning, Business Development.
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